When I asked you to name an email Marketing instrument, what would you say? Maropost
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email marketing continues to be Dominated by the identical large players for the last decade. Which means that they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I’ll be ripping MailerLite from limb To limb to find out whether it stands its ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Utilize email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Maropost
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to correctly use the software.
When you first sign up, you’ll be asked to complete your profile.
This includes information like your company name, site, Industry, address, business size, record size and even the kind of content you plan to send.
Then, You Have to confirm your Website (or domain name).
This is still part of this approval process, and MailerLite will Simply inquire which email is related to this domain in order that they could email you a verification link.
As Soon as You’ve completed those Steps, you ought to wait it out.
The MailerLite staff will review your application, check your Site, and ascertain whether you are a fantastic fit for their service.
(Quite simply, they are making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to create campaigns and perform with the attributes, but you won’t have the ability to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these measures are not ideal for getting started, it Does help prevent unscrupulous users from damaging everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle The majority of your email advertising.
(We will get to automations shortly, do not worry.)
But if it’s a new blog article, podcast, or timely Announcement, there is always some excuse to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several choices.
– Regular effort: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not start your broadcast email, with the option of altering the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Aside from a few added choices, most of these will follow The same step-by-step procedure of a standard effort.
So let’s walk you through it.
As Soon as You click to create your campaign, you’ll be requested to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from among their pre-designed email templates — which will move you to the dragn’ drop editor .
At the time of writing, you’ll find 21 email templates to choose From which is a little on the low side, but the layouts are super contemporary.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll choose the first template in the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also use the cubes in the sidebar to add different Types of articles to your email, such as videos, product columns, and societal links.
After making your adjustments, just click’Done Editing’ and you will Be carried to the recipients’ choices where you are able to choose your classes or segments.
The tab also allows you To build segment-like rules , in the event your targeting is not quite right.
Finally, before sending, you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, if that’s instantly, at a set time/date, or according to your subscribers time zones.
Impressive, right? Maropost
Managing Your Subscribers
Having granular control over your readers is arguably one of The most essential facets of any email advertising program today.
Because highly personalized efforts are necessary if You’re searching to increase opens, clicks, and, most importantly, your own conversions.
And while many providers allow you to”label” readers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are essentially rules.
Your readers belong to a segment only when they fulfill the Specified rules, and will be automatically added or eliminated so.
Here’s what setting up a rule looks like:
Notice the way you can also blend Rules, as well as an alternate rule if the first does not exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Contrary to Segments, Groups are upgraded manually or through an Automation rule — which we will get to in a moment — and they have no value aside from what you call them.
As you start to use this stage, you’ll Start to understand Where Segments and Groups are generally used, but MailerLite delivers a hand in the event you’re unsure:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to lump multiple contributors together based on a frequent denominator.
A tad confusing, I will admit… but I believe it is a fair trade-off For the additional flexibility. Besides, they are optional.
Finally, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular fields, such as title, business, and nation.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers together with Your custom field information in separate columns… or can easily add these fields to a types which will only apply to future subscribers.
Here’s a screenshot of a test field I made and added to a form:
I won’t go too much into the shape Stuff here since I have an entire section on this below, but this is the strategy I would recommend if you wished to use this feature.
Again, as Soon as You’ve collected your custom field information from fresh Subscribers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I am barely scraping the surface Of what’s possible with custom fields, but it’s important to understand this is a feature you may use.
Overall, it’s fair to state MailerLite has their contributor Direction and personalization features on stage. Maropost
If you are not impressed with what you’ve seen so far, then maybe The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, you’ll be Able to select from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it will offer a great foundation to work from if, like most people, you don’t have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, though They ultimately do the same job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and it is better than a few dedicated solutions *cough* WPBakery.
Along with the basic building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually offers a Decent set of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover here.
Let’s begin with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your site to show it on specific pages.
Despite starting off super fundamental, the form designer lets you To personalize everything from the form style, subjects, background, name, input fields and, of course, the button.
Form text may also be edited directly, which Provides you a chance To envision your own backup in real-time.
It would have been nice to have Some templates here, but as you know, there’s more to a form than simply its physical appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form works, such as adding additional fields and setting a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, That can replace the embedded kind and prevents users from redirecting.
Last but certainly not least, you Can check how your form screens on cellular by switching the toggle to reactive mode.
You won’t be able to make any layout changes , but it makes Sense to test, nevertheless.
So that’s an overview of the Embedded form but as I said before, you can even create popup forms in MailerLite.
While the majority of this installation process is identical, you will find A few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a good base to work from and the editor is just as easy to use with this form kind.
Clicking the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types This time around:
Contemplating paid tools like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this amount of control over popup types.
And, as before, you can perform the styling options to get it Matched with your branding.
Finally, you can Select the close Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have .
That is where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation stats, and kind signups.
Clicking into any campaign will Give you special reporting for this campaign.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, you can click into different areas of this report to get a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so You can see how your subscribers interacted with your mails in relation to another.
Reports for automations are Available under the’Automations’ tab, although I found these to be less enlightening than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting interface, and many will find the available statistics more than sufficient to fulfill their demands.
What’s email advertising with no dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you have used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something which certainly can’t be said for every email marketing software.
After setting your trigger, you can Start adding measures to your workflow.
These measures could be anything from sending an email, adding a Delay, a bubble break, or an act, like transferring a contributor or updating their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed if they don’t open my email within seven days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional components. (Split, Visit, Goal, etc.)
For Instance, there’s currently no automation for moving Readers directly into another automation.
That being said, most of these actions can still be achieved by moving Subscribers into different groups that trigger new automation workflows. It’s simply much less effective…. yet.
Another matter of efficiency here is when creating new emails From the automation workflow builder.
After adding an email block to The workflow, you will be asked to put in your topic line that appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, however, as Soon as You’ve established your email, clicking the ‘Done editing’ button will guide you back to the automations workflow rather than the usual sending alternatives.
Finally, your email will probably be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email within your automation block, which means it’s possible to find an concept of what it contains at a glimpse.
While this process may seem like A grind on newspaper, it is really much faster than what I am utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, you will likely find this a downgrade in performance.
It is quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this section, there’s 1 type of automation You won’t find in MailerLite, and I think that it’s very important to highlight.
The ability to activate an automation (or step) based on the way Subscribers interact with all the webpages on your site.
This Sort of behavioral targeting only is not accessible MailerLite right now, so if it’s something you use or intend to use, you may want to skip this one. Maropost
The Price of MailerLite is no doubt among those tools biggest Selling points, and let us face it, most of us love a good bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding on your mails using this plan, it is still an wonderful option for anyone starting out.
And what about the top programs?
It turns out, at around half of the Price of this rivalry on average, MailerLite is by far one of the least expensive options on the market. Additionally, if you are willing to pay annually, you are also able to get an even greater discount.
In fact, I haven’t been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is one of those few advertising tools to disrupt The (very crowded) sector in recent decades, which is no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you In the remarks. Maropost