Main Features Marketing Emails That Work
Aweber provides you with the Following key features:
the capacity to import / server the email database
a wide assortment of templates
a few marketing automation performance
responsive email designs
RSS / website to-email performance
phone, email and live chat service
integrations with third party programs Marketing Emails That Work
Aweber’s service is one of The stand-out features of the product.
Phone support, email service and Live chat support is available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide email and/or live chat support.
Furthermore, there’s no hoops to Go through to contact support – related phone number and email details can be viewed quite easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a newcomer to email Marketing, then this sort of simple accessibility to good-quality service is a strong argument in favour of using Aweber as your e mail marketing supplier.
In relation to The access to support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its Competitors, Aweber supply one of the largest collections of e-newsletters templates accessible: you will find more than 700 available.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The designs – some of them look slightly dated. I would consider them to be slightly better compared to Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using a little bit of tweaking you should be able to obtain a proper one for the e-newsletters. There’s, of course, always the choice of coding your own too. Marketing Emails That Work
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters which get sent out according to your schedule that you specify. Back in Aweber, this is called’Blog broadcasts’, although you can use this feature with any content that has an RSS feed.
This operation is Particularly handy for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters comprising their newest articles (or, really, a monthly digest of blog posts). In essence, it means you can power your newsletters from the website – this is a large time-saver.
It’s worth noting that You can’t use the normal Aweber template designs for RSS-to-email purposes – you have to pick from a set of templates that are specifically designed for this function.
On the plus side, there are quite A few of these to choose from – over most other e-marketing solutions I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something that works ok, but I think there’s definitely some large space for improvement here.
One thing that you can’t use in Aweber templates which you can in some other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You are limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for instance, your emails are likely to appear more consistently and display more faithfully across email customers – however merely using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it would be great to see a few of the templates freshened up a bit, and also the addition of some appealing web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your data, you are Given the choice to add your readers to a particular set of autoresponders, and tag them. Not all competing goods allow the inclusion of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you will Have to answer some questions regarding how you gathered the data you are importing. If your listing is on the bigger side, you may also have to wait until it is assessed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a characteristic Which is offered by email advertising options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically design a flowchart where emails are sent based on consumer actions: email opens, connect clicks, website visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature that to some level provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user activities — specifically opens and clickthroughs — and the application of tags to determine what needs to be routed to whom and when (see previously ).
But I Think this operation needs to go somewhat further actually – tools like Getresponse and Mailchimp supply considerably more flexibility when it comes to which types of user behavior can trigger mailouts.
By way of instance, at Getresponse, you may use triggers like purchase, special page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is definitely playing a little bit of catch up with its competitors here. Marketing Emails That Work
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user activities – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it is just’alright’.
On the plus side It’s very easy To install follow up emails based on time interval – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days later and a’follow us on social media’ email a week after is extremely straightforward. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders according to user activities and buys is a little more complex than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘targets’ or unite automation principles with tagging to make autoresponders act in very funky ways. . .but if you want to make use of autoresponders in actually advanced manners, you’ll probably should appear at other products, especially Getresponse, which supplies’marketing automation’ performance that hooks up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this time of smartphones and tablets, this can be a good feature.
One minor Gripe I have yet seeing the reactive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on phone’ button or similar. The absence of this functionality is not a dealbreaker by any means, but it will slow you down a little, particularly if you are sending a great deal of campaigns each month.
Split testing (also called A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, tracking the operation of eachand every sending the’best’ version to the rest of your list.
Most e-marketing tools handle This automatically for you: you produce a few distinct versions of your email (using either different content or subject headers), send them into a sample of your data, along with your e-marketing solution will roll the best performing version mechanically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you were able to make and test four variations of an email (making Awber’s split testing functionality better than most leading competitors; Getresponse being a notable exception).
For a few Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their sales team that it’s coming back over the upcoming few months, but if you think you’re likely to want this functionality urgently you could be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. In addition to being able to monitor key stats like open rate, clickthroughs and bounces, you can also look in a lot of additional useful analytics / advice, such as
the Increase of lists over the years
an Summary of sign up methods
where people are opening your email (i.e., geographical place )
the history of an individual’s action – you can see past opens and clicks etc. at a per-subscriber level
And much else besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two products you Appear to have the ability to get more of an summary of information in one place, particularly when looking at the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp current most of their reporting data on one dashboard (which you can then use to drill down to particulars ). Marketing Emails That Work
A Great feature of Aweber is the Flexibility it gives you about how you want to handle the opt-in procedure.
You can choose to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed instantly after finishing a form; dual opt-in is if they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is good to see Aweber being flexible in this respect – not all of competing solutions provide their clients with this selection.
Aweber Offers a decent selection of integrations with other options. There are over 400 integrations available which enable you to join Aweber to different kinds of cloud-based applications – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so on.
Some of these involve committed widgets; others demand including a snippet of code into a site; others demand a sync tool such as Zapier.
It is rare that Aweber will plug into other applications quite as seamlessly as Mailchimp (which seems to be the default’standard’ email advertising choice for a lot of apps), but you also should not have too much trouble getting Aweber to operate with a wide selection of other SaaS (software as a service) apps.
Data in Aweber is Pretty simple. You may produce segments not only depending on the contents of any field in your database, but also on consumer activity too – mails opened, web pages visited, links clicked, goods purchased and so on. It is all very flexible and simple to use.
It is a bit tricky however To work out how to reach the screen where you create the sections – you basically have to go to a’manage subscribers’ section, search for some readers and save the search for a segment.
To be honest, some solutions (such As Getresponse) use a similar strategy to section creation – although others (like Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple segments at the same time, however. This may cause problems for many users who have a need to’pick and mix’ segments in mailouts on a regular basis.
For instance, say you’re a dealership having a mailing list comprising a field known as’car version.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you also wish to send a message about it to those three sections in one go.
In an ideal world you would just be Able to choose the relevant segments and send the message to all those three classes. With Aweber however – this is not possible. You’d have to either send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude particular segments from the broadcast; so ultimately it is a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much greater way.
Overall I would say Aweber is a Solid email marketing instrument.
It’s not exactly the best product of its own Kind accessible, but it’s reasonably priced, simple to use and contains most of the key features you’d expect from an email marketing solution.
The primary Facets of the Item That will nudge me in Aweber’s leadership are its own ease-of-use and thorough support. The latter might be particularly critical for some potential customers, particularly those starting out in e-marketing without a truckload of specialized abilities (you likely won’t get stuck, but if you do, you are able to talk to an actual human being on a real phone line about your issue ).
Additionally, it’s not too Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you have not made up your mind on whether this is the e-marketing alternative for you, here is a simple breakdown of the key advantages and disadvantages of utilizing it: Marketing Emails That Work
Benefits of using Aweber
Divide testing is currently disabled.
You can find cheaper options on the market that offer considerably more features in the marketing automation section – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of sections at once when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some essential competing products and according to Aweber’s Stevie awards for customer service, ought to be high.
It’s reasonably priced – whilst not the cheapest product of its kind out there, it’s cheaper than several similar options.
It enables you to choose whether to join people to your list on a single or double click basis.
It’s good import performance, with the option to import a wide assortment of file types and also add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a fantastic range of third party applications and apps.
It includes a very large assortment of templates – more than its key rivals.
Setting up easy time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting data is relatively simple and you may use both area contents and user activity (email opens, hyperlinks clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You’ll need to call Aweber to get a quotation.
A 14% reduction can be obtained If you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Structure that prospective users might like is that all features are available on all plans – unlike some competing products you don’t need to be on more costly plans to unlock certain performance.
That said, The performance available on Aweber – as we will see below – is not necessarily as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the exact same price as Mailchimp
slightly more expensive than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s attribute set is more basic nonetheless ).
It’s worth noting that the above Comparisons don’t really apply to very little lists nonetheless – if you’ve got a small email database, a number of the competing products are better value.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 monthly with Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it will cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which permit you to host the same quantities of email addresses as outlined above, but they limit the amount of e-newsletters which it is possible to send them. For the interest of a comparison, I’ve referenced the prices for Campaign Monitor programs that allow unlimited broadcasts as these plans are comparable in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber cheaper, sometimes more expensive. But normally I would say Aweber is priced roughly in the middle of the e-marketing solution scale.
Obviously, pricing is not the Only factor you should base your choice on. . .the more important consideration to work out is what bang you get for your dollar.
So let’s Look at some Aweber features.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is for you naturally would be to avail of its free trial. Marketing Emails That Work