Background Marketing Email Subject Lines Examples
If I asked you to name an email Marketing tool, what could you say? Marketing Email Subject Lines Examples
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email marketing continues to be Dominated by the identical big players for the previous ten years. Which means that they get encouraged very deeply and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this short article, I will be ripping MailerLite from limb To limb to find out if it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Utilize email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website tracking Marketing Email Subject Lines Examples
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information like your organization name, website, Business, address, company size, list size and even the type of material you intend to send.
Then, you need to verify your Site (or domain ).
This remains part of this approval process, and MailerLite will Simply ask which email is associated to this domain so they can email you a confirmation link.
As Soon as You’ve completed these Measures, you’ll need to wait it out.
The MailerLite staff will review your application, check your Website, and determine whether you’re a good match for their service.
(Quite simply, they’re making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to create campaigns and perform with the attributes, but you won’t be able to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these measures aren’t perfect for getting started, it Does help stop malicious users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely on automations to handle Nearly all your email marketing.
(We will get to automations shortly, don’t worry.)
But whether it is a brand new blog post, podcast, or timely Announcement, there is always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will give you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, with the choice of changing the subject line and email articles.
– RSS effort: Create a recurring campaign That sends new content to readers using your website’s RSS feed.
Aside from a few added choices, the Majority of these will follow The same step-by-step process of a standard campaign.
So let us walk you through it.
Once you click on to create your campaign, you’ll be requested to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from one of their pre-designed email templates — that will move you into the dragn’ drop editor by default.
In the time of writing, you’ll find 21 email templates to choose From which is a little on the low side, however, the designs are super contemporary.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will choose the first template in the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add different Types of articles to your email, including videos, merchandise columns, and social links.
After making your adjustments, simply click’Done Editing’ and you will Be taken to the recipients’ options where you can select your groups or sections.
The advanced tab also allows you To build segment-like rules on-the-fly, in the event your targeting isn’t quite right.
Finally, right before sending, then you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that’s immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Marketing Email Subject Lines Examples
Handling Your Subscribers
Possessing granular control over your readers is arguably among The most important aspects of any email marketing software today.
Because highly personalized campaigns Are Essential if You are looking to increase clicks, opens, and, most importantly, your own conversions.
And while many providers allow you to”tag” subscribers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dashboard, you’ll notice two Options; Segments and Groups.
Segments are basically principles.
Your readers belong to a segment only when they fulfill the Specified rules, and will be automatically inserted or eliminated accordingly.
Here’s what establishing a rule looks like:
Notice the way you can also combine Principles, as well as another rule when the first does not exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in title, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are updated manually or through an Automation principle — that we will get to in a moment — and they don’t have any value aside from what you call them.
As you Begin to use this platform, you’ll Start to understand At which Segments and Groups are generally used, but MailerLite offers a hand in the event you’re unsure:
Basically, groups are much more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to bulge multiple subscribers collectively based on a common denominator.
Somewhat confusing, I will admit… but I believe it is a fair trade-off For the added flexibility. In any case, they’re discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their particular fields, such as title, business, and country.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers along with Your custom field data in separate columns… or may simply add these fields to your forms which will only apply to future readers.
Here’s a screenshot of a test area I created and added to a form:
I won’t go too much into the shape Stuff here because I have an entire section on that below, but this is the approach I would recommend if you wanted to use this attribute.
Again, once you’ve collected your custom field data from fresh Readers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I am barely scratching the surface Of what is possible with custom fields, but it’s important that you understand this is a feature you may use.
Overall, it is fair to say MailerLite has their subscriber Direction and personalization features on stage. Marketing Email Subject Lines Examples
If you are not impressed with what you have seen up to Now, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it will offer a great foundation to work from if, for example most people, you do not have that pure eye for design.
I went ahead and selected the’Lead Generation’ template, however They all finally do the same job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual site builders, and it is already better than some dedicated solutions *cough* WPBakery.
Together with the fundamental building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Adequate pair of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover .
Let us start with your Bog-standard embedded form.
These forms are created inside MailerLite so as to get An embed code, which you can then put on your site to show it on specific pages.
Despite beginning super fundamental, the form designer allows you To personalize everything from the kind style, fields, background, name, enter fields and, clearly, the button.
Form text can also be edited directly, which Provides you a chance To envision your own backup in real time.
It would’ve been nice to have Some templates here, but as you know, there’s more to some form than simply its physical appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure the way the Form works, such as adding additional fields and setting a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, Which can replace the embedded form also prevents users .
Last but certainly not least, you Can check the way your form screens on mobile by switching the toggle to responsive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to check, nevertheless.
So that is an Summary of the Embedded form but like I said before, you can also create popup forms in MailerLite.
While the majority of the setup process is identical, you will find Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a fantastic base to work from and the editor is just as simple to use for this form kind.
Clicking the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types This time around:
Considering paid tools like Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup types.
And, as before, you can perform with the styling options to get it Matched up with your branding.
Last, you can Select the close Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have both.
This is really where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Statistics in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation stats, and form signups.
Clicking into any campaign will Give you specific reporting for that effort.
This is where you’ll find a few statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, it is possible to click into different areas of the report for a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also shows a click map, so It’s possible to see your readers interacted with your emails in relation to one another.
Reports for automations will also be Available under the’Automations’ tab, though I found to be less enlightening than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will find the available statistics more than sufficient to meet their needs.
What’s email advertising with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you’ve used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something which certainly can not be said for each and every email advertising software.
After establishing your trigger, you can Start adding steps to your workflow.
These measures could be anything from sending an email, adding a Postpone, a conditional split, or an act, such as moving a subscriber or updating their records.
Here’s a simple workflow I put together, where readers Are unsubscribed when they do not open my email within 7 days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional elements. (Split, Visit, Goal, etc.)
For Instance, there’s now no automation for moving Readers directly into a different automation.
That being said, most of these activities can still be achieved by moving Subscribers into various groups that activate new automation workflows. It is just much less effective…. yet.
Another matter of efficacy here is when creating new mails From the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to add your subject line which appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, however, once you’ve created your email, clicking on the ‘Done editing’ button will guide you back into the automations workflow instead of the usual sending alternatives.
Finally, your email will be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation cube, which means you can find an idea about what it contains at a glance.
While this process may seem like A grind on paper, it is really much quicker than what I’m used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, you’ll likely find this a downgrade in performance.
It is quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there is one Kind of automation You will not find in MailerLite, and that I think it’s very important to highlight.
The ability to trigger an automation (or step) based on how Readers interact with the webpages on your site.
This kind of behavioral targeting just isn’t accessible MailerLite right now, so if it’s something you use or plan to use, you may want to skip this one. Marketing Email Subject Lines Examples
The Price of MailerLite is one of the tools biggest Selling points, and let us face it, we all love a fantastic deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding in your mails using this plan, it is still an amazing alternative for those starting out.
And what about the premium plans?
It ends up, at approximately half of the Price of this competition generally, MailerLite is by far one of the cheapest options available on the industry. Plus, if you’re ready to pay yearly, you are also able to get an even better discount.
In fact, I haven’t been able to locate anything that does the same job, cheaper.
MailerLite is among those few marketing tools to interrupt The (very crowded) industry in the last couple of decades, which is no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you From the remarks. Marketing Email Subject Lines Examples