Description of Getresponse Marketing Email Software Uk
Getresponse is primarily an email marketing program that allows you to: Marketing Email Software Uk
Import and host a mailing list and catch data on it
create newsletters that can be sent to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point at which it’s getting more of an’all-in-one’ marketing alternative.
In addition to email advertising, it also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does this provide all the crucial stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down to the key features to learn.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email support and assorted online tutorials / resources.
Regrettably, the phone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer you these two channels – if phone support is a deal-breaker for you then you might wish to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse service, I have never needed to use it quite frequently (a good thing) but once I have I have discovered it to be a small mixed bag (less of a fantastic thing). A number of the live chat support I’ve received has been excellent, and I have not had to wait too much time to chat with a broker; the email service less so.
Some of the comments I have from our readers will indicate that there do have to be improvements made concerning the quality of service Getresponse offer. Much like a lot of these kinds of businesses, I anticipate it often boils down to who you get on the day. Marketing Email Software Uk
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so on – but in addition to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to identify people who didn’t engage with an e-newsletter that you shipped and set them in a section of subscribers that you may then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers take action in your mails, and time your future mailouts according to this information
’email ROI’: by incorporating some tracking code to your post-sales webpage on your site, you can find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail marketing.
Per-user info – you can click one of your readers and see where they signed from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber provide some similar reporting functionality (especially around sales tracking) but Getresponse’s reporting tool is definitely one of most featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Regrettably, the templates provided from the box look somewhat dated; they are not as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and imagery easily enough using the controls supplied; and of course there’s nothing to prevent you simply designing your HTML email template and minding the code for this.
Additionally, there are a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, so it is generally pretty straightforward to locate a good starting point to get a template and edit it before you’re delighted with the plan.
If you are really not pleased with the templates provided by Getresponse, there’s also the choice of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options are not very extensive (just 11 templates are provided – well short of their 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think there are definitely some improvements that could be made in this region. Marketing Email Software Uk
Autoresponders are e-newsletters which are delivered to your readers at intervals determined by you personally — you can put them up so that immediately after someone signs up to a mailing list, they get a welcome message in your business; a week after they could get a discount offer for some of your goods or services; 3 months after they could obtain an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles such as the illustration above, and also action-based messages can be triggered by user actions or advice, such as:
subscriptions to certain lists
changes connected tastes
completed trades / targets
changes in consumer data
Recently Getresponse launched a new version of the new autoresponder functionality, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular offer, clicks on a certain link etc..
This kind of functionality goes far beyond what has traditionally been on offer from autoresponders, and allows you to create an individual journey which can be customised to the nth level.
For a quick overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available on the pricier plans – the’Pro’ plan and upward. Marketing Email Software Uk
Landing page Builder
Online advertising campaigns that use landing pages will typically create far more leads in the event, instead of simply directing individuals to a (cluttered!) Site, they tip users to attractive’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse offers something very beneficial in this regard that most of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just create 1 landing page, that could only be displayed 1,000 times per month.
Additionally, and above all, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse plan (where the machine shows a sample of your users different versions of your landing page, computes conversion speeds, and finally rolls out the best performing landing page automatically).
If you’re serious about landing pages – and they are unquestionably a useful feature – then it’s definitely worth considering one of the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on to get an extra $15 per month, but quite frustratingly, although the add-on permits you to display an unlimited amount of landing pages to potential subscribers, it does not consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the more expensive programs (which I guess is what Getresponse would like you to do!) .
Getresponse was before its rivals for quite some time using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit a’mobile preview’ button to get an instant snapshot of your email resembles on a smartphone (see picture right).
Not just that but you can’reverse’ the smartphone preview around, so you can preview what your email looks like when the display is employed in either portrait or landscape mode. Marketing Email Software Uk
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is that the need to export data to CSV and straight back to your email marketing tool in order to do mailouts (or the necessity to export info from your email marketing tool into your CRM to add prospects to it).
So when I watched Getresponse lately introducing a new CRM feature into their plans I was intrigued – that could possibly do away with all that data exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool since you can only use it to carry out rather basic jobs: you can create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game a bit on this particular front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how to use this functionality is as follows:
It is possible to add a contact to a particular point on a revenue pipeline depending on the page of your site they completed a form ;
you can then send a automated email tailored to that pipeline stage a few days afterwards;
and dependent on the actions they took in regards to that email (clicking on a certain link etc) you could automatically move them onto another stage of the pipeline and invite invite them to a webinar.
It’s very clever stuff, and I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to look at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front there are some big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a list of the communication from the contact’s history. There’s currently no way of doing so together with the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or customers.
And oddly, if you click a contact within a bargain pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you have sent to your leads aren’t displayed. To observe this, you need to go out of the CRM part of Getresponse, search for your contact in the contacts section and click in their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent too: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts to a pipeline stage is difficult. You have to add contacts to a list first, then visit the CRM pipeline, include a bargain and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a deal right to a pipeline and then enter the contact information of your lead or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the stuff it could perform on the automation aspect is remarkable. I am optimistic that this feature becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation strategy, the notion of getting your email database and your webinar tool under the exact same roof is extremely appealing.
The pricing is also very competitive too by comparison to based webinar solutions. By way of example, among the primary webinar services, Gotowebinar, fees $199 per month to sponsor webinars with up to 500 attendees; you can really do exactly the same (and a great deal more) with Getresponse for $165 (so long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Guru’ program permits you to host a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You can also purchase webinars performance as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your options are if you will need to host bigger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant advantage over its key competitors, especially when you consider that you can link it in with a built-in CRM tool (more about this in a minute ). Marketing Email Software Uk
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always a very important point to check at when selecting an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability prices; but Getresponse seems pretty open about that, with this to say about it in their own site:
At GetResponse we are frequently asked about the quality of our deliverability speed. Because deliverability depends on many things, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients collectively, nevertheless, we’re pleased to say our general deliverability rate now stands at 99%.
Clearly you’re going to have to choose the organization’s word for this, but assuming it is true, it is a good speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really provides you the deliverability rate of every message on your email analytics – that is something that I haven’t encountered on competing products’ metrics. A thumbs up for this.
I do have to pull Getresponse on one thing concerning deliverability however: to guarantee a high deliverability rate, it is advisable to use a system called DKIM email authentication. You can use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Although I have not struck any deliverability problems utilizing the less costly plans, competing goods do not force you to invest in a more expensive plan to avail of the feature — it’d be good to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in process, the individual signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of one opt-in process is that it makes it very easy for users to subscribe to a mailing list; additionally, it generally increases conversion rate and so the number of readers on your list. A double opt-in process is better for verifying the people subscribing to your list are using real email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. ) are calculated based on a list comprising just email addresses).
Now, the fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that all this sounds quite good — but to tell the truth, I think there is a great deal of room for advancement with respect to Getresponse kind templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controls are offered by Getresponse to switch forms on or off on particular devices or individual pages of your website. At the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and for popups I connect my Getresponse to some growth-hacking instrument named Sumo (this allows me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d love to and onto the webpages I need ). Marketing Email Software Uk
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all of the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one which makes finding certain functionality a little bit tricky at times).
1 area I think that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to create blocks of articles and move them about an e-newsletter, in practice it’s quite clunky to use and may cause accidental deletion of material, or positioning of it in the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it will make for a helpful tool – it’s just that the execution of it could be rather better.
Additionally, as described above, the CRM tool could be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day complimentary trial that Getresponse supplies is completely operational and the free trial isn’t contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the number of subscribers it is possible to send to to 1000. It would be good if this could be raised a little, as it might help prospective users try out the tool in more’real-world’ scenarios.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of them, many additional kinds of strategy to pick from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users whose lists transcend 100,000 email addresses: this starts at $1199, with exact pricing based on prerequisites (if you’re considering the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than many competing platforms. Marketing Email Software Uk
Distinctions of Every Plan
All the Getresponse plans cover the important basics — key characteristics include:
The ability to import, develop and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ programs up
landing pages – you can only avail of all landing pages that enable split testing and boundless views if you’re on a’Pro’ plan or higher
Webinars – that functionality isn’t accessible at all around the’Email’ strategy and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially if you have a fairly large number of email addresses onto your own database.
For instance, if you have a mailing list comprising between 9,000 and 10,000 documents that you want to send an infinite number of emails per month to, then you might discover that hosting it with Getresponse costs $65 monthly.
$4 a month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the amount of email addresses in your own database but on how many emails you send a month too. If you’re happy to set a limit on the number of emails delivered via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably higher than Getresponse’s.
The sole well-known service that I can think of that comes in significantly cheaper is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on how big your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be the same as Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less functional offering for $12 a month.
Two final things to be aware of about the pricing front:
Some competing suppliers — notably Mailchimp – provide completely free account for users that have a small number of documents (but these do not supply the entire range of features that you get on a paid program ).
As stated earlier, if you are ready to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors do not yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing section. However, what about attributes? Marketing Email Software Uk
Getresponse represents one of the more cost-effective tactics to host and communicate with an email database.
It’s also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to think of any competing product that delivers this’all round’ proposal, and it is what continues to persuade us to utilize it to Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, especially where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements could be made into the data capture types also, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the support offering.
All in all though I rate Getresponse very tremendously – you receive considerable bang for your buck with this product.
Listed below are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you are pleased to utilize an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some cases, significantly so) whilst supplying as much, or even more functionality as them.
The reductions you receive when paying for one or two years of support are extremely generous – you will be hard pressed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something that is not provided by any products that are similar.
Its reporting and thorough split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing characters on its site and supplying deliverability statistics for person e-newsletters that you send.
It provides a very flexible approach to data segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone versions of your e-newsletters very readily.
It comes with a useful landing page founder – but bear in mind you have to be on a more expensive strategy to get the fully functional version of the.
You are able to try all of its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms supplied are not responsive and you can not control when and in which they’re displayed on your website.
CRM performance needs to be improved substantially before it can be thought of as a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates seem slightly less slick than those supplied by competing products.
The pricing structure is a bit perplexing, with users having to pay something of a premium to get the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages to to 1000.
The landing page add-on doesn’t allow you to perform A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Marketing Email Software Uk