Introduction Marketing Email Marketing
If I asked you to name an email Marketing tool, what could you say? Marketing Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email advertising continues to be Dominated by the same large players for the last decade. Which means they get encouraged very deeply and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I’ll be ripping MailerLite from limb To limb to find out whether it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site monitoring Marketing Email Marketing
Like most email marketing providers these days, you will need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information like your organization name, website, Industry, address, business size, record size and even the type of material you plan to send.
Then, You Have to verify your Website (or domain ).
This is still part of this approval process, and MailerLite will Simply inquire which email is related to this domain in order that they can email you a confirmation link.
As Soon as You’ve completed these Measures, you ought to wait it out.
The MailerLite team will review your application, check your Site, and ascertain whether you’re a fantastic match for their services.
(In other words, they are making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to make campaigns and play with the features, but you will not have the ability to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
But while these measures are not perfect for getting started, it Does help stop unscrupulous users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with The majority of your email marketing.
(We will get to automations soon, don’t worry.)
But if it’s a brand new blog article, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several choices.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, together with the option of changing the subject line and email content.
– RSS effort: Create a recurring campaign That sends new content to readers using your website’s RSS feed.
Apart from a few additional choices, the Majority of these will follow The same step-by-step procedure of a standard campaign.
So let us walk you through it.
As Soon as You click on to create your effort, you’ll be asked to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from among the pre-designed email templates — which will move you into the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to choose From which is a little on the low side, however, the layouts are super modern.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will select the first template in the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also use the cubes in the sidebar to add distinct Types of content to your email, such as videos, product columns, and societal links.
After making your adjustments, just click’Done Editing’ and you will Be carried to the recipients’ options where you can select your classes or sections.
The advanced tab also allows you To build segment-like rules on-the-fly, in case your targeting isn’t quite perfect.
Finally, before sending, then you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that’s instantly, at a set time/date, or according to your subscribers time zones.
Impressive, right? Marketing Email Marketing
Handling Your Subscribers
Having granular control over your readers is arguably one of The most essential facets of any email advertising program today.
Because highly personalized efforts are necessary if You’re searching to increase opens, clicks, and, most importantly, your own conversions.
And while many providers Permit You to”tag” readers in order To target them effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are basically principles.
Your subscribers belong to a section only when they meet the Specified rules, and will be automatically added or eliminated so.
Here is what establishing a rule looks like:
Notice the way you can also blend Rules, in addition to another rule when the first does not exist.
Pretty smart, eh?
The following tab is for classes, and despite the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are upgraded manually or through an Automation rule — that we’ll get into in a moment — and they have no value besides what you actually call them.
As you Begin to use this platform, you’ll Start to understand At which Segments and Groups are typically used, however, MailerLite delivers a hand in the event you’re unsure:
Basically, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to bulge multiple subscribers collectively based on a frequent denominator.
Somewhat confusing, I’ll admit… but I feel it is a fair trade-off For the added flexibility. Besides, they are optional.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular areas, such as title, company, and country.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your readers along with Your custom field information in separate columns… or may simply add these fields to a forms which will only apply to future readers.
Here’s a screenshot of a test area I made and added to a form:
I won’t go too much into the form Things here because I have a whole section on this below, but this is the strategy I would recommend if you wanted to use this attribute.
Again, once you’ve gathered your custom field data from new Subscribers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I’m barely scratching the surface Of what is possible with custom fields, but it’s important that you know that this is a feature you may use.
Overall, it is reasonable to say MailerLite has their contributor Direction and personalization features on stage. Marketing Email Marketing
If you are not impressed by what you have seen so far, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it does offer a fantastic base to work from if, like most of us, you do not have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, though They all ultimately do the identical job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual site builders, and this is already better than a few dedicated alternatives *Infection * WPBakery.
Along with the basic building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really offers a Adequate pair of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover here.
Let us start with your Bog-standard embedded type.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your website to show it on specific pages.
Despite beginning super basic, the form designer lets you To personalize everything from the kind style, fields, background, title, input fields and, of course, the button.
Form text can also be edited directly, which gives you a chance To visualize your backup in real-time.
It would have been nice to have Some templates here, but as you know, there is more to a form than just its physical appearance.
Clicking on the’Settings’ tab will allow you to configure the way the Form functions, including adding extra fields and setting a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also lets you customize the default message, That can replace the embedded kind also prevents users from redirecting.
Last but surely not least, you Can assess how your form displays on mobile by switching the toggle to reactive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to test, nevertheless.
So that’s an Summary of this Embedded form but as I said before, you can even create popup forms in MailerLite.
While the Vast Majority of the setup Procedure is identical, there are A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a good base to work from and the editor is at least as simple to use with this form type.
Clicking the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types Now around:
Considering paid tools like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup forms.
And, like before, you can play with the styling options to get it Matched up with your branding.
Finally, you can choose the close Behavior of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have both.
That is where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation analytics, and kind signups.
Clicking into any campaign will Give you specific reporting for that effort.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, it is possible to click into individual areas of the report to get a more detailed breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also shows a click map, so It’s possible to see your subscribers interacted with your mails compared to another.
Reports for automations are Accessible under the’Automations’ tab, even although I found to be less insightful than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting interface, and many will get the available statistics more than sufficient to fulfill their needs.
What is email marketing without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you’ve used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something that certainly can’t be said for every email advertising software.
After establishing your trigger, you can begin adding measures to your workflow.
These steps could be anything from sending an email, including a Postpone, a bubble break, or an action, like transferring a contributor or upgrading their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed when they do not open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional components. (Split, Go To, Goal, etc.)
For example, there’s currently no automation for transferring Subscribers directly into another automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into different groups that trigger new automation workflows. It’s just not as effective…. yet.
Another matter of efficiency here is when creating new emails In the automation workflow builder.
After adding an email block to The workflow, you will be asked to add your subject line which appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, but as Soon as You’ve created your email, clicking the ‘Done editing’ button will direct you straight back into the automations workflow instead of the usual sending alternatives.
Ultimately, your email address will be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation block, which means it’s possible to get an concept about what it contains at a glimpse.
While this process may seem like A grind on newspaper, it is actually much faster than what I’m utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded within the automations builder, you will likely find that this downgrade in performance.
It is fast enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there is one Kind of automation You won’t find in MailerLite, also I think it’s very important to highlight.
The ability to activate an automation (or measure ) based on how Readers interact with the webpages on your site.
This kind of behavioral targeting only is not accessible MailerLite right now, so if it’s something you use or plan to utilize, you might want to skip this one. Marketing Email Marketing
The cost of MailerLite is among those tools biggest Selling points, and let’s face it, we all love a good bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding on your emails using this plan, it’s still an amazing alternative for anyone starting out.
And what about the top programs?
It ends up, at approximately half the Price of the competition generally, MailerLite is undoubtedly among the cheapest options on the industry. Additionally, if you are willing to pay annually, you are also able to get an even greater discount.
In Reality, I haven’t been able to find anything that does exactly the same job, cheaper.
MailerLite is among the email advertising tools The (very crowded) sector in the last couple of decades, and that’s no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you In the comments. Marketing Email Marketing