Background Marketing Email Address Examples
When I asked you to name an email Marketing tool, what would you say? Marketing Email Address Examples
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email advertising has been Dominated by the same big players for the previous ten years. Which means they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this review, I’ll be tearing MailerLite from limb To limb to find out whether it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Easy to Use email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Marketing Email Address Examples
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information like your organization name, site, Industry, address, company size, list size and even the type of content you intend to send.
Then, you need to verify your Website (or domain ).
This is still part of the approval process, and MailerLite will Simply ask which email is related to this domain in order that they could email you a confirmation link.
As Soon as You’ve completed those Steps, you’ll need to wait it out.
The MailerLite staff will review your application, check your Site, and determine whether you are a good fit for their service.
(In other words, they are making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to create campaigns and perform with the attributes, but you will not be able to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these measures aren’t perfect for getting started, it Does help stop malicious users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with The majority of your email advertising.
(We will get to automations shortly, do not worry.)
But whether it is a new blog post, podcast, or timely Announcement, there is always some excuse to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split campaign: Multiple email Variations, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, together with the option of changing the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Aside from a few additional options, most of these will follow The same step-by-step procedure of a normal effort.
So let us walk you through it.
Once you click on to create your campaign, you’ll be asked to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from one of their pre-designed email templates — which will move you to the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to choose From which is a little on the low side, but the designs are super contemporary.
And, of course, if you would just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll select the first template in the library.
The editor is easy to work with, Which makes viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include distinct Types of articles to your email, such as videos, merchandise columns, and social connections.
After making your changes, simply click’Done Editing’ and you will Be carried to the recipients’ options where you can choose your groups or segments.
The advanced tab also allows one To develop segment-like rules on-the-fly, in the event your targeting is not quite right.
Finally, before sending, you’ll get into the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that is instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Marketing Email Address Examples
Handling Your Subscribers
Possessing granular control over your subscribers is arguably one of The most essential aspects of any email advertising software now.
Because highly personalized campaigns Are Essential if You are searching to increase clicks, opens, and, most importantly, your conversions.
And while many providers Permit You to”label” readers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a section only when they meet the Specified rules, and will be automatically added or eliminated so.
Here’s what establishing a rule looks like:
Notice how you can even blend Rules, as well as another rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Unlike Segments, Groups are updated manually or via an Automation rule — that we will get into in a moment — and they don’t have any value besides what you actually call them.
As you Begin to use this platform, you’ll Start to understand Where Segments and Groups are typically used, however, MailerLite delivers a hand in case you’re unsure:
Basically, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to bulge multiple contributors collectively according to a frequent denominator.
Somewhat confusing, I will admit… but I feel it is a fair trade-off For the added flexibility. In any case, they are discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their particular fields, such as name, business, and nation.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers along with Your custom field data in distinct columns… or may easily add these fields to your types which will only apply to future subscribers.
Here’s a screenshot of a test field I created and added to a form:
I won’t go too much into the form Things here because I have an entire section on that below, but this is the strategy I would recommend if you wanted to use this feature.
Again, as Soon as You’ve gathered your custom field information from new Subscribers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I am barely scratching the surface Of what’s possible with custom fields, but it is important to know this is a feature you may use.
Overall, it’s reasonable to state MailerLite has their subscriber Direction and personalization features on point. Marketing Email Address Examples
If you are not impressed with what you’ve seen so far, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, you’ll be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it will offer a great base to work from if, for example most of us, you don’t have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They finally do the same job; collect an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual site builders, and it is better than some dedicated solutions *cough* WPBakery.
Along with the basic building blocks, you can use components like Hero segments, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Adequate pair of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover here.
Let’s begin with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then place on your site to show it on specific pages.
Despite beginning super fundamental, the form designer allows you To customize everything from the kind style, fields, background, name, enter fields and, clearly, the button.
Form text can also be edited directly, which Provides you a Opportunity To visualize your backup in real time.
It would have been nice to have Some templates here, but as you know, there is more to some form than just its physical appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form functions, such as adding extra fields and setting a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And talking of the success page…
…MailerLite also lets you customize the default message, That can replace the embedded form also prevents users from redirecting.
Last but surely not least, you Can assess the way your form displays on cellular by shifting the toggle to reactive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to test, nevertheless.
So that’s an Summary of the Embedded form but like I said before, you can also create popup forms in MailerLite.
While the Vast Majority of this installation process is identical, you will find A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a fantastic base to work from and the editor is at least as simple to use for this form type.
Clicking on the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Contemplating paid tools like Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup types.
And, like before, you can play the styling options to get it Matched up with your branding.
Finally, you can Select the near Behavior of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have both.
This is where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation stats, and form signups.
Clicking into any campaign will Give you special coverage for this campaign.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the ordinary consumer…
…but if you really want To dig into the numbers, it is possible to click into different areas of the report to get a more comprehensive breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also shows a click map, so It’s possible to see precisely how your readers interacted to one another.
Reports for automations are also Available under the’Automations’ tab, even though I found these to be less insightful than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and most will find the available data more than enough to meet their demands.
What’s email advertising without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you’ve used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something that certainly can not be said for every email marketing software.
After setting your trigger, you can Start adding steps to your workflow.
These measures could be anything from sending an email, including a Postpone, a conditional split, or an act, like transferring a contributor or upgrading their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed if they don’t open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations like this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign since it lacks a number of the conditional components. (Split, Go To, Goal, etc.. )
For Instance, there’s now no automation for moving Readers directly into another automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into various classes that trigger new automation workflows. It’s just much less efficient…. yet.
Another matter of efficacy here is when creating new mails In the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to add your subject line that appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, however, once you’ve created your email, clicking on the ‘Done editing’ button will direct you back into the automations workflow rather than the usual sending options.
Ultimately, your email address will be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email within your automation cube, which means you can find an concept about what it contains at a glance.
While this procedure may seem like A grind on newspaper, it is actually much quicker than what I’m utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, you’ll likely find this a downgrade in performance.
It is fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there is one type of automation You will not find in MailerLite, also I think it’s important to highlight.
The ability to trigger an automation (or measure ) based on the way Readers interact with the webpages on your website.
This Sort of behavioral targeting only is not accessible MailerLite at this time, so if it’s something you use or plan to utilize, you might want to skip this one. Marketing Email Address Examples
The Price of MailerLite is one of the tools biggest Selling things, and let’s face it, most of us love a fantastic bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding in your mails using this program, it’s still an amazing alternative for anyone starting out.
And what about the top programs?
It turns out, at approximately half the Price of the competition on average, MailerLite is by far one of the least expensive options available on the industry. Additionally, if you’re ready to pay annually, you are also able to get a much greater discount.
In fact, I have not been able to locate anything that does the Exact Same job, cheaper.
MailerLite is among the few advertising tools to interrupt The (very crowded) industry in the last couple of years, which is no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you In the remarks. Marketing Email Address Examples