Primary Capabilities Marketing
Aweber provides you with all the Following key features:
the ability to import / server the email database
a vast assortment of templates
some marketing automation functionality
responsive email designs
RSS / website to-email functionality
phone, email and live chat service
integrations with third party programs Marketing
Aweber’s service is one of The stand-out features of the goods.
Phone support, email service and Live chat service is all available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide live or email chat service.
Additionally, there’s no hoops to Go through to contact service – related phone number and email details can be seen quite easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive when you contact them.
If you are a newcomer to email Advertising, then this type of easy accessibility to good-quality service is a powerful argument in favour of using Aweber as your email marketing supplier.
In terms of The availability of support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its own Competitions, Aweber provide one of the biggest collections of e-newsletters templates available: there are more than 700 accessible.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The designs – some of them seem slightly dated. I would believe them to be slightly better compared to Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that using a little bit of tweaking you should be able to obtain a suitable one for your e-newsletters. There’s, of course, always the option of communicating your own also. Marketing
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters that get sent out based on a schedule that you specify. In Aweber, this can be known as’Blog broadcasts’, though you can use this attribute with any material which has an RSS feed.
This functionality is Particularly handy for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters comprising their newest articles (or, really, a monthly digest of blog posts). In essence, it means that you can power your newsletters from your site – this is a large time-saver.
It’s worth noting that You can’t use the normal Aweber template designs for RSS-to-email purposes – you have to pick from a set of templates that are specifically designed for this purpose.
On the plus side, there are quite Some of them to pick from – over most other e-marketing alternatives I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably have the ability to find something that works ok, but I believe there is definitely some massive space for improvement here.
One thing that you can not use in Aweber templates which you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for instance, your mails are likely to seem more consistently and display more reliably across email clients – but merely using web safe fonts may make templates seem a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it’d be great to see a few of the templates freshened up a little, and also the addition of some appealing web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your data, you are Given the choice to add your readers to a certain set of autoresponders, and tag them. Not all competing products permit the inclusion of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you may Need to answer some questions regarding how you collected the data you are importing. If your listing is on the larger side, you may also have to wait until it’s assessed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a characteristic Which is offered by email advertising options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically design a flowchart where emails are routed based on consumer actions: email opens, connect clicks, website visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature which to a level provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user activities — specifically opens and clickthroughs — along with the application of tags to determine what needs to be routed to whom and when (see previously ).
However, I Think this operation needs to go a bit further actually – tools like Getresponse and Mailchimp supply considerably more flexibility when it comes to which kinds of user behaviour can trigger mailouts.
For instance, at Getresponse, you can use triggers like buy, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is playing a little bit of catch up with its competitors here. Marketing
Autoresponders – a series of Follow up emails which are automatically triggered by time or user activities – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s merely’alright’.
On the other hand it is very easy To set up follow up mails based on time period – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code two days later and a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders according to user activities and purchases is a little more complex compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘goals’ or combine automation principles with tagging to make autoresponders act in quite funky ways. . .but if you would like to take advantage of autoresponders in really advanced ways, you’re likely going to should appear at other goods, particularly Getresponse, which supplies’marketing automation’ functionality that pops up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this time of smartphones and tablets, this definitely is a good feature.
One minor Gripe I have however seeing the responsive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or similar. The lack of the functionality isn’t a dealbreaker by any means, but it will slow you down a bit, particularly if you are sending a great deal of campaigns each month.
Split testing (also called A/B testing) entails sending variations of your e-newsletters to some of your mailing list, monitoring the performance of every , and sending the’best’ version to the rest of your list.
Most e-marketing tools handle This automatically for you: you produce a few distinct versions of your email (using either differing content or subject headers), send them to a sample of your data, and your e-marketing solution will roll the best performing version automatically to the rest of your mailing list.
Split testing USED to be great In Aweber: until very recently, you were able to create and test four variations of an email (making Awber’s split testing functionality better than most leading competitors; Getresponse being a notable exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I have been assured by their own sales team that it is coming back over the next few months, but if you believe you’re likely to want this functionality urgently you could be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor crucial stats such as open rate, clickthroughs and bounces, You May Also look at a lot of other Helpful analytics / information, including
the Increase of lists over time
an Summary of sign up methods
where individuals are opening your email (i.e., geographical location)
the history of an individual’s activity – you can view past clicks and opens etc. at a per-subscriber level
And much else besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two products you Appear to be able to get more of an summary of information in one spot, especially when looking at the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp present most of the reporting data onto one dashboard (which you can then use to drill down to particulars ). Marketing
A nice feature of Aweber is the Flexibility it provides you about how you want to handle the opt-in process.
You can choose to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is dispersed instantly after completing a form; dual opt-in is if they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s fantastic to see Aweber being flexible in this respect – not all competing solutions provide their clients with this choice.
Aweber Provides a decent selection of integrations with different solutions. You will find more than 400 integrations available which allow you to join Aweber to various types of cloud-based applications – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
Some of them involve dedicated widgets; others involve adding a snippet of code into a website; others involve a sync tool like Zapier.
It is rare that Aweber will plug to other software quite as seamlessly as Mailchimp (that appears to be the default’standard’ email advertising choice for a lot of apps), but you shouldn’t have too much trouble getting Aweber to work with a wide selection of other SaaS (software as a service) programs.
Segmenting data in Aweber is Pretty straightforward. You may produce sections not only based on the contents of any field in your database, but also on user activity too – mails opened, web pages visited, links clicked, goods purchased and so on. It’s all very flexible and simple to use.
It’s a bit tricky however To work out how to get to the screen where you create the sections – you basically have to visit some’manage subscribers’ section, search for some subscribers and save the search as a segment.
To be fair, some options (such As Getresponse) use a similar approach to segment creation – but others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple sections at once, however. This will cause problems for many users that have a need to’pick and mix’ sections in mailouts on a normal basis.
For example, say you are a car dealer with a mailing list comprising a field called’car version.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you wish to send a message about it to those three segments in 1 go.
In an Perfect world you would only be Able to choose the applicable segments and deliver the message to those 3 classes. With Aweber though – this is not possible. You’d have to send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You would like to exclude particular segments from the air; so ultimately it is a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much greater way.
Overall I would say Aweber is a Strong email marketing instrument.
It’s not exactly the best product of its Kind available, but it’s reasonably priced, simple to use and comprises most of the main features you’d expect from an email marketing alternative.
The main aspects of the product That will nudge me in Aweber’s direction are its ease-of-use and thorough support. The latter might be especially critical for some potential customers, particularly those starting out in e-marketing with no truckload of specialized skills (you likely won’t have stuck, but if you do, you are able to talk to a real person being on a real phone line about your problem).
Additionally, it’s not too Expensive by comparison to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you haven’t made up your mind on if this is actually the e-marketing alternative for you, here is a brief breakdown of the important pros and cons of utilizing it: Marketing
Benefits of using Aweber
Split testing is currently disabled.
You can find cheaper options out there that offer much more features in the marketing automation section – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are bad and they can not be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of sections at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some essential competing products and according to Aweber’s Stevie awards for customer service, should be high.
It’s reasonably priced – whilst not the most expensive product of its type out there, it is cheaper than many comparable options.
It enables you to select whether to join people to your list on a single or double opt-in basis.
It has good export performance, together with the option to import a broad range of file types and also add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a fantastic range of third party applications and programs.
It comes with a very large range of templates – more than its key rivals.
Setting up easy time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting features are powerful.
Segmenting information is relatively easy and you may use both field contents and consumer activity (email opens, hyperlinks clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You’ll have to call Aweber to get a quote.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Structure that potential users might like is that all features are available on all programs – unlike some competing goods you don’t have to be on more expensive plans to unlock certain performance.
Nevertheless, The functionality on Aweber – as we’ll see below – is not necessarily as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the exact same price as Mailchimp
slightly more expensive than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is more basic however).
It’s worth noting that the above Comparisons don’t actually apply to very small lists nonetheless – if you have a little email database, a number of the competing goods are better worth.
By Way of Example, hosting a listing Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it will cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which permit you to host the very same quantities of email addresses outlined above, but they limit the amount of e-newsletters which you can send them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor plans that permit unlimited broadcasts as these plans are similar in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber more economical, occasionally more expensive. But normally I’d say Aweber is priced roughly in the center of the e-marketing solution scale.
Obviously, pricing is not the Only variable you should base your decision on. . .the more important thing to work out is what bang you get for your buck.
So let us Look at some Aweber features.
Aweber Free Trial
One of those Best ways to choose whether Aweber is for you of course is to avail of its free trial. Marketing