Main Features Mark Monciardini Autoresponder
Aweber provides you with all the Following key attributes:
the ability to import / server the email database
a vast range of templates
a few marketing automation performance
responsive email layouts
RSS / website to-email performance
telephone, email and live chat support
integrations with third party programs Mark Monciardini Autoresponder
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email support and Live chat service is all available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide live or email chat service.
Furthermore, there’s no magic to Go through to contact service – relevant phone number and email details can be seen quite easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive if you contact them.
If you are a newcomer to email Advertising, then this type of easy access to good-quality support is a strong argument in favour of using Aweber as your email marketing supplier.
In terms of The access to support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its Competitors, Aweber supply one of the biggest collections of e-newsletters templates available: there are more than 700 accessible.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not adore all of The designs – some of them seem slightly dated. I’d believe them to be marginally better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that with a little bit of tweaking you should be able to find a suitable one for your e-newsletters. There is, of course, always the option of communicating your own too. Mark Monciardini Autoresponder
Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters which get sent out based on your schedule that you specify. Back in Aweber, this can be called’Blog broadcasts’, although technically you can use this feature with any content that has an RSS feed.
This functionality is Particularly handy for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters containing their latest articles (or, really, a monthly digest of blog posts). In essence, it means you can power your newsletters from the site – this can be a big time-saver.
It’s worth noting however that You can not use the standard Aweber template layouts for RSS-to-email purposes – you have to choose from a set of templates which are specifically designed for this purpose.
On the plus side, you will find quite A few of these to choose from – more than most other e-marketing solutions I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something which works fine, but I think there is definitely some large space for improvement here.
One thing that you can’t use in Aweber templates which you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for instance, your emails are likely to seem more consistently and display more reliably across email customers – but merely using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it’d be nice to find a few of the templates freshened up a little, and also the addition of some appealing web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your data, you’re Given the option to add your subscribers to a certain pair of autoresponders, and tag them. Not all competing products permit the inclusion of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you will Need to answer a few questions about how you gathered the data you are importing. If your list is on the bigger side, you may also need to wait until it is reviewed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a characteristic Which is offered by email advertising options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally design a flowchart where emails are routed based on user activities: email opens, connect clicks, website visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature that to a degree provides this performance:’Aweber Campaigns.’ With this attribute, you can use certain user actions — specifically opens and clickthroughs — along with the application of tags to determine what needs to be routed to whom and when (see above).
But I Think this operation should go a bit further actually – tools such as Getresponse and Mailchimp supply much more flexibility in regards to which types of user behaviour can trigger mailouts.
For example, at Getresponse, you can use triggers such as buy, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is playing a little bit of catch up with its competitors here. Mark Monciardini Autoresponder
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user activities – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it is just’okay’.
On the other hand It’s very Straightforward To install follow up mails based on time interval – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code two days later and a’follow us on social websites’ email a week after is extremely straightforward. This is a regular use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders based on user activities and purchases is a little more complex compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘targets’ or unite automation principles with tagging to make autoresponders act in quite funky ways. . .but if you would like to make use of autoresponders in actually advanced ways, you’ll probably should look at other products, particularly Getresponse, which supplies’advertising automation’ functionality that hooks up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this time of smartphones and tablets, this can be a fantastic feature.
One minor Gripe I have yet regarding the reactive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or comparable. The lack of this functionality is not a dealbreaker by any means, but it does slow you down a bit, particularly if you’re sending a lot of campaigns every month.
Split testing (also known as A/B testing) entails sending variations of your e-newsletters to some of your mailing list, tracking the performance of every , and sending the’best’ variant to the rest of your list.
Most e-marketing tools manage This automatically for you: you create a couple of distinct variations of your email (using either differing content or theme headers), send them to a sample of your data, and your e-marketing solution will roll out the very best performing version automatically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you were able to create and examine four variations of an email (making Awber’s split testing functionality better than most major competitors; Getresponse being a notable exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I have been assured by their sales staff that it’s coming back over the next few months, but if you think you are going to want this operation desperately you could be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. In addition to being able to monitor key stats such as open rate, clickthroughs and bounces, you can also look at a lot of other Helpful analytics / advice, including
that the growth of lists over time
an Summary of sign up methods
where individuals are opening your own email (i.e., geographical location)
the history of an individual’s activity – you can view past clicks and opens etc. in a per-subscriber level
And more besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; howeverI would assert that Mailchimp and Getresponse both provide better reporting ports.
With the latter two goods you Appear to be able to acquire more of an summary of information in 1 spot, particularly when looking at the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp present all the reporting data on a single dashboard (that you can then use to drill down to specifics). Mark Monciardini Autoresponder
A nice feature of Aweber is the Flexibility it provides you about how you want to deal with the opt-in process.
You can choose to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is subscribed immediately after finishing a form; double opt-in is if they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is fantastic to see Aweber being flexible in this regard – not all of competing solutions provide their customers with this choice.
Aweber Offers a decent selection of integrations with other options. You will find more than 400 integrations available which enable you to connect Aweber to different kinds of cloud-based applications – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so forth.
A number of these involve committed widgets; others involve including a snippet of code into a site; others involve a sync tool like Zapier.
It’s uncommon that Aweber will plug to other applications quite as seamlessly as Mailchimp (which seems to be the default’standard’ email advertising choice for a lot of apps), but you also should not have too much difficulty getting Aweber to operate with a wide range of other SaaS (software as a service) apps.
Data in Aweber is Fairly straightforward. You can create sections not only depending on the contents of any field in your database, but also on user activity also – mails opened, web pages visited, links clicked, products bought and in the future. It is all very flexible and easy to use.
It is a bit tricky however To figure out how to get to the screen where you make the segments – you basically have to visit a’manage subscribers’ section, search for some subscribers and save the search as a segment.
To be honest, some options (such As Getresponse) use a similar approach to section creation – although others (such as Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Regrettably Aweber does not let You broadcast mails to multiple sections at the same time, however. This may cause problems for many users that have a need to’pick and mix’ segments in mailouts on a normal basis.
For instance, say you are a car dealer having a mailing list comprising a field known as’car version.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three sections in 1 go.
In an Perfect world you’d only be Able to select the relevant segments and send the message to those three classes. With Aweber however – this isn’t possible. You’d need to either send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude certain segments from the air; so ultimately it’s a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far greater manner.
Overall I’d say Aweber is a Strong email marketing tool.
It’s not the best product of its own Kind available, but it is reasonably priced, easy to use and comprises most of the main features you’d expect from an email marketing solution.
The main Facets of the Item That will nudge me in Aweber’s leadership are its own ease-of-use and thorough support. The latter might be especially important for some potential users, particularly those starting out in e-marketing with no truckload of specialized abilities (you likely won’t get stuck, but if you do, you are able to talk to an actual person being on an actual telephone line about your problem).
In Addition, It’s not overly Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but if you have not made up your mind on if this is the e-marketing solution for you, here’s a brief breakdown of the key advantages and disadvantages of utilizing it: Mark Monciardini Autoresponder
Benefits of using Aweber
Split testing is presently disabled.
You can find cheaper options out there which offer much more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude a number of sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some essential competing products and based on Aweber’s Stevie awards for customer service, should be high.
It is reasonably priced – whilst not the most expensive product of its type out there, it’s more affordable than many comparable options.
It enables you to select whether to subscribe people to your list on a single or double click basis.
It has good export performance, together with the option to import a broad assortment of file types and also insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a good assortment of third party applications and programs.
It comes with a very large range of templates – over its key competitors.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting data is relatively simple and you may use both area contents and user action (email opens, links clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You will need to call Aweber for a quote.
A 14% reduction is available If you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Construction that prospective users may like is that all of features are available on all programs – unlike some competing products you do not need to be on more expensive plans to unlock specific performance.
Nevertheless, The functionality on Aweber – as we will see below – is not necessarily as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much more affordable than iContact
roughly the same cost as Mailchimp
marginally more costly than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s feature set is more basic however).
It is worth noting that the aforementioned Comparisons don’t actually apply to very small lists nonetheless – if you have a small email database, several of the competing products are better value.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it is going to cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which allow you to host the very same amounts of email addresses as outlined above, but they restrict the amount of e-newsletters which it is possible to send to them. For the interest of a comparison, I’ve referenced the costs for Campaign Monitor plans that permit unlimited broadcasts since these plans are comparable in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber more economical, occasionally more expensive. But generally I’d say Aweber is priced roughly in the middle of the e-marketing solution scale.
Obviously, pricing is not the Only variable you need to base your decision on. . .the more important thing to work out is exactly what bang you get for your buck.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of the Best ways to choose whether Aweber is to you of course would be to avail of its free trial. Mark Monciardini Autoresponder