Description of Getresponse Managed Email Marketing
Getresponse is primarily an email marketing program that allows you to: Managed Email Marketing
Import and host a mailing list and also catch data onto it
create newsletters that could be delivered to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse statistics related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it is getting more of an’all-purpose’ marketing solution.
Besides email advertising, it also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably among the most comprehensive on the market.
Not only does it provide all the crucial stuff you’d expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down into the key qualities to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email marketing tools: the firm offered phone support alongside live chat support, email support and various online tutorials / tools.
Regrettably, the telephone support has been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform suppliers only offer you these two channels – if telephone service is a deal-breaker for you then you may wish to contemplate Aweber, which still supplies it (you can read our Aweber review here).
Concerning the quality of Getresponse service, I have never needed to use it very frequently (a fantastic thing) but once I have I’ve found it to be a small mixed bag (less of a good thing). A number of those live chat service I have received has been outstanding, and I haven’t needed to wait too much time to talk to a broker; the email support less so.
Some of the comments I have from our readers will indicate that there do need to be improvements made in terms of the quality of support Getresponse offer. Much like a number of these kinds of businesses, I expect it often boils down to that you get daily. Managed Email Marketing
Getresponse provides some very comprehensive reporting and analytics choices. You get all the Fundamentals of course – open speed, click-through, unsubscribe rates and so forth – but in addition to that there are some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify individuals who didn’t engage with an e-newsletter you sent and set them in a segment of readers which you may then email again with a different version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers take action on your mails, and period your prospective mailouts based on this info
’email ROI’: by adding some tracking code to your post-sales webpage on your site, it is possible to find out how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail marketing.
Per-user information – you could click one of your readers and see in which they signed up from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting performance (particularly around sales tracking) but Getresponse’s reporting tool is decidedly one of most fully featured on the market (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a little.
Unfortunately, the templates provided from the box seem a bit dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can alter fonts, designs and vision easily enough with all the controls supplied; and naturally there’s nothing to prevent you designing your own HTML email template and minding the code for it.
Additionally, there are tons of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, therefore it’s generally pretty straightforward to locate a good beginning point for a template and edit it before you are happy with the plan.
If you are really unhappy with the templates offered by Getresponse, there is also the choice of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email software options aren’t so extensive (just 11 templates are provided – well short of the 700+ available for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely some improvements which could be made in this area. Managed Email Marketing
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you personally — you can put them up so that immediately after someone signs up to a mailing list, they get a welcome message from the business; a week later they could receive a discount offer for some of your goods or services; 3 weeks later they could receive an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the illustration above, and also action-based messages can be triggered by user actions or information, for example:
subscriptions to certain lists
changes connected tastes
finished transactions / targets
changes in user information
Recently Getresponse launched a new version of the new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do if a user opens a particular offer, clicks on a certain link etc..
This type of performance goes way beyond what has traditionally been on offer from autoresponders, and lets you create a user travel which can be customised to the nth degree.
For a fast overview I would suggest having a look in Getresponse’s video review for Marketing Automation.
It’s important to notice, however, that these more advanced marketing automation features are only available on the more expensive plans – the’Guru’ program and upward. Managed Email Marketing
Landing page Builder
Online advertising campaigns that make use of landing pages will typically create far more leads in the event, instead of simply directing individuals to some (cluttered!) Website, they point users to appealing’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse provides something very useful in this regard that the majority of its competitors don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just create one landing page, which can only be displayed 1,000 times a month.
Also, and very importantly, you can not use the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the system indicates a sample of your users different versions of your landing page, calculates conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you are serious about landing pages – plus they’re certainly a useful attribute – then it is definitely worth looking at among the more expensive Getresponse plans.
You may purchase the Landing Pages attribute as an add-on for an extra $15 a month, but very frustratingly, although the add-on permits you to display an unlimited amount of landing pages to potential subscribers, it doesn’t include A/B testing.
Accordingly, if I had been considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for a few of the more expensive plans (which I guess is exactly what Getresponse want you to do!) .
Getresponse was ahead of its competitors for quite a while with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is far better than many similar goods when it comes to displaying a reactive record of your e-newsletter – you simply hit on a’mobile preview’ button to get an instant snapshot of what your email looks like on a smartphone (see image right).
Not only that but you can’reverse’ the smartphone trailer around, so that you can preview what your email looks like when the display is used in either portrait or landscape mode. Managed Email Marketing
Customer Relationship Management
Among the most frustrating aspects of utilizing many famous CRM tools is the necessity to export data to CSV and back into your email marketing tool as a way to do mailouts (or the need to export data from the email marketing tool in your CRM to include leads to it).
When I watched Getresponse lately introducing a brand new CRM attribute into their plans I was intrigued – this could possibly eliminate all that data exporting and importing, and keep everything neatly in one area.
Initially I was not that impressed with the Getresponse CRM tool as you could only use it in order to carry out rather basic tasks: you could create sales pipelines, add contacts to these and monitor activity (emails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their game a bit on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact into a pipeline phase.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a particular stage on a sales pipeline depending on the page of your site that they completed a form ;
you could then send them a automated email tailored to this pipeline period a couple of days later;
and dependent on the action they took in regards to this email (clicking on a particular link ) you can automatically move them on another phase of the pipeline and automatically invite them to a webinar.
It is very smart stuff, and that I can’t think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all good news on the CRM front there are a few big things missing from Getresponse’s CRM feature collection.
The most glaring omission is e mail activity monitoring. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or client; doing this keeps a list of this communication in the contact’s history. There is now no method of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or customers.
And strangely, when you click on a contact within a deal pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications which you have sent to your leads are not displayed. To observe this, you have to go from the CRM part of Getresponse, search for your own contact in the contacts section and then click on their details. But guess what? Doing so does not exhibit their deal history.
Task management is non-existent also: Unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to add a deal right to a pipeline and then enter the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the stuff it can do on the automation aspect is impressive. I’m optimistic that this attribute gets developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation strategy, the notion of getting your email database and your webinar tool under the exact same roof is extremely attractive.
The pricing is also very aggressive also by comparison to established webinar solutions. By way of example, one of the primary webinar services, Gotowebinar, charges $199 per month to host webinars with as much as 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limits, the Getresponse’Guru’ plan permits you to host a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You might even purchase webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host bigger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key competitors, particularly when you consider that you can connect it in with a built in CRM tool (more about this in a minute ). Managed Email Marketing
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is obviously an important thing to look at when choosing an email marketing instrument.
Not all email marketing suppliers are that forthright about their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it in their own website:
At GetResponse we are often asked about the quality of the deliverability speed. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our clients collectively, however, we’re proud to say our overall deliverability rate now stands at 99%.
Obviously you are going to have to take the company’s term for this, but supposing it is accurate, it’s a good speed and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse actually gives you the deliverability rate of each message in your email analytics – this is something that I have not struck on competing products’ metrics. A thumbs up for it.
I really do need to pull Getresponse on one thing relating to deliverability however: to guarantee a high deliverability rate, it’s a good idea to use a system named DKIM email authentication. You can use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Though I have not struck any deliverability difficulties using the less costly plans, competing products don’t make you invest in a more expensive strategy to avail of the feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or a’double click’ process.
If you utilize a single opt-in process, the individual registering to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the individual signing up to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of a single opt-in process is that it makes it really easy for users to sign up for your mailing list; additionally, it generally increases conversion speed and therefore the number of subscribers on your record. A double opt-in procedure is best for verifying the folks subscribing to a list are using actual email addresses and contributes to cleaner information and more accurate stats (because open rates etc. ) are calculated based on a list comprising only real email addresses).
The fantastic news here is that Getresponse allows you to make use of either opt-in approach – this is not true with all competing goods. So a thumbs up for Getresponse to be flexible about this.
You are probably thinking that all this sounds quite fine — but to be honest, I think there’s a great deal of room for improvement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Additionally, no controls are provided by Getresponse to change forms on or off on particular devices or pages of your site. In the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and for popups I link my Getresponse into a growth-hacking instrument named Sumo (this enables me to switch pop-ups off for cellular users, in addition to display forms precisely as I’d love to and on the pages I want). Managed Email Marketing
Overall, Getresponse is really simple to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain functionality a bit tricky at times).
1 place I think that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of articles and transfer them around an e-newsletter, in practice it is quite user friendly to use and can lead to accidental deletion of material, or positioning of it at the incorrect portion of the e-newsletter.
If you can get your head about it, and practice using it a bit, it will result in a helpful instrument – it is only that the execution of it could be rather better.
Additionally, as described above, the CRM tool might be far better from a usability point of view — adding contacts to deals could be difficult.
The 30-day complimentary trial that Getresponse provides is completely functional and the free trial is not contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is that it restricts the amount of subscribers it is possible to send to 1000. It would be useful if that could be raised a little, as it might help prospective users try out the tool in more’real-world’ situations.
There are three main types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of them, many additional kinds of strategy to pick from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists exceed 100,000 email addresses: that starts at $1199, using accurate pricing based on prerequisites (if you are considering the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Managed Email Marketing
Distinctions of Each Plan
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to import, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ plans up
landing pages – you can simply avail of all landing pages that enable split testing and boundless views if you are on a’Pro’ plan or greater
Webinars – this functionality isn’t available whatsoever on the’Email’ strategy and the number of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially if you’ve got a reasonably high number of email addresses on your database.
By way of instance, if you’ve got a mailing list containing between 9,000 and 10,000 documents which you wish to send an infinite number of emails each month to, then you’ll find that hosting it with Getresponse prices $65 monthly.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the number of email addresses in your own database however on the number of emails you send a month too. If you are delighted to limit the amount of mails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless considerably greater than Getresponse’s.
The only well-known service that I can think of that comes from significantly cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on the size of your listing, it may occasionally be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less operational offering for $12 per month.
Two final things to be aware of on the pricing :
Some competing suppliers — especially Mailchimp – offer completely free account for users that have a few documents (but these don’t supply the full assortment of features that you get on a paid plan).
As stated earlier, if you’re ready to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing section. However, what about features? Managed Email Marketing
Getresponse represents one of the more cost-effective tactics to host and communicate with an email .
It is also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any competing product that delivers this’all around’ proposition, and it’s what proceeds to persuade us to use it for Style Factory’s email marketing.
Some improvements to Getresponse do need to be made however, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements could be made to the data capture forms also, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the support offering.
Overall though I rate Getresponse very highly – you get considerable bang for your dollar with this product.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you are happy to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain cases, substantially so) whilst offering as much, if not more performance as them.
The reductions you receive when paying upfront for a couple of decades of service are extremely generous – you’ll be hard pushed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something that is not offered by any products that are similar.
Its own reporting and comprehensive split testing features are strong.
Getresponse is clear regarding deliverability rates, publishing figures on its website and supplying deliverability statistics for individual e-newsletters that you send.
It provides an extremely flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and also a dual opt-in basis.
It sends responsive emails and allows you to preview smartphone versions of your e-newsletters very easily.
It includes a useful landing page founder – but bear in mind that you need to be on a more expensive plan to get the fully operational version of this.
You can try all of its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms provided are not responsive and you can’t control when and where they are displayed on your website.
CRM performance has to be improved substantially before it could be thought of as a substitute for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those provided by competing products.
The pricing structure is a bit confusing, with users having to cover something of a premium to get the landing page creator tool.
The free trial restricts the amount of subscribers you’ll be able to send messages to to 1000.
The landing page addition does not allow you to execute A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Managed Email Marketing