Description of Getresponse Mailup
Getresponse is primarily an email marketing app that allows you to: Mailup
Import and host a mailing list and capture data onto it
create newsletters that could be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse data related to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing alternative.
Besides email advertising, it now also supplies training hosting, landing pages, and some CRM (customer relationship management) performance.
We’ll discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is arguably one of the most comprehensive out there.
Not only does this provide all of the crucial stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down into the key qualities to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email marketing tools: the firm offered phone service together with live chat support, email service and assorted online tutorials / resources.
Regrettably, the telephone support has been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer both of these stations – if phone support is a deal-breaker for you then you may want to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I have never needed to use it very frequently (a fantastic thing) but when I’ve I have found it to be a small mixed bag (less of a good thing). A number of those live chat support I’ve received was excellent, and I have not needed to wait too much time to talk to an agent; the email service less so.
Some of the comments I’ve got from our readers will suggest that there do need to be improvements made in terms of the quality of service Getresponse offer. Much like a lot of these types of businesses, I expect it boils down to that you get daily. Mailup
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of track – open speed, click-through, unsubscribe rates and so on – but in addition to that there are some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify individuals who did not engage with an e-newsletter that you sent and set them in a section of subscribers which you can then email again with a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers do it on your emails, and period your prospective mailouts according to this info
’email ROI’: by adding some tracking code into your post-sales page on your site, you can find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user information – you could click one of your subscribers and see where they signed up from, where they’re located and which emails they have opened previously.
Mailchimp and Aweber offer some similar reporting functionality (particularly around sales monitoring ) however Getresponse’s reporting application is decidedly one of most featured out there (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates provided out of the box seem somewhat dated; they aren’t as attractive as those provided by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can alter fonts, layouts and imagery easily enough using the controls supplied; and of course there’s nothing to prevent you simply designing your HTML email template and importing the code for this.
Additionally, there are a lot of templates to choose from — over 500 — and they are presented in easy-to-understand categories, so it is generally pretty straightforward to find a good beginning point to get a template and then edit it until you are delighted with the plan.
If you’re really unhappy with the templates provided by Getresponse, there is also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options aren’t very extensive (only 11 templates are provided – well short of their 700+ available for regular newsletters!) And some of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely some improvements that could be made in this region. Mailup
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you personally — you can put them up so that instantly after someone signals up to a mailing list, they receive a welcome message from your business; a week later they can get a discount offer for some of your goods or services; three weeks later they could obtain an encouragement to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the example above, and also action-based messages may be triggered by user actions or information, for example:
subscriptions to certain lists
changes in contact preferences
completed trades / targets
changes in consumer data
Lately Getresponse launched a brand new version of the new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific offer, clicks on a specific link .
This kind of performance goes far beyond what has traditionally been available from autoresponders, and lets you create a user journey that can be customised to the nth level.
To get a quick overview I’d suggest having a look at Getresponse’s video overview for Marketing Automation.
It is important to note, however, that these more innovative marketing automation features are only available to the more expensive programs – the’Guru’ program and up. Mailup
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads in the event, rather than simply directing people to a (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse offers something quite useful in this regard that most of its competitors do not: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, which can only be displayed 1,000 times a month.
Additionally, and very importantly, you can’t use the landing page A/B testing performance on the cheapest Getresponse program (where the system indicates a sample of your customers different versions of your landing page, calculates conversion speeds, and finally rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they are certainly a useful feature – then it is definitely worth considering one of the costlier Getresponse plans.
You may buy the Landing Pages feature as an add-on to get an additional $15 per month, however quite frustratingly, although the add-on allows you to show an unlimited amount of landing pages to potential subscribers, it doesn’t include A/B testing.
Therefore, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the pricier plans (which I suppose is what Getresponse would like you to do!) .
Getresponse was before its competitors for quite a while using its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than most similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you just hit on a’mobile preview’ button for an instant snapshot of what your email resembles on a smartphone (see image right).
Not just that but you can’flip’ the smartphone preview around, so that you may preview what your own email looks like when the display is used in either portrait or landscape style. Mailup
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is the necessity to export information to CSV and straight back into your email marketing instrument in order to do mailouts (or the necessity to export info from the email marketing tool in your CRM to add leads to it).
When I watched Getresponse recently introducing a new CRM attribute into their plans I was intrigued – that could potentially eliminate all that info exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it to perform rather basic tasks: you can create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline stage.
An example of how to use this operation is as follows:
It is possible to add a contact to a particular stage on a sales pipeline depending on the page of your website that they finished a form ;
you can then send a automated email tailored to this pipeline stage a few days later;
and dependent on the action they took with regard to that email (clicking on a particular link etc) you could automatically move them onto another stage of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front — there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing so keeps a record of this communication in the contact’s history. There’s currently no way of doing so with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or customers.
And strangely, when you click on a contact in a deal pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you’ve sent to your leads aren’t displayed. To observe this, you need to go from the CRM part of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing so doesn’t display their history.
Task management is non-existent too: unlike committed CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts into your pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, include a bargain and search your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a bargain right to a pipeline and then input the contact details of your guide or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the stuff it can do on the automation side is remarkable. I am optimistic that this feature gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the notion of getting your email database and your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very aggressive also compared to established webinar solutions. For example, one of the primary webinar services, Gotowebinar, fees $199 a month to host webinars with as much as 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limits, the Getresponse’Guru’ program permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You might even buy webinars performance as a add on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees don’t have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant edge over its key rivals, especially when you believe that you can connect it in using a built in CRM tool (more about that in a moment). Mailup
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is always a very important point to look at when choosing an email marketing tool.
Not all email advertising providers are that forthright in their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it in their website:
At GetResponse we’re frequently asked about the quality of our deliverability speed. Because deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for every mailing. For all our clients jointly, however, we’re pleased to say our overall deliverability rate currently stands at 99%.
Obviously you’re going to need to choose the organization’s term for this, but supposing it’s true, it’s a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of each message in your email analytics – that is something that I haven’t encountered on competing goods’ metrics. A thumbs up for it.
I do need to pull Getresponse on something relating to deliverability however: to guarantee a high deliverability speed, it’s a good idea to use a platform called DKIM email authentication. You can use DKIM with Getresponse – but just on the costlier Getresponse’Max’ plans.
Although I have not struck any deliverability problems using the cheaper plans, competing goods do not make you invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you use use one opt-in process, the individual signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of a single sampling procedure is that it makes it really easy for users to sign up for a mailing list; it also generally increases conversion rate and so the number of subscribers on your record. A dual opt-in process is best for verifying the people subscribing to your record are using real email addresses and leads to cleaner data and more accurate stats (because receptive rates etc. ) are calculated based on a list comprising just real email addresses).
The fantastic news here is that Getresponse allows you to take advantage of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that this sounds quite fine — but to tell the truth, I think there is a great deal of room for improvement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controllers are provided by Getresponse to change forms off or on on specific devices or pages of your website. In the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and for popups I link my Getresponse into a growth-hacking tool named Sumo (that allows me to change pop-ups off for cellular users, as well as display forms precisely as I’d love to and on the webpages I need ). Mailup
On the whole, Getresponse is really straightforward to use. It’s certainly easy enough to perform all the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really clean and intuitive.
In terms of how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain functionality a bit tricky at times).
1 place I feel that might be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of articles and transfer them about an e-newsletter, in practice it’s quite user friendly to use and can cause accidental deletion of material, or positioning of it at the wrong portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will make for a helpful instrument – it is just that the implementation of it might be somewhat better.
Also, as explained above, the CRM instrument could be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse provides is completely functional and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a commodity I do not use” scenario.
The only down side to the free trial is that it restricts the amount of readers you can send to 1000. It would be useful if this could be increased a little, as it might help potential users try out the tool in more’real-world’ scenarios.
There are three main types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of them, many additional kinds of strategy to pick from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: that begins at $1199, with accurate pricing depending on prerequisites (if you are interested in the”Enterprise” program, you will want to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than many competing platforms. Mailup
Distinctions of Every Strategy
Each of the Getresponse plans cover the important fundamentals — key characteristics include:
The capacity to import, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
Landing pages – you can only avail of landing pages which enable split testing and boundless views if you are on a’Guru’ program or higher
Webinars – that performance isn’t available at all on the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limitation is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, especially in case you’ve got a reasonably large number of email addresses on your own database.
For instance, in case you have a mailing list comprising between 9,000 and 10,000 records that you want to send an infinite number of mails per month to, then you’ll discover that hosting it using Getresponse costs $65 monthly.
$4 per month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the number of email addresses in your database however on how many emails you send per month too. If you’re happy to limit the number of mails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service that I can think of that comes in significantly more affordable is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database is the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less operational offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing providers — notably Mailchimp – offer completely free account for users that have a small number of records (but these do not supply the full assortment of features that you get on a paid plan).
As stated earlier, if you’re prepared to pay upfront for 1 or two decades, you can avail of significant discounts that the other competitors don’t yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing section. However, what about attributes? Mailup
Getresponse represents one of the more cost-effective tactics to host and speak with an email database.
It’s also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to consider any competing product that delivers this’all around’ proposition, and it’s what proceeds to persuade us to use it for Style Factory’s email marketing.
Some improvements to Getresponse do need to be made nonetheless, particularly where the email programmer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements can be made into the data capture types also, particularly for users wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made to the support offering.
Overall though I speed Getresponse very highly – you get considerable bang for your buck with this item.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in some situations, substantially so) whilst supplying as much, or even more functionality as them.
The reductions you receive when paying upfront for a couple of decades of support are extremely generous – you will be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something that is not offered by any similar products.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing figures on its website and providing deliverability data for individual e-newsletters that you send.
It provides a very flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on both a single-opt in and also a double opt-in basis.
It sends responsive emails and allows you to preview smartphone versions of your e-newsletters really easily.
It comes with a helpful landing page founder – but keep in mind you have to be on a more expensive plan to get the fully functional version of the.
You are able to test out all of its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms provided are not responsive and you can’t control when and where they are displayed on your site.
CRM functionality needs to be improved substantially before it could be thought of as a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem marginally less slick than those supplied by competing products.
The pricing structure is a little perplexing, with users having to cover something of a premium to access the landing page creator tool.
The free trial limits the amount of readers you can send messages into 1000.
The landing page add-on doesn’t let you execute A/B tests, meaning that so as to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Mailup