Primary Capabilities Mailjet
Aweber provides you with the Following key features:
the capacity to import / server the email database
a vast assortment of templates
a few marketing automation performance
responsive email layouts
RSS / website to-email functionality
phone, email and live chat service
integrations with third party programs Mailjet
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email service and Live chat support is all available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide live or email chat service.
Additionally, there’s no hoops to Go through to contact service – related phone number and email details can be seen very easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive if you contact them.
If you are a novice to email Marketing, then this type of simple accessibility to good-quality service is a strong argument in favour of using Aweber as your email marketing provider.
In relation to The availability of support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its own Competitions, Aweber supply one of the biggest collections of e-newsletters templates available: you will find more than 700 accessible.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The designs – some of them seem slightly dated. I would believe them to be slightly better than the Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with just a bit of tweaking you should be able to obtain a proper one for your e-newsletters. There is, of course, always the choice of coding your own too. Mailjet
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters that get sent out according to your schedule that you define. Back in Aweber, this can be called’Blog broadcasts’, although technically you can take advantage of this attribute with any content which has an RSS feed.
This functionality is Particularly handy for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters comprising their newest articles (or, really, a monthly digest of blog posts). In essence, it means you can force your newsletters from your site – this can be a big time-saver.
It’s worth noting however that You can’t use the standard Aweber template layouts for RSS-to-email functions – you have to choose from a set of templates that are made specifically for this purpose.
On the plus side, you will find quite Some of these to choose from – more than most other e-marketing solutions I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something that works fine, but I think there’s definitely some massive room for improvement here.
1 thing that you can not use in Aweber templates that you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for example, your emails are likely to seem more consistently and display more faithfully across email customers – however merely using web safe fonts can make templates look a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it’d be nice to find some of the templates freshened up a bit, and also the addition of some appealing web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your information, you’re Given the choice to add your subscribers to a certain set of autoresponders, and tag them. Not all competing goods permit the addition of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you may Have to answer a few questions regarding how you gathered the information you’re importing. If your list is on the larger side, you can also have to wait until it’s assessed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a characteristic Which is offered by email marketing options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally design a flowchart where emails are sent based on user activities: email opens, connect clicks, site visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature that to some degree provides this functionality:’Aweber Campaigns.’ With this feature, you may use certain user activities — namely opens and clickthroughs — and the application of tags to determine what needs to be routed to whom and when (see above).
But I Think this functionality should go somewhat further actually – tools like Getresponse and Mailchimp supply much more flexibility in regards to which kinds of user behaviour can activate mailouts.
By way of example, at Getresponse, you may use triggers such as purchase, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is definitely playing a little bit of catch up with its rivals here. Mailjet
Autoresponders – a series of Follow up emails that are automatically triggered by time or user activities – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it is merely’okay’.
On the plus side it is very Straightforward To set up follow up emails based on time period – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days later and a’follow us on social websites’ email a week after is extremely easy. This is a typical use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders based on user activities and purchases is a little more complex than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘goals’ or combine automation rules with tagging to create autoresponders act in quite funky ways. . .but if you want to take advantage of autoresponders in really advanced ways, you’re likely going to need to appear at other goods, especially Getresponse, which supplies’advertising automation’ functionality that hooks up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this day and age of smartphones and tablets, this can be a good feature.
1 minor Gripe I have yet seeing the reactive designs is the way to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on phone’ button or comparable. The lack of the operation isn’t a dealbreaker by any means, but it does slow you down a little, particularly if you’re sending a lot of campaigns every month.
Divide testing (also known as A/B testing) entails sending variations of your e-newsletters to some of your mailing list, monitoring the performance of eachand every sending the’best’ variant to the remainder of your list.
Many e-marketing tools manage This automatically for you: you create a couple of distinct variations of your email (using either different content or subject headers), send them to a sample of your data, and your e-marketing solution will roll the best performing version mechanically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you could create and test four variants of an email (making Awber’s split testing functionality better than most leading competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their sales staff that it’s coming back over the next few months, but if you think you are going to want this operation urgently you might be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. In addition to being able to monitor crucial stats like open Pace, clickthroughs and bounces, you can also look in a lot of additional useful analytics / information, including
the Increase of lists over time
an overview of sign up approaches
where people are opening your own email (i.e., geographical location)
the background of an individual’s activity – you can view past opens and clicks etc. at a per-subscriber degree
And more besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; howeverI would argue that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two goods you Seem to have the ability to acquire more of an summary of information in one spot, particularly when looking at the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp present most of their reporting data onto one dashboard (which you can then use to drill down to specifics). Mailjet
A nice feature of Aweber is the Flexibility it provides you about how you want to deal with the opt-in procedure.
You Can Opt to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed instantly after completing a form; double opt-in is if they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is good to see Aweber being flexible in this respect – not all competing solutions provide their clients with this choice.
Aweber Provides a decent selection of integrations with other options. You will find over 400 integrations available which allow you to connect Aweber to different kinds of cloud-based applications – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so forth.
Some of these involve dedicated widgets; others involve including a snippet of code into a site; others involve a sync tool such as Zapier.
It’s uncommon that Aweber will plug to other applications quite as seamlessly as Mailchimp (that appears to be the default option’standard’ email marketing choice for a great deal of programs ), but you also shouldn’t have too much difficulty getting Aweber to work with a broad selection of other SaaS (software as a service) apps.
Data in Aweber is Pretty straightforward. You can create segments not only depending on the contents of any field in your database, but also on user activity also – emails opened, web pages visited, links clicked, goods purchased and so on. It’s all very flexible and easy to use.
It’s a little bit tricky however To figure out how to get to the screen where you make the segments – you essentially have to go to some’handle subscribers’ section, search for some readers and then save the search as a segment.
To be fair, some options (such As Getresponse) use a similar approach to section creation – although others (such as Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Regrettably Aweber does not let You broadcast mails to multiple sections at once, however. This will cause problems for some users that have a need to’pick and mix’ sections in mailouts on a regular basis.
For example, say you are a dealership with a mailing list containing a field called’car model.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you wish to send a message about it to all those three sections in 1 go.
In an ideal world you’d only be Able to select the applicable segments and send the message to those three groups. With Aweber though – that is not possible. You’d need to either send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude certain segments from the broadcast; so ultimately it is a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far greater manner.
Overall I would say Aweber is a Solid email marketing tool.
It is not exactly the best product of its own Kind accessible, but it is reasonably priced, simple to use and comprises many of the key features you’d expect from an email marketing solution.
The main Facets of the product That will nudge me Aweber’s direction are its own ease-of-use and comprehensive support. The latter may be particularly critical for some potential users, especially those starting out in e-marketing without a truckload of technical skills (you likely won’t have stuck, but if you do, you are able to speak with a real human being on an actual telephone line about your issue ).
Additionally, it’s not overly Expensive compared to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you have found this Aweber review Helpful so far, but if you haven’t made your mind up on whether this is actually the e-marketing alternative for you, here is a simple breakdown of the key pros and cons of utilizing it: Mailjet
Benefits of using Aweber
Divide testing is presently disabled.
There are cheaper options on the market that offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude a number of segments at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some essential competing products and based on Aweber’s Stevie awards for customer service, ought to be high.
It’s reasonably priced – whilst not the cheapest product of its kind out there, it’s more affordable than several comparable options.
It enables you to select whether to join people to your list on a single or double opt-in basis.
It has good export functionality, with the choice to import a wide assortment of file types and add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a fantastic assortment of third party applications and apps.
It includes a very large assortment of templates – over its key rivals.
Setting up simple time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting attributes are strong.
Segmenting information is relatively easy and you may use both field contents and user action (email opens, links clicked etc.) to make your sections.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You will need to call Aweber for a quote.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Structure that potential users might enjoy is that all features are available on all programs – unlike any competing products you don’t have to be on more costly plans to unlock specific performance.
Nevertheless, The functionality on Aweber – as we’ll see below – isn’t always as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably cheaper than iContact
roughly the exact same cost as Mailchimp
marginally more expensive than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s attribute set is more basic nonetheless ).
It is worth noting that the aforementioned Comparisons don’t actually apply to very small lists however – if you’ve got a small email database, a number of the competing goods are better value.
For example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month using Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a larger list containing 10,000 documents, it is going to cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which allow you to host the very same quantities of email addresses outlined previously, but they limit the amount of e-newsletters that it is possible to send to them. For the sake of a fair comparison, I have referenced the costs for Campaign Monitor plans that allow unlimited broadcasts as these plans are similar in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber more economical, sometimes more expensive. But normally I’d say Aweber is priced about in the center of this e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only variable you should base your decision on. . .the more important consideration to work out is what bang you get for your buck.
So let’s Look at some Aweber features.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is for you of course would be to avail of its free trial. Mailjet