Main Capabilities Mailjet Autoresponder
Aweber provides you with the Following key attributes:
the capacity to import / server an email database
a vast assortment of templates
a few marketing automation performance
responsive email layouts
RSS / blog to-email performance
telephone, email and live chat service
integrations with third party apps Mailjet Autoresponder
Aweber’s support is one of The stand-out features of the goods.
Phone support, email service and Live chat support is available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer email and/or live chat support.
Additionally, there’s no hoops to Go through to contact service – relevant phone number and email details may be seen quite easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive when you contact them.
If you are a newcomer to email Marketing, then this sort of easy accessibility to good-quality service is a powerful argument in favour of using Aweber as your email marketing supplier.
In relation to The access to support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its own Competitors, Aweber supply one of the biggest collections of e-newsletters templates available: there are more than 700 available.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not love all of The layouts – some of them look slightly dated. I would believe them to be slightly better than the Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that using just a little bit of tweaking you should be able to obtain a suitable one for your e-newsletters. There’s, of course, always the option of coding your own too. Mailjet Autoresponder
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters that get sent out according to your schedule that you define. In Aweber, this is known as’Blog broadcasts’, though technically you can use this feature with any material that has an RSS feed.
This functionality is Particularly useful for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters comprising their latest articles (or, really, a monthly digest of blog posts). Essentially, it means you can force your newsletters from your website – this can be a large time-saver.
It is worth noting however that You can not use the normal Aweber template designs for RSS-to-email functions – you need to pick from a set of templates which are made specifically for this function.
On the plus side, you will find quite A few of them to pick from – more than most other e-marketing solutions I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably have the ability to find something that works fine, but I think there is definitely some large room for improvement here.
One thing that you can not use in Aweber templates that you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for example, your emails are very likely to appear more consistently and display more reliably across email customers – but only using web safe fonts can make templates seem a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it would be nice to see a few of the templates freshened up a little, and also the addition of some appealing web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your information, you’re Given the choice to add your readers to a particular pair of autoresponders, and tag them. Not all competing products allow the inclusion of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you may Need to answer a few questions regarding how you gathered the data you are importing. If your list is on the larger side, you can also have to wait until it is reviewed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a characteristic Which is offered by email marketing solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically look for a flowchart where mails are routed based on user activities: email opens, connect clicks, website visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature which to a level provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user activities — specifically opens and clickthroughs — along with the application of tags to ascertain what needs to be sent to whom and when (see above).
But I Think this operation should go somewhat further actually – tools such as Getresponse and Mailchimp provide much more flexibility in regards to which types of user behaviour can activate mailouts.
By way of instance, in Getresponse, you can use triggers like buy, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is definitely playing a little bit of catch up with its rivals here. Mailjet Autoresponder
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user activities – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s merely’okay’.
On the other hand it is very easy To set up follow up mails based on time interval – for example, automatically sending readers an onboarding email immediately after sign up, a promo code two days later and a’follow us on social websites’ email a week later is extremely straightforward. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders according to user actions and purchases is a bit more complex compared to key opponents Mailchimp and Getresponse.
Using Aweber, you are able to create ‘goals’ or unite automation rules with tagging to make autoresponders behave in very funky ways. . .but if you would like to take advantage of autoresponders in really advanced manners, you’ll probably need to look at other products, especially Getresponse, which provides’advertising automation’ functionality that hooks up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this day and age of smartphones and tablets, this can be a good feature.
1 minor Gripe I have yet regarding the reactive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on phone’ button or comparable. The lack of this operation is not a dealbreaker by any means, but it will slow you down a bit, particularly if you’re sending a lot of campaigns each month.
Divide testing (also known as A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, monitoring the operation of each, and sending the’best’ variant to the rest of your list.
Many e-marketing tools manage This automatically for you: you produce a few distinct versions of your email (using either differing content or subject headers), send them to a sample of your data, along with your e-marketing solution will roll the best performing version automatically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you could create and examine four variants of an email (making Awber’s split testing functionality better than many major rivals; Getresponse being a notable exception).
For a few Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their sales staff that it’s coming back during the upcoming few months, but if you think you’re likely to need this functionality urgently you could be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor crucial stats like open Pace, clickthroughs and bounces, You May Also look at a lot of additional useful analytics / information, such as
the Increase of lists over time
an Summary of sign up approaches
where people are opening your email (i.e., geographical location)
the background of an individual’s activity – you can view past clicks and opens etc. at a per-subscriber level
And much else besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; howeverI would assert that Mailchimp and Getresponse both provide better reporting ports.
With the latter two products you Appear to have the ability to get more of an summary of information in 1 place, particularly when looking at the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp present most of the reporting information onto one dashboard (that you can then use to drill down to specifics). Mailjet Autoresponder
A nice feature of Aweber is the Flexibility it gives you about how you want to handle the opt-in process.
You can choose to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is subscribed instantly after completing a form; double opt-in is if they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is fantastic to see Aweber being flexible in this regard – not all of competing solutions provide their customers with this choice.
Aweber Provides an adequate range of integrations with other options. There are more than 400 integrations available which allow you to connect Aweber to different kinds of cloud-based software – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so forth.
Some of them involve dedicated widgets; others involve including a snippet of code into a website; others demand a sync tool such as Zapier.
It is uncommon that Aweber will plug to other applications quite as easily as Mailchimp (that seems to be the default’standard’ email marketing choice for a lot of apps), but you also should not have too much difficulty getting Aweber to operate with a wide selection of other SaaS (software as a service) apps.
Segmenting data in Aweber is Pretty straightforward. You can create sections not only based on the contents of any field in your database, but also on consumer action also – mails opened, web pages visited, links clicked, goods bought and in the future. It’s all very flexible and easy to use.
It is a bit tricky however To figure out how to get to the screen where you make the sections – you essentially have to visit some’manage subscribers’ section, search for some readers and then save the search for a section.
To be honest, some options (such As Getresponse) use a similar strategy to section creation – although others (such as Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Regrettably Aweber does not let You broadcast mails to multiple sections at once, however. This may cause problems for some users that have a need to’pick and mix’ segments in mailouts on a regular basis.
For example, say you are a car dealer with a mailing list comprising a field known as’car model.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you want to send a message about it to those three segments in 1 go.
In an ideal world you’d just be Able to select the applicable segments and deliver the message to those 3 classes. With Aweber though – that is not possible. You would need to send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude certain segments from the air; so finally it is a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much greater way.
Overall I would say Aweber is a Strong email marketing instrument.
It’s not exactly the best product of its own Kind accessible, but it’s reasonably priced, easy to use and comprises many of the main features you’d expect from an email marketing alternative.
The main aspects of the product That will nudge me Aweber’s leadership are its ease-of-use and comprehensive support. The latter might be especially critical for some potential users, particularly those starting out in e-marketing with no truckload of technical skills (you probably won’t get stuck, but if you do, you are able to talk to a real person being on a real telephone line about your issue ).
In Addition, It’s not overly Expensive compared to some competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so much, but in case you have not made up your mind on whether this is the e-marketing solution for you, here’s a simple breakdown of the important pros and cons of using it: Mailjet Autoresponder
Disadvantages of using Aweber
Divide testing is currently disabled.
There are cheaper options on the market that offer much more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are poor and they can not be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude a number of sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some key competing goods and according to Aweber’s Stevie awards for customer support, ought to be high.
It’s reasonably priced – although not the most expensive product of its kind on the market, it’s more affordable than many comparable options.
It lets you select whether to subscribe people to your list on a single or double click basis.
It’s good export functionality, together with the choice to import a wide range of file types and also add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a fantastic assortment of third party applications and apps.
It comes with a very large assortment of templates – more than its key competitors.
Setting up simple time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting information is relatively simple and you may use both field contents and consumer action (email opens, hyperlinks clicked etc.) to create your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You will need to call Aweber to get a quote.
A 14% discount can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Construction that prospective users may like is that all features are available on all programs – unlike some competing products you do not need to be on more costly plans to unlock certain performance.
That said, The performance on Aweber – as we will see below – isn’t always as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the exact same cost as Mailchimp
marginally more costly than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s feature set is more basic however).
It is worth noting that the aforementioned Comparisons don’t really apply to very little lists however – if you have a small email database, several of the competing goods are better value.
For example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it is going to cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which permit you to host the very same amounts of email addresses as outlined above, but they restrict the amount of e-newsletters which it is possible to send them. For the sake of a comparison, I have referenced the costs for Campaign Monitor plans that allow unlimited broadcasts as these plans are comparable in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber cheaper, sometimes more expensive. But normally I would say Aweber is priced roughly in the middle of this e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only factor you should base your decision on. . .the more important thing to work out is what bang you get for your dollar.
So let us Look at several Aweber features.
Aweber Free Trial
One of the Best ways to decide whether Aweber is for you naturally is to avail of its free trial. Mailjet Autoresponder