Description of Getresponse Mailigen
Getresponse is primarily an email marketing program Which Allows you to: Mailigen
Import and host a mailing list and capture data on it
generate newsletters which can be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point at which it is getting more of an’all-in-one’ marketing solution.
In addition to email advertising, it also provides webinar hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is possibly one of the most comprehensive out there.
Not only does this provide all of the key stuff you’d expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned above, it’s recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down to the key features to learn.
Up until very recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email support and various online tutorials / tools.
Regrettably, the phone support has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer you both of these channels – if telephone service is a deal-breaker for you then you may want to contemplate Aweber, which still supplies it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I’ve never needed to use it very often (a fantastic thing) but once I’ve I have found it for a small mixed bag (less of a good thing). A number of the live chat support I’ve received was outstanding, and I haven’t had to wait too much time to chat with an agent; the email support less so.
Some of the comments I’ve got from our readers does suggest that there do need to be improvements made in terms of the quality of support Getresponse offer. Much like a lot of these types of companies, I anticipate it boils down to that you get on the day. Mailigen
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of course – open rate, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the choice to spot people who didn’t participate with an e-newsletter you shipped and put them in a segment of readers that you may then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers do it on your emails, and period your future mailouts according to this info
’email ROI’: by adding some monitoring code into your post-sales page on your site, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in email marketing.
Per-user information – you could click one of your readers and see in which they signed up from, where they’re located and which emails they have opened previously.
Mailchimp and Aweber offer some similar reporting performance (particularly around sales monitoring ) however Getresponse’s reporting tool is decidedly one of most featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied from the box look a bit dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, layouts and imagery easily enough using the controls provided; and of course there’s nothing to stop you simply designing your own HTML email template and importing the code for it.
Furthermore, there are tons of templates to choose from — around 500 — and they’re introduced in easy-to-understand categories, so it is generally pretty simple to locate a good beginning point to get a template and then edit it until you’re happy with the plan.
If you are really unhappy with the templates offered by Getresponse, there’s also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email software options are not so extensive (just 11 templates are provided – well short of the 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think there are definitely some improvements which could be created in this area. Mailigen
Autoresponders are e-newsletters which are delivered to your subscribers at intervals determined by you — you can put them up so that instantly after somebody signs up to a mailing list, they receive a welcome message from your business; a week later they can get a discount deal for a number of your goods or services; 3 weeks after they could obtain an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles like the illustration above, and action-based messages may be triggered by user actions or information, such as:
subscriptions to particular lists
changes in contact preferences
completed trades / targets
changes in consumer information
Recently Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a certain link etc..
This type of functionality goes far beyond what’s traditionally been available from autoresponders, and allows you to create an individual journey that can be customised to the nth level.
To get a quick overview I would suggest taking a look at Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available on the pricier plans – the’Guru’ program and upward. Mailigen
Landing page Builder
Online advertising campaigns which use landing pages will usually generate far more leads if, rather than simply directing people to some (cluttered!) Site, they tip users to appealing’squeeze pages’ comprising clear information and a tidy, well-designed data capture form.
Getresponse offers something quite useful in this regard that most of its competitors don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it is yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just create one landing page, that can only be displayed 1,000 times a month.
Additionally, and above all, you can’t use the landing page A/B testing performance on the least expensive Getresponse program (where the system indicates a sample of your users different variations of your landing page, computes conversion speeds, and ultimately rolls out the best performing landing page mechanically ).
If you are serious about landing pages – and they are unquestionably a helpful attribute – then it’s definitely worth considering among the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an extra $15 a month, however very frustratingly, even though the add-on permits you to display an unlimited amount of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for a few of the more expensive plans (which I guess is what Getresponse want one to do!) .
Getresponse was ahead of its competitors for quite a while using its responsive email design functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit on a’cellphone preview’ button to get an instant snapshot of what your email looks like on a smartphone (see picture right).
Not only that but you can’reverse’ the smartphone preview around, so that you can preview what your email looks like when the screen is employed in either portrait or landscape style. Mailigen
Customer Relationship Management
Among the most frustrating aspects of using many famous CRM tools is that the need to export data to CSV and back to your email marketing instrument as a way to perform mailouts (or the need to export data from the email marketing tool in your CRM to add leads to it).
When I saw Getresponse lately introducing a brand new CRM attribute into their plans I was intrigued – that could possibly do away with all that data exporting and exporting, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it to perform rather basic tasks: you could create sales pipelines, add contacts to these and track activity (emails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their game a bit on this front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how you could use this functionality would be as follows:
It is possible to add a contact to a specific stage on a revenue pipeline depending on the page of your website they finished a form ;
you can then send them a automated email tailored to this pipeline stage a couple of days later;
and dependent on the actions they took in regards to this email (clicking on a certain link ) you can automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It’s very smart stuff, and I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must appear at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front there are a few big things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a record of the communication from the contact’s history. There’s now no way of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or clients.
And strangely, if you click a contact in a deal pipeline, you can not see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you’ve delivered to your prospects aren’t displayed. To observe this, you need to go from the CRM section of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing this doesn’t display their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts to a pipeline stage is difficult. You have to add contacts to a list first, then visit the CRM pipeline, include a bargain and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and enter the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the stuff it can perform on the automation side is remarkable. I am hopeful that this attribute gets developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the idea of getting your email database along with your webinar tool under the exact same roof is extremely appealing.
The pricing is also very competitive also by comparison to based webinar solutions. By way of example, one of the primary webinar providers, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your list size is under 25,000).
With respect to attendee limits, the Getresponse’Guru’ program permits you to host a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can even buy webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host larger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees do not have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant edge over its key rivals, especially once you believe you could connect it in using a built in CRM tool (more on this in a moment). Mailigen
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is obviously an important thing to check at when selecting an email marketing tool.
Not all email advertising providers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it on their own website:
At GetResponse we’re frequently asked about the quality of our deliverability speed. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for every mailing. For all our clients collectively, nevertheless, we are proud to say our general deliverability rate now stands at 99%.
Clearly you are going to have to take the company’s term for this, but supposing it is accurate, it is a good speed and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
What’s more, Getresponse actually gives you the deliverability rate of each message in your email analytics – this is something that I have not encountered on competing products’ metrics. A thumbs up for this.
I do need to pull Getresponse on something relating to deliverability nevertheless: to guarantee a high deliverability speed, it’s advisable to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I have not struck any deliverability problems utilizing the less costly plans, competing goods don’t make you invest in a more expensive plan to avail of this feature — it’d be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or even a’double click’ process.
If you utilize a single opt-in process, the individual signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual signing up to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of a single sampling procedure is that it makes it really easy for users to sign up for a mailing list; additionally, it generally increases conversion speed and so the number of subscribers on your list. A dual opt-in process is best for verifying that the people subscribing to a list are using actual email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. are calculated based on a list comprising only email addresses).
The good news here is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing products. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that this sounds pretty fine — but to tell the truth, I think there’s a great deal of room for improvement with respect to Getresponse form templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controllers are provided by Getresponse to switch forms on or off on particular devices or individual pages of your site. At the light of Google’s new approach to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and also for popups I connect my Getresponse to some growth-hacking tool called Sumo (this allows me to switch pop-ups off for mobile users, as well as display forms exactly as I’d love to and onto the pages I need ). Mailigen
On the whole, Getresponse is really straightforward to use. It’s certainly easy enough to perform all the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty intuitive and clean.
In terms of how it stacks up against its rivals in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain functionality a little bit tricky at times).
One area I think that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of articles and move them about an e-newsletter, in practice it’s quite user friendly to use and may cause accidental deletion of material, or positioning of it at the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it does make for a useful instrument – it is just that the execution of it might be somewhat better.
Additionally, as explained above, the CRM tool could be far better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is fully operational and the free trial is not contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is the fact that it restricts the number of subscribers you can send to to 1000. It would be useful if this could be increased a bit, as it might help prospective users try the tool out in more’real world’ scenarios.
There are three chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, many additional kinds of plan to pick from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers whose lists exceed 100,000 email addresses: that starts at $1199, with accurate pricing depending on requirements (if you’re interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than most competing platforms. Mailigen
Distinctions of Every Strategy
All the Getresponse plans cover the significant basics — key characteristics include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ programs up
Landing pages – you can only avail of landing pages that enable split testing and boundless views if you are on a’Guru’ program or higher
Webinars – this performance is not available whatsoever on the’Email’ strategy and the number of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially in case you have a fairly large number of email addresses onto your database.
By way of instance, if you have a mailing list containing between 9,000 and 10,000 records that you wish to send an infinite number of mails each month to, then you’ll find that hosting it using Getresponse costs $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the amount of email addresses on your database however on the number of emails you send per month also. If you are delighted to limit the number of emails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly charge of $89, still considerably higher than Getresponse’s.
The only well-known service that I can think of that comes from considerably more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your list, it might sometimes be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database will be exactly the same as Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less operational offering for $12 per month.
Two final things to be aware of about the pricing front:
Some competing providers — especially Mailchimp – provide completely free accounts for users with a small number of records (but these do not supply the full assortment of features that you get on a paid plan).
As stated before, if you’re prepared to pay upfront for 1 or two decades, you can avail of substantial discounts that the other competitors do not yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about features? Mailigen
Getresponse represents among the more cost-effective ways to host and speak using an email .
It is also among the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to consider any competing product that delivers this’all round’ proposal, and it is what continues to convince us to use it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements could be made to the data capture forms also, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the support offering.
Overall though I rate Getresponse very highly – you get substantial bang for your dollar with this item.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in some situations, substantially so) whilst offering just as much, if not more performance as them.
The reductions you get when paying upfront for one or two years of support are extremely generous – you will be hard pushed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its reporting and comprehensive split testing attributes are powerful.
Getresponse is clear about deliverability rates, publishing figures on its own website and providing deliverability statistics for person e-newsletters that you send.
It provides an extremely flexible approach to information segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and also a dual opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters very easily.
It includes a useful landing page founder – but keep in mind that you have to be on a more expensive plan to get the fully operational version of the.
You can try all its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms supplied are not responsive and you can not control when and where they’re displayed on your site.
CRM functionality needs to be improved substantially before it could be considered a replacement for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look slightly less slick than those supplied by competing goods.
The pricing arrangement is a little confusing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial restricts the amount of subscribers you can send messages into 1000.
The landing page add-on doesn’t allow you to perform A/B tests, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Mailigen