Main Features Mailermailer
Aweber provides you with all the Following key features:
the ability to import / host an email database
a wide assortment of templates
a few marketing automation performance
responsive email designs
RSS / website to-email functionality
phone, email and live chat service
integrations with third-party programs Mailermailer
Aweber’s service is one of The stand-out features of the goods.
Phone support, email support and Live chat support is all available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide email and/or live chat service.
Additionally, there’s no magic to Proceed through to get support – related phone number and email details can be seen very easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a novice to email Marketing, then this type of easy access to good-quality service is a strong argument in favour of using Aweber as your e mail marketing provider.
In terms of The access to support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its own Competitions, Aweber supply one of the largest sets of e-newsletters templates accessible: you will find over 700 accessible.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not love all of The layouts – some of them look slightly dated. I would believe them to be marginally better than the Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using a bit of tweaking you should be able to find a suitable one for the e-newsletters. There is, of course, always the choice of coding your own too. Mailermailer
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters that get sent out according to a schedule that you specify. Back in Aweber, this can be called’Blog broadcasts’, though technically you can take advantage of this feature with any material that has an RSS feed.
This operation is Particularly handy for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters comprising their latest articles (or, really, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from your site – this is a large time-saver.
It is worth noting however that You can’t use the normal Aweber template designs for RSS-to-email functions – you need to choose from a set of templates which are made specifically for this function.
On the plus side, there are quite A few of them to choose from – more than most other e-marketing alternatives I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something that works fine, but I think there is definitely some large space for improvement here.
1 thing that you can not use in Aweber templates that you can in some other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for example, your emails are very likely to seem more consistently and exhibit more faithfully across email clients – however merely using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it would be great to see some of the templates freshened up a bit, and also the addition of some attractive web fonts.
Importing an existing database Into Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your information, you’re Given the choice to add your subscribers to a certain pair of autoresponders, and label them. Not all competing products permit the addition of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you may Need to answer a few questions about how you collected the data you are importing. If your list is on the bigger side, you can also need to wait until it is reviewed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a characteristic Which is increasingly offered by email advertising solutions like Aweber.
I often consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally look for a flowchart where emails are routed based on user activities: email opens, link clicks, site visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature that to some level provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user activities — namely opens and clickthroughs — along with the program of tags to determine what needs to be sent to whom and when (see previously ).
However, I Think this functionality needs to go somewhat further really – tools such as Getresponse and Mailchimp provide much more flexibility when it comes to which kinds of user behavior can activate mailouts.
For example, at Getresponse, you can use triggers such as purchase, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is playing a little bit of catch up with its rivals here. Mailermailer
Autoresponders – a Collection of Follow up emails that are automatically triggered by time or user activities – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it’s merely’okay’.
On the other hand it is very Straightforward To set up follow up mails based on time period – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code 2 days afterwards and also a’follow us on social media’ email a week after is extremely easy. This is a regular use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders based on user actions and buys is a little more complex compared to key opponents Mailchimp and Getresponse.
Using Aweber, you are able to make ‘goals’ or unite automation principles with tagging to make autoresponders behave in very funky ways. . .but if you want to make use of autoresponders in actually advanced ways, you’ll probably need to appear at other goods, particularly Getresponse, which provides’advertising automation’ functionality that hooks up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this time of tablets and smartphones, this definitely is a fantastic feature.
One minor Gripe I have yet regarding the reactive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on phone’ button or comparable. The absence of the operation is not a dealbreaker by any means, but it does slow you down a bit, particularly if you’re sending a great deal of campaigns each month.
Split testing (also known as A/B testing) involves sending variations of your e-newsletters to some of your mailing list, tracking the performance of eachand every sending the’best’ version to the remainder of your list.
Many e-marketing tools manage This automatically for you: you produce a few distinct variations of your email (using either different content or theme headers), send them to a sample of your data, along with your e-marketing option will roll the very best performing version mechanically to the rest of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you were able to make and test four variations of an email (making Awber’s split testing operation better than many leading competitors; Getresponse being a notable exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I have been assured by their own sales staff that it is coming back during the next few months, but if you believe you are going to want this operation desperately you might be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. Along with being able to monitor crucial stats such as open rate, clickthroughs and bounces, You May Also look at a lot of other Helpful analytics / information, such as
that the Increase of lists over time
an Summary of sign up methods
where individuals are opening your email (i.e., geographical location)
the history of an individual’s activity – you can view past opens and clicks etc. at a per-subscriber degree
And much else besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two goods you Appear to be able to get more of an overview of information in one place, especially when considering the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp present all their reporting information on a single dashboard (which you can then use to drill down to specifics). Mailermailer
A Great feature of Aweber is the Flexibility it provides you around how you want to handle the opt-in procedure.
You Can Opt to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed instantly after completing a form; double opt-in is if they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is fantastic to see Aweber being flexible in this regard – not all competing solutions provide their clients with this selection.
Aweber Provides an adequate selection of integrations with different options. There are more than 400 integrations available which enable you to connect Aweber to different types of cloud-based software – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so on.
A number of these involve committed widgets; others demand including a snippet of code into a website; others involve a sync tool such as Zapier.
It is uncommon that Aweber will plug to other software quite as seamlessly as Mailchimp (that appears to be the default option’standard’ email advertising choice for a lot of programs ), but you also should not have too much trouble getting Aweber to operate with a wide selection of other SaaS (software as a service) programs.
Segmenting data in Aweber is Fairly simple. You can create sections not only based on the contents of any field in your database, but also on user activity also – mails opened, web pages visited, links clicked, products bought and so on. It’s all very flexible and easy to use.
It is a little bit tricky however To work out how to get to the screen where you make the sections – you essentially have to go to a’manage subscribers’ section, search for some readers and save the search as a segment.
To be fair, some options (such As Getresponse) use a similar strategy to section creation – but others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Regrettably Aweber does not let You broadcast emails to multiple segments at once, however. This will cause problems for many users who have a need to’pick and mix’ sections in mailouts on a normal basis.
For instance, say you’re a car dealer having a mailing list comprising a field known as’car model.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to those three segments in one go.
In an Perfect world you’d only be Able to select the relevant segments and send the message to those three classes. With Aweber though – this is not possible. You would have to either send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude certain segments from the broadcast; so finally it is a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far greater way.
Overall I’d say Aweber is a Solid email marketing tool.
It’s not the best product of its own Kind available, but it’s reasonably priced, easy to use and comprises most of the main features you’d expect from an email marketing alternative.
The primary aspects of the Item That would nudge me in Aweber’s direction are its ease-of-use and thorough support. The latter might be particularly important for some potential customers, especially those starting out in e-marketing without a truckload of specialized skills (you likely won’t have stuck, but if you do, you can speak with an actual person being on an actual phone line about your problem).
Additionally, it’s not overly Expensive compared to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but if you haven’t made up your mind on whether this is the e-marketing solution for you, here is a simple breakdown of the key advantages and disadvantages of using it: Mailermailer
Benefits of using Aweber
Divide testing is currently disabled.
There are cheaper options out there which offer much more features in the marketing automation department – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude multiple segments at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some key competing products and based on Aweber’s Stevie awards for client service, should be high.
It is reasonably priced – whilst not the most expensive product of its kind on the market, it’s more affordable than several comparable solutions.
It lets you select whether to join people to your listing on a single or double click basis.
It’s good import performance, together with the choice to import a broad range of file types and add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a fantastic range of third party tools and apps.
It comes with a very large assortment of templates – more than its key rivals.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting information is relatively easy and you may use both field contents and consumer activity (email opens, hyperlinks clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You’ll need to call Aweber for a quotation.
A 14% discount can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Construction that prospective users might like is that all of attributes are available on all plans – unlike any competing goods you do not need to be on more expensive plans to unlock certain performance.
Nevertheless, The performance on Aweber – as we’ll see below – is not always as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the exact same cost as Mailchimp
slightly more costly than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s feature set is more basic however).
It is worth noting that the above Comparisons don’t actually apply to very little lists however – if you’ve got a little email database, a number of these competing goods are greater value.
For example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a larger list comprising 10,000 records, it will cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which allow you to host the very same amounts of email addresses outlined previously, but they limit the number of e-newsletters that you can send to them. For the sake of a fair comparison, I have referenced the costs for Campaign Monitor programs that allow unlimited broadcasts as these plans are similar in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber more economical, sometimes more expensive. But normally I’d say Aweber is priced about in the middle of this e-marketing solution scale.
Of course, pricing Isn’t exactly the Only factor you should base your decision on. . .the more important thing to work out is what bang you get for your dollar.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is for you naturally would be to avail of its free trial. Mailermailer