Introduction Mailerlite Teachable
If I asked you to name an email Marketing tool, what would you say? Mailerlite Teachable
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email advertising continues to be Dominated by the identical big players for the previous ten years. Which means they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this short article, I will be tearing MailerLite from limb To limb to find out whether it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Mailerlite Teachable
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information such as your organization name, site, Industry, address, company size, list size and even the type of material you plan to send.
Then, You Have to verify your Site (or domain name).
This remains part of this approval process, and MailerLite will Simply inquire which email is related to this domain in order that they can email you a confirmation link.
Once you’ve completed these Measures, you ought to wait it out.
The MailerLite staff will review your application, assess your Site, and determine whether you are a good fit for their services.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to make campaigns and play with the attributes, but you won’t have the ability to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these steps are not ideal for getting started, it Does help stop malicious users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with The majority of your email marketing.
(We’ll get to automations soon, don’t worry.)
But if it is a new blog post, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several options.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not start your broadcast email, together with the choice of altering the subject line and email content.
– RSS effort: Produce a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Aside from a few added choices, most of these will follow The same step-by-step process of a normal effort.
So let’s walk you through it.
As Soon as You click to create your campaign, you’ll be asked to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from among the pre-designed email templates — that will move you to the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to select From which is somewhat on the low side, but the designs are super contemporary.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will select the first template in the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also use the cubes in the sidebar to include distinct Kinds of articles to your email, such as videos, merchandise columns, and social connections.
After making your changes, just click’Done Editing’ and you’ll Be taken to the recipients’ options where you can select your classes or sections.
The advanced tab also allows you To build segment-like rules , in the event your targeting is not quite right.
Finally, right before sending, you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that is instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Mailerlite Teachable
Handling Your Subscribers
Possessing granular control over your subscribers is arguably one of The most important facets of any email advertising program today.
Because highly personalized efforts Are Essential if You are looking to increase clicks, opens, and, most importantly, your conversions.
And while many providers Permit You to”label” subscribers in order To target them effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dashboard, you’ll notice two Options; Segments and Groups.
Segments are basically principles.
Your readers belong to a section only when they fulfill the Specified principles, and will be automatically inserted or eliminated so.
Here’s what establishing a rule looks like:
Notice how you can even combine Principles, as well as an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for groups, and also the difference in name, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Unlike Segments, Groups are upgraded manually or via an Automation principle — which we’ll get to in a minute — and they don’t have any value aside from what you actually call them.
As you Begin to use this stage, you’ll Start to understand Where Segments and Groups are typically used, but MailerLite offers a hand in the event you’re unsure:
Basically, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to lump multiple contributors together according to a common denominator.
Somewhat confusing, I will admit… but I feel it’s a fair trade-off For the added flexibility. Besides, they’re discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their own areas, such as name, company, and nation.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers along with Your custom field information in separate columns… or may simply add these fields to a types which will only apply to future readers.
Here’s a screenshot of a test area I created and added to a form:
I won’t go too much to the shape Stuff here because I have a whole section on that below, but this is the approach I would recommend if you wanted to use this feature.
Again, as Soon as You’ve collected your custom field data from fresh Readers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I am barely scraping the surface Of what’s possible with custom fields, but it’s important to understand this is a feature you may use.
Overall, it’s reasonable to say MailerLite has their contributor Management and personalization features on point. Mailerlite Teachable
If you are not impressed by what you’ve seen up to Now, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, you’ll be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it does offer a fantastic foundation to work from if, like most of us, you do not have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, however They finally do the identical job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual site builders, and it is already better than a few dedicated solutions *cough* WPBakery.
Together with the fundamental building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Adequate set of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover .
Let’s start with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your site to show it on particular pages.
Despite starting off super basic, the form designer allows you To customize everything from the form style, subjects, background, name, input fields and, of course, the button.
Form text may also be edited directly, which gives you a chance To visualize your copy in real-time.
It would’ve been nice to have Some templates here, but as you know, there is more to some form than just its physical appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form functions, such as adding additional fields and setting a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, That will replace the embedded kind and prevents users from redirecting.
Last but certainly not least, you Can assess how your form screens on cellular by shifting the toggle to reactive mode.
You won’t be able to make any layout changes here, but it makes Sense to test, nevertheless.
So that is an overview of this Embedded form but like I said before, you may even create popup forms in MailerLite.
While the majority of this setup Procedure is identical, there are Still a few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a good foundation to work from and the editor is just as simple to use for this form kind.
Clicking on the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Considering paid programs such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup forms.
And, like before, you can play the styling options to get it Matched with your own branding.
Finally, you can Select the close Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have .
That is really where most email Marketing platforms will render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber growth, automation analytics, and form signups.
Clicking into any campaign will Give you special reporting for that effort.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, you can click into different areas of this report for a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also displays a click map, so It’s possible to see precisely how your subscribers interacted with your mails compared to one another.
Reports for automations will also be Accessible under the’Automations’ tab, even although I found these to be less enlightening than effort reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and most will find the available data more than enough to meet their needs.
What’s email advertising with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The great news? If you’ve ever used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something that certainly can not be said for each and every email advertising software.
After setting your trigger, you can Start adding measures to your workflow.
These steps could be anything from sending an email, including a Delay, a conditional split, or an action, like moving a subscriber or upgrading their records.
Here’s a simple workflow I set together, where readers Are unsubscribed when they don’t open my email within 7 days.
There are innumerable Possibilities in regards to workflow automations like this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional components. (Split, Go To, Goal, etc.. )
For example, there’s currently no automation for transferring Subscribers directly into a different automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into different groups that activate new automation workflows. It is just much less efficient…. yet.
Another matter of efficiency here is when creating new mails In the automation workflow builder.
After having an email cube to The workflow, you will be asked to put in your topic line that appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, but as Soon as You’ve created your email, clicking on the ‘Done editing’ button will direct you straight back to the automations workflow rather than the usual sending alternatives.
Ultimately, your email will be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email within your automation cube, so you can get an idea of what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it’s really much quicker than what I am used to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, you will likely find this a downgrade in functionality.
It’s fast enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there’s 1 type of automation You won’t find in MailerLite, also that I think it’s very important to highlight.
The ability to trigger an automation (or measure ) based on how Readers interact with the pages on your site.
This kind of behavioral targeting only isn’t available in MailerLite at this time, so if it’s something you use or intend to use, you may want to skip this one. Mailerlite Teachable
The cost of MailerLite is among those tools biggest Selling things, and let’s face it, we all love a fantastic deal.
For starters, they offer an unlimited free plan that includes All features (including premium) to get as many as 1,000 subscribers.
While There’s some subtle Branding in your emails using this plan, it’s still an wonderful alternative for anyone starting out.
And what about the premium plans?
It turns out, at around half of the Price of the rivalry generally, MailerLite is undoubtedly one of the cheapest options on the industry. Plus, if you’re willing to pay annually, you are also able to get a much greater discount.
In fact, I have not been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is among those email advertising tools The (very crowded) sector in the last couple of decades, and that’s no simple feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you’ll seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you In the comments. Mailerlite Teachable