Introduction Mailerlite Notifications
When I asked you to name an email Marketing tool, what would you say? Mailerlite Notifications
MailChimp? Aweber? ActiveCampaign?
Like most online businesses now, email advertising continues to be Dominated by the same big players for the last ten years. Which means they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I will be tearing MailerLite from limb To limb to see whether it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website tracking Mailerlite Notifications
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information like your company name, website, Industry, address, business size, list size and even the kind of material you plan to send.
Then, you need to confirm your Website (or domain ).
This remains part of this acceptance process, and MailerLite will Simply ask which email is associated to this domain so they could email you a verification link.
As Soon as You’ve completed these Steps, you ought to wait it out.
The MailerLite staff will review your application, assess your Site, and ascertain whether you are a good fit for their services.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to create campaigns and play with the features, but you won’t have the ability to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these measures aren’t perfect for getting started, it Does help stop unscrupulous users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle The majority of your email advertising.
(We will get to automations soon, don’t worry.)
But whether it is a new blog post, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several options.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Don’t open your broadcast email, with the option of altering the subject line and email articles.
– RSS campaign: Create a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Aside from a few additional choices, most of these will follow Exactly the exact same step-by-step process of a standard effort.
So let us walk you through it.
Once you click on to create your campaign, you’ll be asked to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from one of their pre-designed email templates — which will move you into the dragn’ drop editor .
At the time of writing, there are 21 email templates to select From which is a little on the low side, however, the layouts are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll choose the first template in the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add different Kinds of articles to your email, such as videos, merchandise columns, and societal links.
After making your changes, just click’Done Editing’ and you’ll Be carried to the recipients’ options where you can select your classes or segments.
The advanced tab also allows you To develop segment-like rules on-the-fly, in the event your targeting isn’t quite right.
Finally, before sending, you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, if that’s instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Mailerlite Notifications
Managing Your Subscribers
Having granular control over your subscribers is arguably among The most important aspects of any email marketing software today.
Because highly personalized campaigns are necessary if You are searching to increase opens, clicks, and, most importantly, your conversions.
And while most providers Permit You to”label” subscribers in order To target them more effectively, MailerLite uses a slightly different approach.
When you start up your subscriber dashboard, you’ll notice two Options; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a segment only when they fulfill the Specified principles, and are automatically added or removed accordingly.
Here’s what setting up a rule looks like:
Notice the way you can even combine Rules, in addition to an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and despite the difference in title, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Unlike Segments, Groups are upgraded manually or through an Automation rule — which we will get into in a minute — and they have no value besides what you call them.
As you start to use this stage, you’ll Start to understand At which Segments and Groups are generally used, but MailerLite delivers a hand in case you’re uncertain:
Basically, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to lump multiple contributors together based on a common denominator.
A tad confusing, I’ll admit… but I believe it is a fair trade-off For the additional flexibility. Besides, they’re optional.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this region with their particular fields, such as name, business, and nation.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers along with Your custom field data in separate columns… or can simply add these fields to a forms which will only apply to prospective subscribers.
Here’s a screenshot of a test area I created and added into a form:
I will not go too much to the form Stuff here since I have a whole section on that below, but this is the approach I would recommend if you wished to use this feature.
Again, as Soon as You’ve gathered your custom field information from fresh Readers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Customized field.
I’m barely scratching the surface Of what is possible with custom fields, but it’s important to understand this is a feature you can use.
Overall, it is fair to say MailerLite has their subscriber Management and personalization features on point. Mailerlite Notifications
If you’re not impressed with what you’ve seen up to Now, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, it will offer a great foundation to work from if, like the majority people, you do not have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, though They finally do the identical job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual page builders, and this is better than some dedicated alternatives *Infection * WPBakery.
Along with the fundamental building blocks, you can use components like Hero segments, popup buttons, reviews and countdown timers.
It won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually offers a Adequate set of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a whole lot to cover here.
Let’s start with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your website to display it on particular pages.
Despite beginning super basic, the form designer lets you To customize everything from the kind style, fields, background, title, input fields and, of course, the button.
Form text can also be edited directly, which gives you a chance To visualize your copy in real-time.
It would have been nice to have Some templates, but as you know, there is more to some form than just its physical appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form works, such as adding extra fields and establishing a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, That will replace the embedded form also prevents users from redirecting.
Last but surely not least, you Can check how your form displays on mobile by switching the toggle to reactive mode.
You won’t Have the Ability to make any layout changes , but it makes Sense to test, nevertheless.
So that’s an Summary of the Embedded form but like I said before, you can also create popup forms in MailerLite.
While the majority of the setup process is identical, there are Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a good foundation to work from and the editor is at least as easy to use with this form type.
Clicking the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types This time around:
Contemplating paid programs such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup types.
And, as before, you can play the styling options to get it Matched up with your own branding.
Finally, you can choose the close Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have both.
That is where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation stats, and kind signups.
Clicking into any effort will Give you special reporting for that campaign.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of this report to get a more detailed breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also shows a click map, so You can see how your subscribers interacted to another.
Reports for automations will also be Available under the’Automations’ tab, though I found these to be less insightful than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and most will get the available data more than enough to fulfill their needs.
What’s email marketing with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you have ever used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something that certainly can’t be said for each and every email advertising software.
After setting your trigger, you can begin adding measures to your workflow.
These measures could be anything from sending an email, adding a Delay, a bubble break, or an act, such as moving a subscriber or updating their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed when they do not open my email within 7 days.
There are innumerable Possibilities in regards to workflow automations like this, and MailerLite should have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional components. (Split, Visit, Goal, etc.)
For Instance, there’s currently no automation for moving Subscribers directly into a different automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into various groups that trigger new automation workflows. It is simply much less efficient…. yet.
Another question of efficacy here is when generating new emails In the automation workflow builder.
After adding an email cube to The workflow, you will be asked to put in your topic line that then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, however, as Soon as You’ve created your email, clicking on the ‘Done editing’ button will direct you back to the automations workflow rather than the usual sending alternatives.
Finally, your email address will probably be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation block, which means you can find an concept about what it contains at a glance.
While this process may seem like A grind on newspaper, it is actually much faster than what I am utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded within the automations builder, you will likely find this a downgrade in performance.
It is quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this segment, there is one Kind of automation You won’t find in MailerLite, and that I think that it’s very important to highlight.
The ability to trigger an automation (or measure ) based on the way Readers interact with all the webpages on your website.
This Sort of behavioral targeting only is not available in MailerLite right now, so if it’s something you use or intend to utilize, you might want to skip this one. Mailerlite Notifications
The Price of MailerLite is undoubtedly one of those tools biggest Selling things, and let’s face it, most of us love a good bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding in your emails using this plan, it is still an amazing alternative for anyone starting out.
And what about the premium programs?
It turns out, at approximately half the Price of the competition on average, MailerLite is by far one of the cheapest options available on the industry. Plus, if you’re willing to pay annually, you are also able to get an even better discount.
In Reality, I haven’t been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is one of the few email advertising tools to disrupt The (very crowded) sector in recent decades, and that’s no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to beat.
Thinking of giving it a twist? Let us know how it works for you In the comments. Mailerlite Notifications