Intro Mailerlite Mobile App
If I asked you to name an email Marketing tool, what would you say? Mailerlite Mobile App
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email advertising continues to be Dominated by the identical big players for the last ten years. Which means that they get promoted very heavily and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I will be ripping MailerLite from limb To limb to see if it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Utilize email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Mailerlite Mobile App
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your company name, site, Business, address, company size, record size and also the type of material you plan to send.
Then, you need to verify your Website (or domain ).
This is still part of this approval process, and MailerLite will Simply inquire which email is associated to this domain so they could email you a confirmation link.
Once you’ve completed those Steps, you’ll need to wait it out.
The MailerLite team will review your application, check your Site, and ascertain whether you’re a good fit for their services.
(Quite simply, they are making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to create campaigns and play with the attributes, but you won’t have the ability to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these steps aren’t ideal for getting started, it Does help stop unscrupulous users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely on automations to handle Nearly all your email advertising.
(We’ll get to automations shortly, do not worry.)
But whether it is a brand new blog article, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several options.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, together with the option of changing the subject line and email content.
– RSS effort: Create a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Apart from a few additional options, most of these will follow The exact same step-by-step process of a normal campaign.
So let’s walk you through it.
As Soon as You click on to create your effort, you’ll be asked to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from one of their pre-designed email templates — that will move you into the dragn’ drop editor .
In the time of writing, there are 21 email templates to choose From which is a little on the low side, but the layouts are super modern.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll select the first template in the library.
The editor is easy to work with, Making customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add distinct Kinds of content to your email, including videos, merchandise columns, and social links.
After making your changes, simply click’Done Editing’ and you will Be taken to the recipients’ options where you can select your classes or segments.
The tab also allows one To develop segment-like rules , in the event your targeting is not quite perfect.
Finally, before sending, then you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, if that is instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Mailerlite Mobile App
Managing Your Subscribers
Possessing granular control over your readers is arguably one of The most essential aspects of any email marketing program today.
Because highly personalized efforts Are Essential if You’re looking to increase opens, clicks, and, above all, your own conversions.
And while many providers Permit You to”label” subscribers in order To target them effectively, MailerLite uses a slightly different approach.
When you start up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are basically rules.
Your subscribers belong to a segment only when they fulfill the Specified rules, and will be automatically added or removed so.
Here’s what establishing a rule looks like:
Notice the way you can also combine Principles, as well as an alternate rule when the first does not exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in name, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are updated manually or via an Automation principle — that we will get into in a minute — and they don’t have any value besides what you call them.
As you start to use this platform, you’ll Start to understand At which Segments and Groups are typically used, but MailerLite delivers a hand in case you’re uncertain:
Basically, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments permit you to lump multiple subscribers together according to a common denominator.
A tad confusing, I’ll admit… but I feel it’s a fair trade-off For the additional flexibility. In any case, they are discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular areas, such as name, company, and country.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers together with Your custom field data in separate columns… or can easily add these fields to your forms which will only apply to future readers.
Here’s a screenshot of a test area I made and added into a form:
I will not go too much to the form Stuff here because I have a whole section on that below, but this is the strategy I would recommend if you wanted to use this attribute.
Again, once you’ve gathered your custom field data from new Subscribers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I am barely scraping the surface Of what’s possible with custom fields, but it is important to understand this is a feature you may use.
Overall, it is fair to state MailerLite has their contributor Direction and personalization features on stage. Mailerlite Mobile App
If you’re not impressed by what you’ve seen up to Now, then maybe The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it will offer a fantastic foundation to work from if, like the majority people, you don’t have that pure eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They all ultimately do the same job; collect an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and it is already better than a few dedicated solutions *Infection * WPBakery.
Together with the fundamental building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Decent pair of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover .
Let us start with your Bog-standard embedded type.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your website to show it on specific pages.
Despite beginning super basic, the form designer allows you To customize everything from the kind style, subjects, background, name, enter fields and, of course, the button.
Form text can also be edited directly, which gives you a Opportunity To visualize your copy in real-time.
It would’ve been nice to have Some templates here, but as you know, there’s more to some form than just its physical appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure the way the Form works, such as adding additional fields and establishing a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, That will replace the embedded kind and prevents users from redirecting.
Last but certainly not least, you Can check how your form screens on mobile by switching the toggle to responsive mode.
You won’t be able to make any design changes here, but it makes Sense to check, nevertheless.
So that is an overview of the Embedded form but like I said before, you can also create popup forms in MailerLite.
While the majority of the setup process is identical, there are Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a good foundation to work from and the editor is just as simple to use for this form kind.
Clicking on the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types Now around:
Considering paid programs like Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup types.
And, as before, you can perform the styling options to get it Matched with your branding.
Last, you can choose the near Behaviour of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text choice, or have both.
This is where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Statistics in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation stats, and form signups.
Clicking into any effort will Give you special reporting for that effort.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, it is possible to click into individual areas of the report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Mail’ tab also shows a click map, so It’s possible to see your subscribers interacted with your mails in relation to another.
Reports for automations are Available under the’Automations’ tab, though I found these to be less insightful than campaign reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and most will get the available data more than sufficient to meet their needs.
What is email marketing without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you have used a visual workflow builder, then You’ll immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something which certainly can not be said for each and every email advertising program.
After setting your trigger, you can Start adding steps to your workflow.
These measures can be anything from sending an email, including a Postpone, a bubble break, or an action, like moving a contributor or upgrading their records.
Here’s a straightforward workflow I set together, where subscribers Are unsubscribed when they do not open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional components. (Split, Go To, Goal, etc.)
For example, there’s now no automation for transferring Subscribers directly into a different automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into various groups that trigger new automation workflows. It is simply not as efficient…. yet.
Another matter of efficiency here is when generating new emails From the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to put in your topic line that then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, however, once you’ve created your email, clicking the ‘Done editing’ button will guide you back into the automations workflow instead of the usual sending options.
Finally, your email address will probably be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email inside your automation cube, which means you can find an concept of what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it is actually much quicker than what I am used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, so you will probably find this a downgrade in performance.
It is quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this section, there’s 1 Kind of automation You will not find in MailerLite, also that I think it’s very important to highlight.
The ability to trigger an automation (or measure ) based on the way Subscribers interact with all the pages on your website.
This kind of behavioral targeting just is not accessible MailerLite at this time, so if it’s something you use or plan to utilize, you might want to skip this one. Mailerlite Mobile App
The Price of MailerLite is one of those tools biggest Selling things, and let’s face it, we all love a good bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While There’s some subtle Branding in your mails using this program, it’s still an wonderful option for anyone starting out.
And what about the premium plans?
It ends up, at around half of the Price of the rivalry on average, MailerLite is undoubtedly among the least expensive options available on the market. Additionally, if you’re willing to pay yearly, you are also able to get a much greater discount.
In Reality, I have not been able to find anything that does the same job, cheaper.
MailerLite is one of those very few advertising tools to interrupt The (very crowded) sector in recent years, which is no simple feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you In the remarks. Mailerlite Mobile App