Intro Mailerlite Magento
If I asked you to name an email Marketing instrument, what could you say? Mailerlite Magento
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email marketing has been Dominated by the same large players for the last ten years. Which means they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I will be tearing MailerLite from limb To limb to see if it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Easy to Utilize email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Mailerlite Magento
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information like your organization name, website, Business, address, company size, record size and also the type of content you plan to send.
Then, You Have to verify your Website (or domain name).
This remains part of the approval process, and MailerLite will Simply inquire which email is related to this domain so they can email you a confirmation link.
Once you’ve completed these Steps, you ought to wait it out.
The MailerLite staff will review your application, assess your Site, and ascertain whether you’re a fantastic fit for their services.
(Quite simply, they are making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to use the software to make campaigns and perform with the features, but you will not be able to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these measures aren’t perfect for getting started, it Does help stop unscrupulous users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with Nearly all your email advertising.
(We will get to automations shortly, do not worry.)
But whether it’s a brand new blog article, podcast, or timely Announcement, there is always a reason to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, with the choice of changing the subject line and email articles.
– RSS effort: Create a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Aside from a few additional choices, the Majority of these will follow The exact same step-by-step procedure of a standard campaign.
So let’s walk you through it.
Once you click on to create your campaign, you’ll be requested to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from among their pre-designed email templates — that will move you into the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to choose From which is somewhat on the low side, but the layouts are super modern.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I will choose the first template in the library.
The editor is easy to work with, Making customizing these templates a 5-minute job.
You can also use the blocks in the sidebar to add distinct Types of articles to your email, including videos, merchandise columns, and social connections.
After making your adjustments, simply click’Done Editing’ and you will Be carried to the recipients’ options where you are able to select your classes or segments.
The tab also allows you To build segment-like rules on-the-fly, in case your targeting isn’t quite perfect.
Finally, right before sending, you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that is immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Mailerlite Magento
Managing Your Clients
Possessing granular control over your readers is arguably among The most essential facets of any email advertising software now.
Because highly personalized campaigns Are Essential if You are looking to increase opens, clicks, and, above all, your own conversions.
And while most providers allow you to”tag” subscribers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are essentially rules.
Your readers belong to a segment only when they meet the Specified principles, and will be automatically added or removed so.
Here is what setting up a rule looks like:
Notice the way you can even combine Rules, in addition to an alternate rule when the first doesn’t exist.
Pretty smart, eh?
The next tab is for groups, and also the difference in name, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are upgraded manually or through an Automation rule — which we’ll get to in a minute — and they don’t have any value besides what you call them.
As you Begin to use this stage, you’ll Start to understand Where Segments and Groups are typically used, but MailerLite offers a hand in case you’re uncertain:
Fundamentally, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to bulge multiple subscribers collectively based on a frequent denominator.
Somewhat confusing, I will admit… but I feel it’s a fair trade-off For the added flexibility. In any case, they’re optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their own fields, such as title, business, and country.
If you want to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your readers together with Your custom field information in separate columns… or can easily add these fields to a forms which will only apply to prospective subscribers.
Here’s a screenshot of a test field I created and added to a form:
I will not go too much to the form Stuff here because I have a whole section on this below, but this is the strategy I would recommend if you wanted to use this feature.
Again, as Soon as You’ve collected your custom field data from new Subscribers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I am barely scraping the surface Of what is possible with custom fields, but it is important that you understand this is a feature you may use.
Overall, it is fair to state MailerLite has their subscriber Management and personalization features on stage. Mailerlite Magento
If you are not impressed with what you’ve seen up to Now, then maybe The webpage builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you’ll be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it will offer a great base to work from if, for example the majority of us, you don’t have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, however They ultimately do the same job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual site builders, and it is already better than some dedicated solutions *cough* WPBakery.
Together with the basic building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Decent set of form building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover here.
Let us begin with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your website to display it on particular pages.
Despite starting off super basic, the form designer allows you To personalize everything from the kind style, fields, background, name, input fields and, of course, the button.
Form text can also be edited directly, which gives you a Opportunity To visualize your copy in real-time.
It would’ve been nice to have Some templates here, but as you know, there’s more to some form than simply its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form works, including adding extra fields and establishing a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also lets you customize the default message, That can replace the embedded form and prevents users from redirecting.
Last but certainly not least, you Can check the way your form screens on cellular by shifting the toggle to responsive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to check, nevertheless.
So that is an Summary of the Embedded form but like I said before, you may also create popup forms in MailerLite.
While the majority of the setup Procedure is identical, you will find Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do provide a fantastic foundation to work from and the editor is at least as easy to use with this form type.
Clicking the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types This time around:
Considering paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to observe this level of control over popup types.
And, as before, you can perform with the styling options to get it Matched with your branding.
Last, you can choose the close Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have both.
That is where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber growth, automation analytics, and kind signups.
Clicking into any campaign will Give you specific coverage for that campaign.
This is where you’ll find a few statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, it is possible to click into different areas of the report for a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Mail’ tab also displays a click map, so It’s possible to see your readers interacted with your mails in relation to one another.
Reports for automations are Accessible under the’Automations’ tab, even though I found these to be less insightful than effort reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and most will find the available statistics more than sufficient to meet their needs.
What is email advertising without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you’ve ever used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something which certainly can not be said for every email marketing program.
After establishing your trigger, you can Start adding measures to your workflow.
These measures could be anything from sending an email, adding a Postpone, a conditional split, or an action, such as transferring a contributor or upgrading their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed if they don’t open my email within seven days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional elements. (Split, Visit, Goal, etc.)
For Instance, there’s currently no automation for moving Subscribers directly into another automation.
That being said, most of these activities can still be achieved by moving Subscribers into various groups that activate new automation workflows. It’s simply much less effective…. yet.
Another matter of efficiency here is when creating new emails From the automation workflow builder.
After having an email block to The workflow, you will be asked to add your subject line that appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, but as Soon as You’ve created your email, clicking the ‘Done editing’ button will direct you straight back into the automations workflow rather than the usual sending alternatives.
Ultimately, your email will probably be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation cube, so it’s possible to find an idea about what it contains at a glance.
While this process may seem like A grind on paper, it’s actually much quicker than what I am used to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, you will probably find this a downgrade in functionality.
It’s fast enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there’s 1 type of automation You will not find in MailerLite, also I think that it’s very important to highlight.
The ability to activate an automation (or measure ) based on the way Readers interact with all the pages on your site.
This Sort of behavioral targeting only is not accessible MailerLite right now, so if it’s something you use or intend to utilize, you might want to skip this one. Mailerlite Magento
The cost of MailerLite is one of the tools largest Selling points, and let’s face it, we all love a fantastic deal.
For starters, they offer an unlimited free plan that includes All features (including premium) for up to 1,000 subscribers.
While there is some subtle Branding on your emails using this program, it’s still an wonderful alternative for anyone starting out.
And what about the premium programs?
It turns out, at approximately half of the Price of the competition generally, MailerLite is undoubtedly among the least expensive options available on the market. Additionally, if you are willing to pay yearly, you are also able to get an even better discount.
In Reality, I have not been able to locate anything that does exactly the Exact Same job, cheaper.
MailerLite is among the email marketing tools The (very crowded) industry in recent decades, which is no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you From the remarks. Mailerlite Magento