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When I asked you to name an email Marketing tool, what would you say? Mailerlite Live Chat
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email advertising has been Dominated by the same large players for the last ten years. Which means they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I’ll be ripping MailerLite from limb To limb to find out whether it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Mailerlite Live Chat
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information such as your company name, website, Business, address, business size, record size and also the type of material you plan to send.
Then, You Have to verify your Site (or domain name).
This remains part of the approval process, and MailerLite will Simply ask which email is associated to this domain so they could email you a verification link.
Once you’ve completed these Measures, you ought to wait it out.
The MailerLite team will review your application, check your Website, and ascertain whether you’re a fantastic match for their service.
(Quite simply, they’re making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to create campaigns and perform with the attributes, but you won’t have the ability to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these steps are not ideal for getting started, it Does help stop unscrupulous users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle The majority of your email marketing.
(We will get to automations soon, do not worry.)
But if it is a brand new blog article, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, with the option of altering the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends new content to readers using your site’s RSS feed.
Apart from a few added options, the Majority of these will follow Exactly the same step-by-step procedure of a normal campaign.
So let us walk you through it.
Once you click to create your effort, you’ll be requested to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from one of their pre-designed email templates — that will move you into the dragn’ drop editor .
At the time of writing, there are 21 email templates to choose From which is somewhat on the low side, but the designs are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will choose the first template from the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to add distinct Types of articles to your email, such as videos, merchandise columns, and social connections.
After making your changes, simply click’Done Editing’ and you will Be carried to the recipients’ options where you are able to select your groups or sections.
The advanced tab also allows you To develop segment-like rules on-the-fly, in case your targeting isn’t quite perfect.
Finally, before sending, you’ll get to the’Schedule’ screen.
This is where you control if your broadcast email should go Out, if that’s instantly, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Mailerlite Live Chat
Handling Your Subscribers
Possessing granular control over your readers is arguably among The most essential facets of any email advertising software now.
Because highly personalized efforts are necessary if You’re looking to increase clicks, opens, and, above all, your conversions.
And while many providers allow you to”label” readers in order To target them more effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dashboard, you’ll notice two Options; Segments and Groups.
Segments are essentially principles.
Your readers belong to a section only when they fulfill the Specified rules, and will be automatically inserted or removed so.
Here is what setting up a rule looks like:
Notice the way you can also combine Rules, as well as another rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Contrary to Segments, Groups are upgraded manually or through an Automation principle — that we will get into in a minute — and they don’t have any value aside from what you call them.
As you start to use this stage, you’ll begin to understand At which Segments and Groups are generally used, however, MailerLite offers a hand in case you’re unsure:
Basically, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments permit you to bulge multiple contributors collectively based on a common denominator.
Somewhat confusing, I will admit… but I feel it’s a fair trade-off For the added flexibility. Besides, they’re discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this area with their particular fields, such as title, company, and country.
If you want to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your readers together with Your custom field information in separate columns… or may simply add these fields to a types which will only apply to prospective readers.
Here’s a screenshot of a test field I created and added into a form:
I won’t go too much into the form Stuff here since I have a whole section on that below, but this is the approach I’d recommend if you wanted to use this feature.
Again, as Soon as You’ve collected your custom field data from fresh Readers, you are able to pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Customized field.
I am barely scraping the surface Of what is possible with custom fields, but it’s important that you know this is a feature you can use.
Overall, it’s reasonable to state MailerLite has their subscriber Direction and personalization features on point. Mailerlite Live Chat
If you’re not impressed with what you’ve seen up to Now, then maybe The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, it does offer a great foundation to work from if, like most people, you do not have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, however They finally do the identical job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual site builders, and this is better than some dedicated solutions *cough* WPBakery.
Together with the basic building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Decent pair of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover .
Let’s start with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your website to show it on particular pages.
Despite beginning super basic, the form designer allows you To personalize everything in the form style, subjects, background, name, input fields and, of course, the button.
Form text can also be edited directly, which Provides you a Opportunity To envision your own backup in real time.
It would have been nice to have Some templates here, but as you know, there is more to some form than simply its physical appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form functions, such as adding extra fields and establishing a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, Which will replace the embedded form and prevents users .
Last but surely not least, you Can assess the way your form displays on mobile by shifting the toggle to reactive mode.
You won’t be able to make any layout changes here, but it makes Sense to check, nevertheless.
So that is an overview of this Embedded form but like I said before, you may also create popup forms in MailerLite.
While the majority of this installation process is identical, you will find Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a good foundation to work from and the editor is just as simple to use for this form type.
Clicking on the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types This time around:
Contemplating paid programs like Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup forms.
And, like before, you can play with the styling options to get it Matched up with your own branding.
Last, you can choose the near Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text choice, or have .
That is where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation analytics, and form signups.
Clicking into any campaign will Give you specific coverage for this campaign.
This is where you’ll discover a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, you can click into different areas of the report to get a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also displays a click map, so You can see your readers interacted to another.
Reports for automations are Accessible under the’Automations’ tab, although I found to be less enlightening than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and many will find the available data more than enough to fulfill their demands.
What’s email marketing without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you have ever used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something that certainly can not be said for every email marketing software.
After establishing your trigger, you can Start adding steps to your workflow.
These measures can be anything from sending an email, including a Postpone, a conditional split, or an act, like transferring a subscriber or updating their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed if they do not open my email within seven days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional components. (Split, Visit, Goal, etc.)
For example, there’s now no automation for transferring Readers directly into a different automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into different groups that activate new automation workflows. It’s just not as effective…. yet.
Another question of efficiency here is when generating new mails From the automation workflow builder.
After having an email block to The workflow, you will be asked to add your topic line which appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, however, as Soon as You’ve established your email, clicking on the ‘Done editing’ button will guide you back to the automations workflow rather than the usual sending alternatives.
Ultimately, your email address will probably be Loaded into your automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation cube, which means it’s possible to get an idea of what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it is really much quicker than what I’m used to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, so you’ll probably find this a downgrade in performance.
It is quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there’s one Kind of automation You won’t find in MailerLite, and I think it’s important to highlight.
The ability to activate an automation (or step) based on the way Subscribers interact with all the webpages on your website.
This kind of behavioral targeting only isn’t accessible MailerLite at this time, so if it’s something you use or intend to utilize, you may want to skip this one. Mailerlite Live Chat
The Price of MailerLite is one of the tools biggest Selling points, and let’s face it, we all love a fantastic deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While There’s some subtle Branding on your mails using this plan, it’s still an amazing alternative for those starting out.
And what about the premium programs?
It ends up, at around half of the Cost of the competition generally, MailerLite is by far among the cheapest options available on the market. Plus, if you’re willing to pay annually, you are also able to get a much greater discount.
In Reality, I have not been able to find anything that does exactly the same job, cheaper.
MailerLite is one of the few email advertising tools to interrupt The (very crowded) sector in recent years, and that’s no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you In the comments. Mailerlite Live Chat