Introduction Mailerlite Lists
When I asked you to name an email Marketing instrument, what would you say? Mailerlite Lists
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email advertising has been Dominated by the identical big players for the last ten years. Which means they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this review, I will be tearing MailerLite from limb To limb to see if it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Mailerlite Lists
Like most email marketing providers these days, you will need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information like your organization name, site, Industry, address, business size, record size and even the type of content you plan to send.
Then, You Have to confirm your Site (or domain name).
This is still part of this approval process, and MailerLite will Simply inquire which email is associated to this domain in order that they can email you a confirmation link.
Once you’ve completed those Steps, you ought to wait it out.
The MailerLite staff will review your application, check your Website, and ascertain whether you’re a good match for their service.
(Quite simply, they’re making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to create campaigns and perform with the features, but you won’t be able to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these measures aren’t perfect for getting started, it Does help prevent malicious users from damaging everyone else’s deliverability.
If you are anything like me, you’ll rely upon automations to handle The majority of your email advertising.
(We’ll get to automations shortly, don’t worry.)
But if it is a new blog article, podcast, or timely Announcement, there is always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several choices.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, with the option of changing the subject line and email content.
– RSS effort: Create a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Apart from a few added choices, most of these will follow The same step-by-step process of a normal effort.
So let us walk you through it.
As Soon as You click on to create your campaign, you’ll be asked to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from one of the pre-designed email templates — which will move you to the dragn’ drop editor .
At the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, however, the designs are super modern.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll select the first template from the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add different Kinds of articles to your email, including videos, product columns, and social connections.
After making your adjustments, just click’Done Editing’ and you’ll Be carried to the recipients’ options where you can select your classes or sections.
The advanced tab also allows you To build segment-like rules , in the event your targeting is not quite right.
Finally, right before sending, then you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, if that is immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Mailerlite Lists
Managing Your Clients
Having granular control over your subscribers is arguably one of The most essential aspects of any email advertising program today.
Because highly personalized efforts are necessary if You are looking to increase clicks, opens, and, above all, your conversions.
And while most providers Permit You to”tag” subscribers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are basically principles.
Your subscribers belong to a segment only when they meet the Specified rules, and will be automatically added or removed accordingly.
Here is what setting up a rule looks like:
Notice the way you can even combine Rules, in addition to an alternate rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in title, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Unlike Segments, Groups are upgraded manually or through an Automation rule — which we’ll get to in a moment — and they have no value besides what you call them.
As you Begin to use this platform, you’ll begin to understand Where Segments and Groups are generally used, but MailerLite delivers a hand in the event you’re uncertain:
Fundamentally, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to bulge multiple subscribers collectively based on a frequent denominator.
Somewhat confusing, I’ll admit… but I feel it’s a fair trade-off For the added flexibility. Besides, they are optional.
Finally, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular areas, such as title, business, and country.
If you want to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers together with Your custom field information in distinct columns… or can simply add these fields to your forms which will only apply to prospective subscribers.
Here’s a screenshot of a test field I made and added into a form:
I won’t go too much into the shape Stuff here since I have a whole section on this below, but this is the approach I would recommend if you wanted to use this attribute.
Again, as Soon as You’ve collected your custom field data from new Subscribers, you are able to pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I’m barely scratching the surface Of what’s possible with custom fields, but it is important to understand this is a feature you can use.
Overall, it’s fair to say MailerLite has their subscriber Management and personalization features on point. Mailerlite Lists
If you are not impressed by what you’ve seen so far, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it does offer a great foundation to work from if, like the majority of us, you don’t have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, though They ultimately do the same task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual page builders, and it is already better than some dedicated solutions *Infection * WPBakery.
Along with the basic building blocks, you can use components like Hero sections, popup buttons, reviews and countdown timers.
It won’t be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Adequate set of form building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a whole lot to cover .
Let’s start with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then place on your website to display it on specific pages.
Despite beginning super fundamental, the form designer lets you To customize everything in the kind style, subjects, background, title, input fields and, of course, the button.
Form text may also be edited directly, which gives you a chance To envision your own copy in real time.
It would’ve been nice to have Some templates here, but as you know, there’s more to a form than simply its appearance.
Clicking the’Settings’ tab will allow you to configure how the Form works, including adding additional fields and setting a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, Which will replace the embedded kind also prevents users .
Last but certainly not least, you Can assess how your form screens on cellular by switching the toggle to responsive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to test, nevertheless.
So that is an overview of this Embedded form but as I said before, you may even create popup forms in MailerLite.
While the majority of the setup Procedure is identical, there are Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a fantastic foundation to work from and the editor is just as easy to use for this form kind.
Clicking on the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types Now around:
Considering paid programs like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup types.
And, like before, you can perform the styling options to get it Matched up with your own branding.
Last, you can choose the close Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have both.
This is where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Statistics in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation stats, and form signups.
Clicking into any campaign will Give you specific coverage for this effort.
This is where you’ll discover a few statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, you can click into individual areas of this report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also shows a click map, so You can see how your readers interacted with your emails in relation to one another.
Reports for automations are Available under the’Automations’ tab, although I found these to be less insightful than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and many will get the available statistics more than sufficient to meet their needs.
What’s email marketing without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you have ever used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something that certainly can’t be said for each and every email marketing program.
After establishing your trigger, you can Start adding measures to your workflow.
These measures could be anything from sending an email, adding a Postpone, a bubble break, or an act, such as transferring a subscriber or upgrading their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed if they do not open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations like this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks a number of the conditional components. (Split, Go To, Goal, etc.. )
For example, there’s now no automation for transferring Readers directly into another automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into various groups that activate new automation workflows. It is just much less efficient…. yet.
Another question of efficiency here is when creating new mails In the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to put in your subject line which appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, however, once you’ve established your email, clicking the ‘Done editing’ button will guide you straight back to the automations workflow instead of the usual sending options.
Finally, your email address will be Loaded into your automation.
A nice touch here is using a thumbnail preview of your Email within your automation block, which means it’s possible to find an concept of what it contains at a glimpse.
While this process may seem like A grind on paper, it’s really much faster than what I’m utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded within the automations builder, so you’ll probably find this a downgrade in functionality.
It is quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this section, there is 1 Kind of automation You won’t find in MailerLite, also I think that it’s very important to highlight.
The ability to trigger an automation (or step) based on how Subscribers interact with all the webpages on your site.
This Sort of behavioral targeting only isn’t accessible MailerLite right now, so if it’s something you use or plan to use, you may want to skip this one. Mailerlite Lists
The cost of MailerLite is one of the tools largest Selling points, and let’s face it, most of us love a fantastic bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While there is some subtle Branding in your emails using this program, it is still an amazing option for anyone starting out.
And what about the premium plans?
It turns out, at around half of the Cost of this rivalry generally, MailerLite is by far one of the least expensive options available on the industry. Additionally, if you’re ready to pay annually, you are also able to get a much better discount.
In fact, I haven’t been able to locate anything that does the same job, cheaper.
MailerLite is one of those email advertising tools to interrupt The (very crowded) sector in recent years, which is no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you From the remarks. Mailerlite Lists