MailChimp? Aweber? ActiveCampaign?
Like many online industries today, email advertising has been Dominated by the identical large players for the previous ten years. Which means they get encouraged very deeply and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I will be ripping MailerLite from limb To limb to see if it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information like your company name, website, Business, address, company size, list size and also the kind of material you plan to send.
Then, you need to confirm your Site (or domain ).
This is still part of the acceptance process, and MailerLite will Simply ask which email is associated to that domain in order that they could email you a confirmation link.
As Soon as You’ve completed these Steps, you’ll need to wait it out.
The MailerLite staff will review your application, check your Website, and ascertain whether you’re a good match for their service.
(In other words, they’re making sure you are not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to make campaigns and perform with the features, but you won’t be able to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
However, while these measures are not ideal for getting started, it Does help prevent unscrupulous users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to handle The majority of your email marketing.
(We will get to automations shortly, don’t worry.)
But whether it is a new blog article, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will give you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not start your broadcast email, together with the option of altering the subject line and email content.
– RSS effort: Create a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Apart from a few added choices, the Majority of these will follow Exactly the same step-by-step process of a standard campaign.
So let us walk you through it.
Once you click on to create your effort, you’ll be requested to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from one of the pre-designed email templates — which will move you to the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to choose From which is a little on the low side, but the designs are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will select the first template in the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also use the blocks in the sidebar to add different Kinds of articles to your email, such as videos, product columns, and social connections.
After making your adjustments, just click’Done Editing’ and you’ll Be taken to the recipients’ choices where you are able to choose your groups or sections.
The tab also allows you To develop segment-like rules on-the-fly, in the event your targeting is not quite perfect.
Finally, before sending, then you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, if that’s instantly, at a set time/date, or in accordance with your readers time zones.
Handling Your Clients
Possessing granular control over your subscribers is arguably one of The most important aspects of any email advertising software now.
Because highly personalized efforts Are Essential if You’re looking to increase clicks, opens, and, above all, your conversions.
And while most providers Permit You to”tag” readers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dash, you’ll notice two Options; Segments and Groups.
Segments are essentially principles.
Your readers belong to a segment only when they meet the Specified rules, and will be automatically added or eliminated so.
Here’s what establishing a rule looks like:
Notice the way you can also combine Principles, as well as another rule if the first does not exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are updated manually or through an Automation principle — which we’ll get to in a moment — and they have no value besides what you actually call them.
As you Begin to use this stage, you’ll Start to understand Where Segments and Groups are generally used, however, MailerLite delivers a hand in the event you’re unsure:
Basically, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to bulge multiple subscribers together based on a common denominator.
A tad confusing, I’ll admit… but I believe it is a fair trade-off For the additional flexibility. Besides, they’re discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their particular fields, such as title, business, and country.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your readers together with Your custom field information in distinct columns… or can simply add these fields to your types which will only apply to prospective readers.
Here’s a screenshot of a test area I created and added to a form:
I won’t go too much to the shape Stuff here since I have a whole section on this below, but this is the approach I would recommend if you wanted to use this attribute.
Again, as Soon as You’ve collected your custom field information from new Readers, you are able to pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I am barely scratching the surface Of what is possible with custom fields, but it’s important that you understand that this is a feature you may use.
If you’re not impressed with what you’ve seen up to Now, then maybe The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it does offer a fantastic base to work from if, like most of us, you do not have that natural eye for layout.
I went ahead and selected the’Lead Generation’ template, however They ultimately do the same job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and it is already better than a few dedicated alternatives *Infection * WPBakery.
Together with the basic building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually offers a Adequate pair of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover here.
Let us begin with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your website to show it on particular pages.
Despite starting off super basic, the form designer allows you To customize everything from the kind style, fields, background, name, enter fields and, of course, the button.
Form text can also be edited directly, which Provides you a chance To visualize your backup in real-time.
It would have been nice to have Some templates, but as you know, there is more to a form than simply its physical appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form functions, including adding extra fields and establishing a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, That can replace the embedded kind also prevents users from redirecting.
Last but certainly not least, you Can check the way your form screens on mobile by shifting the toggle to responsive mode.
You won’t be able to make any design changes here, but it makes Sense to check, nevertheless.
So that is an overview of the Embedded form but like I said before, you can even create popup forms in MailerLite.
While the majority of this setup Procedure is identical, you will find Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a good base to work from and the editor is at least as simple to use for this form type.
Clicking the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types Now around:
Considering paid tools such as Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup forms.
And, as before, you can perform with the styling options to get it Matched up with your branding.
Finally, you can Select the close Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have both.
That is where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Statistics in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation analytics, and kind signups.
Clicking into any campaign will Give you specific reporting for this campaign.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, you can click into different areas of the report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also shows a click map, so It’s possible to see precisely how your subscribers interacted with your mails in relation to another.
Reports for automations are Available under the’Automations’ tab, even though I found these to be less enlightening than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and many will find the available statistics more than enough to fulfill their demands.
What is email advertising with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you have ever used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something that certainly can not be said for each and every email advertising software.
After setting your trigger, you can Start adding steps to your workflow.
These steps can be anything from sending an email, including a Delay, a bubble break, or an action, such as moving a contributor or upgrading their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed if they do not open my email within 7 days.
There are innumerable Possibilities in regards to workflow automations like this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional components. (Split, Visit, Goal, etc.. )
For Instance, there’s now no automation for moving Subscribers directly into another automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into various classes that trigger new automation workflows. It’s just much less efficient…. yet.
Another matter of efficiency here is when creating new emails From the automation workflow builder.
After adding an email cube to The workflow, you will be asked to put in your subject line which appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, but as Soon as You’ve established your email, clicking the ‘Done editing’ button will direct you back to the automations workflow instead of the usual sending options.
Finally, your email address will be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation block, so it’s possible to find an concept of what it contains at a glimpse.
While this procedure may seem like A grind on paper, it is actually much quicker than what I’m used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, you will likely find that this downgrade in functionality.
It’s fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there is one type of automation You will not find in MailerLite, and that I think that it’s important to highlight.
The ability to trigger an automation (or measure ) based on the way Subscribers interact with all the pages on your site.
The Price of MailerLite is one of those tools biggest Selling things, and let us face it, most of us love a fantastic bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) to get as many as 1,000 subscribers.
While There’s some subtle Branding in your mails using this program, it’s still an wonderful alternative for those starting out.
And what about the top plans?
It ends up, at approximately half of the Price of this rivalry generally, MailerLite is undoubtedly among the cheapest options on the industry. Additionally, if you are ready to pay annually, you can also get a much greater discount.
In fact, I haven’t been able to find anything that does the Exact Same job, cheaper.
MailerLite is one of the very few email advertising tools to disrupt The (very crowded) sector in recent decades, which is no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to conquer.