Intro Mailerlite Issues
If I asked you to name an email Marketing tool, what would you say? Mailerlite Issues
MailChimp? Aweber? ActiveCampaign?
Like many online businesses today, email marketing has been Dominated by the identical big players for the last ten years. Which means that they get encouraged very deeply and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I’ll be tearing MailerLite from limb To limb to find out if it stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Use email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Mailerlite Issues
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information like your organization name, website, Business, address, business size, list size and even the kind of material you plan to send.
Then, You Have to confirm your Website (or domain name).
This remains part of this approval process, and MailerLite will Simply inquire which email is related to that domain in order that they could email you a confirmation link.
As Soon as You’ve completed those Steps, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Site, and determine whether you’re a fantastic fit for their service.
(Quite simply, they are making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to make campaigns and play with the attributes, but you will not have the ability to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these measures aren’t perfect for getting started, it Does help prevent malicious users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with Nearly all your email advertising.
(We’ll get to automations soon, don’t worry.)
But whether it is a brand new blog article, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not start your broadcast email, with the choice of altering the subject line and email articles.
– RSS effort: Create a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Apart from a few additional choices, most of these will follow Exactly the same step-by-step procedure of a standard campaign.
So let’s walk you through it.
Once you click on to create your effort, you’ll be asked to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from among the pre-designed email templates — which will move you into the dragn’ drop editor .
At the time of writing, there are 21 email templates to choose From which is somewhat on the low side, however, the layouts are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will select the first template from the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to include different Kinds of content to your email, such as videos, merchandise columns, and social links.
After making your adjustments, simply click’Done Editing’ and you’ll Be carried to the recipients’ options where you can choose your groups or segments.
The advanced tab also allows you To develop segment-like rules , in the event your targeting is not quite right.
Finally, right before sending, you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, if that’s instantly, at a set time/date, or according to your subscribers time zones.
Impressive, right? Mailerlite Issues
Handling Your Subscribers
Possessing granular control over your subscribers is arguably one of The most essential facets of any email marketing software today.
Because highly personalized efforts are necessary if You are looking to increase opens, clicks, and, above all, your own conversions.
And while most providers allow you to”tag” subscribers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a section only when they fulfill the Specified principles, and will be automatically inserted or eliminated accordingly.
Here’s what setting up a rule looks like:
Notice how you can also blend Rules, as well as an alternate rule when the first does not exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are upgraded manually or via an Automation rule — that we’ll get to in a minute — and they don’t have any value aside from what you actually call them.
As you Begin to use this stage, you’ll Start to understand At which Segments and Groups are generally used, but MailerLite delivers a hand in the event you’re uncertain:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to bulge multiple contributors collectively according to a common denominator.
A tad confusing, I’ll admit… but I believe it is a fair trade-off For the added flexibility. In any case, they are optional.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their particular areas, such as title, company, and country.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers along with Your custom field data in separate columns… or can simply add these fields to a types which will only apply to prospective readers.
Here’s a screenshot of a test area I created and added to a form:
I won’t go too much to the shape Things here since I have a whole section on that below, but this is the approach I would recommend if you wanted to use this feature.
Again, once you’ve gathered your custom field data from new Subscribers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Customized field.
I am barely scraping the surface Of what is possible with custom fields, but it’s important to understand that this is a feature you can use.
Overall, it’s fair to say MailerLite has their contributor Direction and personalization features on point. Mailerlite Issues
If you are not impressed by what you have seen up to Now, then maybe The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it does offer a fantastic base to work from if, for example most people, you do not have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, though They all ultimately do the identical job; collect an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual page builders, and this is already better than some dedicated alternatives *cough* WPBakery.
Along with the fundamental building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really offers a Adequate set of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover .
Let us start with your Bog-standard embedded form.
These forms are created inside MailerLite so as to get An embed code, which you can then put on your site to show it on specific pages.
Despite starting off super basic, the form designer allows you To customize everything in the form style, fields, background, title, enter fields and, clearly, the button.
Form text may also be edited directly, which Provides you a Opportunity To visualize your copy in real time.
It would’ve been nice to have Some templates, but as you know, there’s more to some form than just its physical appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form works, such as adding extra fields and establishing a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, That will replace the embedded form also prevents users from redirecting.
Last but certainly not least, you Can assess how your form displays on mobile by shifting the toggle to responsive mode.
You won’t be able to make any layout changes here, but it makes Sense to check, nevertheless.
So that’s an overview of the Embedded form but like I said before, you can also create popup forms in MailerLite.
While the majority of this installation process is identical, you will find Still a few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a fantastic base to work from and the editor is at least as simple to use with this form type.
Clicking on the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Considering paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this level of control over popup forms.
And, like before, you can perform the styling options to get it Matched with your own branding.
Last, you can choose the close Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text choice, or have both.
This is really where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation analytics, and kind signups.
Clicking into any effort will Give you specific reporting for that effort.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the average user…
…but if you really want To dig into the numbers, it is possible to click into different areas of the report for a more comprehensive breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also displays a click map, so You can see your subscribers interacted to another.
Reports for automations are Available under the’Automations’ tab, though I found to be less enlightening than campaign reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting interface, and many will find the available statistics more than sufficient to meet their needs.
What is email marketing without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you’ve ever used a visual workflow builder, You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something that certainly can’t be said for every email marketing program.
After establishing your trigger, you can begin adding measures to your workflow.
These steps could be anything from sending an email, adding a Delay, a conditional split, or an action, like transferring a subscriber or updating their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed if they do not open my email within seven days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite ought to not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional elements. (Split, Visit, Goal, etc.)
For Instance, there’s now no automation for transferring Subscribers directly into a different automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into different classes that activate new automation workflows. It’s simply not as efficient…. yet.
Another question of efficiency here is when generating new emails From the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to put in your subject line which then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, but once you’ve established your email, clicking on the ‘Done editing’ button will guide you back into the automations workflow rather than the usual sending alternatives.
Finally, your email will probably be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation cube, which means it’s possible to get an idea about what it contains at a glance.
While this process may seem like A grind on newspaper, it is actually much faster than what I’m used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, you’ll likely find that this downgrade in functionality.
It is fast enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there is one Kind of automation You will not find in MailerLite, and that I think it’s very important to highlight.
The ability to activate an automation (or measure ) based on the way Readers interact with all the pages on your website.
This Sort of behavioral targeting just is not accessible MailerLite at this time, so if it’s something you use or plan to use, you might want to skip this one. Mailerlite Issues
The cost of MailerLite is among those tools biggest Selling things, and let us face it, most of us love a fantastic deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While There’s some subtle Branding in your mails using this plan, it is still an amazing alternative for anyone starting out.
And what about the top plans?
It turns out, at approximately half the Price of this rivalry on average, MailerLite is undoubtedly among the least expensive options on the industry. Additionally, if you are ready to pay annually, you are also able to get an even greater discount.
In fact, I haven’t been able to find anything that does the Exact Same job, cheaper.
MailerLite is one of those few email advertising tools to disrupt The (very crowded) sector in recent years, and that’s no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you’ll seriously struggle to beat.
Thinking of giving it a twist? Let us know how it works for you In the comments. Mailerlite Issues