Background Mailerlite Hubspot
If I asked you to name an email Marketing tool, what could you say? Mailerlite Hubspot
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email marketing has been Dominated by the same big players for the previous decade. Which means they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I’ll be tearing MailerLite from limb To limb to see whether it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking Mailerlite Hubspot
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your organization name, website, Business, address, company size, list size and even the kind of content you intend to send.
Then, You Have to confirm your Website (or domain ).
This is still part of this approval process, and MailerLite will Simply inquire which email is associated to that domain so they can email you a confirmation link.
As Soon as You’ve completed these Steps, you’ll need to wait it out.
The MailerLite team will review your application, assess your Site, and ascertain whether you’re a good fit for their service.
(In other words, they are making sure you’re not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to make campaigns and perform with the attributes, but you will not be able to send anything until approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these measures are not ideal for getting started, it Does help prevent unscrupulous users from damaging everyone else’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with The majority of your email advertising.
(We’ll get to automations soon, do not worry.)
But if it’s a brand new blog post, podcast, or timely Announcement, there is always some excuse to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several choices.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, together with the choice of altering the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Apart from a few additional choices, most of these will follow Exactly the same step-by-step process of a normal effort.
So let us walk you through it.
Once you click to create your effort, you’ll be requested to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from one of their pre-designed email templates — which will move you into the dragn’ drop editor by default.
In the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, however, the layouts are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll choose the first template in the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to add distinct Kinds of articles to your email, including videos, product columns, and social connections.
After making your adjustments, simply click’Done Editing’ and you’ll Be taken to the recipients’ choices where you are able to choose your classes or segments.
The tab also allows you To build segment-like rules , in case your targeting is not quite right.
Finally, right before sending, you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, if that’s immediately, at a set time/date, or according to your subscribers time zones.
Impressive, right? Mailerlite Hubspot
Managing Your Subscribers
Possessing granular control over your readers is arguably one of The most important aspects of any email marketing software now.
Because highly personalized efforts are necessary if You are searching to increase opens, clicks, and, above all, your conversions.
And while most providers allow you to”tag” subscribers in order To target them effectively, MailerLite uses a slightly different strategy.
When you start up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are essentially principles.
Your readers belong to a segment only when they meet the Specified rules, and will be automatically inserted or removed so.
Here’s what setting up a rule looks like:
Notice how you can even combine Principles, as well as an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)
Unlike Segments, Groups are updated manually or via an Automation principle — that we’ll get to in a moment — and they have no value besides what you call them.
As you start to use this platform, you’ll Start to understand At which Segments and Groups are typically used, however, MailerLite delivers a hand in the event you’re unsure:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments allow you to bulge multiple contributors collectively according to a common denominator.
Somewhat confusing, I’ll admit… but I believe it’s a fair trade-off For the added flexibility. In any case, they’re discretionary.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this region with their particular areas, such as title, company, and nation.
If you want to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers along with Your custom field information in distinct columns… or may easily add these fields to your forms which will only apply to prospective readers.
Here’s a screenshot of a test area I made and added into a form:
I will not go too much into the form Things here because I have an entire section on that below, but this is the strategy I would recommend if you wished to use this attribute.
Again, once you’ve collected your custom field data from fresh Readers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I am barely scraping the surface Of what’s possible with custom fields, but it’s important to understand that this is a feature you may use.
Overall, it’s reasonable to state MailerLite has their subscriber Direction and personalization features on stage. Mailerlite Hubspot
If you’re not impressed by what you have seen up to Now, then maybe The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, you’ll be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it does offer a fantastic base to work from if, for example the majority people, you don’t have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, however They all finally do the same job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual page builders, and this is better than a few dedicated solutions *cough* WPBakery.
Together with the basic building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Adequate set of form building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a whole lot to cover here.
Let us begin with your Bog-standard embedded form.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your website to show it on specific pages.
Despite starting off super basic, the form designer allows you To customize everything from the form style, subjects, background, title, enter fields and, of course, the button.
Form text may also be edited directly, which gives you a chance To visualize your backup in real time.
It would’ve been nice to have Some templates, but as you know, there is more to a form than simply its appearance.
Clicking the’Settings’ tab will allow you to configure how the Form works, such as adding extra fields and establishing a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And talking of the success page…
…MailerLite also lets you customize the default message, Which will replace the embedded form also prevents users from redirecting.
Last but certainly not least, you Can check how your form screens on cellular by shifting the toggle to reactive mode.
You won’t be able to make any layout changes here, but it makes Sense to check, nevertheless.
So that’s an overview of the Embedded form but like I said before, you can also create popup forms in MailerLite.
While the Vast Majority of the installation Procedure is identical, you will find Still a few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a good base to work from and the editor is just as easy to use for this form kind.
Clicking the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types This time around:
Considering paid tools such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup types.
And, as before, you can play with the styling options to get it Matched with your own branding.
Last, you can Select the near Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have .
This is really where most email Marketing platforms would render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Statistics in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation analytics, and form signups.
Clicking into any effort will Give you special coverage for this campaign.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the average consumer…
…but in Case You really want To dig into the numbers, you can click into individual areas of this report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so It’s possible to see how your subscribers interacted with your mails in relation to another.
Reports for automations are also Available under the’Automations’ tab, even though I found these to be less enlightening than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and most will find the available statistics more than enough to meet their demands.
What is email advertising with no dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you’ve ever used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something that certainly can not be said for every email marketing program.
After setting your trigger, you can begin adding steps to your workflow.
These measures can be anything from sending an email, adding a Postpone, a conditional split, or an action, like moving a contributor or updating their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed if they do not open my email within 7 days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional components. (Split, Go To, Goal, etc.. )
For example, there’s currently no automation for moving Readers directly into a different automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into various groups that trigger new automation workflows. It’s simply not as effective…. yet.
Another matter of efficiency here is when generating new emails In the automation workflow builder.
After having an email cube to The workflow, you will be asked to put in your subject line which then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the critique.
This time, but once you’ve established your email, clicking on the ‘Done editing’ button will guide you straight back to the automations workflow rather than the usual sending alternatives.
Ultimately, your email address will be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email inside your automation cube, so you can get an idea about what it contains at a glance.
While this process may seem like A grind on paper, it’s really much quicker than what I’m utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, you will probably find this a downgrade in performance.
It is quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there’s 1 Kind of automation You will not find in MailerLite, and that I think that it’s important to highlight.
The ability to trigger an automation (or measure ) based on the way Readers interact with all the pages on your site.
This kind of behavioral targeting only isn’t available in MailerLite right now, so if it’s something you use or intend to use, you may want to skip this one. Mailerlite Hubspot
The cost of MailerLite is one of those tools largest Selling things, and let’s face it, we all love a fantastic deal.
For starters, they offer an infinite free plan that includes All features (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding in your mails using this plan, it is still an amazing option for anyone starting out.
And what about the top programs?
It ends up, at approximately half the Price of the competition on average, MailerLite is undoubtedly one of the cheapest options available on the industry. Additionally, if you are ready to pay yearly, you can also get an even greater discount.
In Reality, I haven’t been able to find anything that does the Exact Same job, cheaper.
MailerLite is among the email marketing tools The (very crowded) industry in recent decades, and that’s no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you From the remarks. Mailerlite Hubspot