Description of Getresponse Mailerlite
Getresponse is primarily an email Advertising app Which Allows you to: Mailerlite
Import and host a mailing list and also catch data on it
generate newsletters which can be sent to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it’s getting more of an’all-purpose’ marketing alternative.
In addition to email marketing, it now also supplies training hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does this provide all the crucial stuff you’d expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down into the key features to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email support and assorted online tutorials / resources.
Sadly, the phone service has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be fair, many similar e-marketing platform providers only offer you these two stations – if telephone support is a deal-breaker for you you may want to contemplate Aweber, which still provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I’ve not had to use it very frequently (a fantastic thing) but when I’ve I have discovered it to be a bit of a mixed bag (less of a good thing). A number of those live chat support I have received was excellent, and I have not needed to wait too much time to talk to a broker; the email service less so.
Some of the comments I have from our readers does suggest that there do need to be improvements made concerning the caliber of service Getresponse offer. As with a number of these kinds of companies, I anticipate it often boils down to who you get daily. Mailerlite
Getresponse provides some very comprehensive reporting and analytics options. You get all the basics of course – open speed, click-through, unsubscribe rates and so on – but in addition to that you will find some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the option to spot individuals who didn’t participate with an e-newsletter that you sent and set them in a segment of readers which you may then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers do it in your mails, and period your future mailouts according to this info
’email ROI’: by incorporating some monitoring code into your post-sales webpage on your website, you can find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user info – you can click one of your subscribers and see in which they signed from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales monitoring ) but Getresponse’s reporting tool is definitely one of most fully featured out there (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied from the box seem somewhat dated; they are not as attractive as the ones offered by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can change fonts, designs and imagery easily enough with all the controls provided; and naturally there’s nothing to prevent you simply designing your HTML email template and minding the code for this.
Furthermore, there are a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, so it is generally pretty simple to find a good starting point to get a template and edit it before you’re happy with the design.
If you’re really unhappy with the templates offered by Getresponse, there is also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email applications options are not very extensive (only 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements that could be created in this area. Mailerlite
Autoresponders are e-newsletters which are sent to your subscribers at intervals depending on you personally — you can set them up so that instantly after somebody signals up to your mailing list, they get a welcome message from your company; a week after they can get a discount offer for a number of your products or services; three months later they could receive an encouragement to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles like the example above, and also action-based messages may be triggered by user actions or information, such as:
contributors to particular lists
changes in contact preferences
completed trades / targets
changes in consumer information
Lately Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular offer, clicks on a specific link .
This type of performance goes way beyond what’s traditionally been on offer from autoresponders, and allows you to create a user journey which may be customised to the nth level.
For a quick overview I would suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available to the more expensive plans – the’Guru’ plan and upward. Mailerlite
Landing page Builder
Online advertising campaigns that use landing pages will typically create far more leads if, rather than simply directing people to some (cluttered!) Site, they tip users to attractive’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse provides something very beneficial in this regard that the majority of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it is yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, which can simply be displayed 1,000 times per month.
Additionally, and above all, you can’t utilize the landing page A/B testing performance on the least expensive Getresponse program (whereby the machine indicates a sample of your users different versions of your landing page, computes conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they’re certainly a useful attribute – then it’s definitely worth considering one of the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on to get an additional $15 per month, but very frustratingly, although the add-on permits you to display an infinite amount of landing pages to prospective subscribers, it does not include A/B testing.
Therefore, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I’d just go for a few of the more expensive programs (which I suppose is exactly what Getresponse would like you to do) .
Getresponse was ahead of its rivals for quite a while using its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that when an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a responsive preview of your e-newsletter – you simply hit a’mobile preview’ button to get an instant snapshot of your email resembles on a smartphone (see image right).
Not only that but you can’flip’ the smartphone trailer around, so that you may preview what your email looks like when the display is employed in either portrait or landscape mode. Mailerlite
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is the need to export information to CSV and straight back into your email marketing tool as a way to do mailouts (or the necessity to export info from the email marketing tool into your CRM to add prospects to it).
So when I saw Getresponse lately introducing a new CRM feature into their plans I had been intrigued – this could possibly eliminate all that data exporting and importing, and keep everything neatly in one place.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it in order to carry out rather basic tasks: you can create sales pipelines, add contacts to them and track activity (mails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game a bit on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline phase.
An example of how you could use this functionality is as follows:
You can add a contact to a specific point on a revenue pipeline based on the page of your site that they finished a form ;
you could then send them a automated email tailored to this pipeline stage a couple of days later;
and based on the actions they took in regards to this email (clicking on a particular link ) you could automatically move them on another phase of the pipeline and automatically invite them to a webinar.
It is very smart stuff, and that I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news on the CRM front there are some big things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or client; doing this keeps a record of this communication in the contact’s history. There is now no method of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or customers.
And strangely, when you click a contact within a bargain pipeline, you can not see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications which you’ve delivered to your leads aren’t displayed. To see this, you need to go out of the CRM part of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent also: unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, include a bargain and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and then input the contact details of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new feature and the stuff it can do on the automation side is impressive. I am hopeful that this feature becomes developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are generally used as a lead-generation tactic, the notion of having your email database along with your webinar tool under the exact same roof is very attractive.
The pricing is also very competitive also compared to based webinar solutions. For example, among the primary webinar services, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ plan permits you to host a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might even purchase webinars performance as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It’s not clear what your options are if you will need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees do not have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant edge over its key rivals, especially once you believe that you can connect it in with a built-in CRM tool (more on that in a minute ). Mailerlite
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is always a very important thing to look at when selecting an email marketing tool.
Not all email marketing providers are that forthright about their deliverability rates; but Getresponse seems pretty open about that, with this to say about it on their website:
At GetResponse we are often asked about the quality of the deliverability rate. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate may vary for every mailing. For all our customers jointly, nevertheless, we are pleased to say our general deliverability rate currently stands at 99%.
Clearly you are going to need to choose the company’s word for this, but supposing it is true, it’s a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
Furthermore, Getresponse actually provides you the deliverability rate of every message in your email analytics – this is something that I have not encountered on competing products’ metrics. A thumbs up for this.
I do need to pull Getresponse on something concerning deliverability nevertheless: to guarantee a high deliverability rate, it is a good idea to use a platform named DKIM email authentication. You are able to use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ programs.
Although I’ve not encountered any deliverability problems utilizing the cheaper plans, competing products do not force you to invest in a more expensive strategy to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in procedure, the person registering to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of one opt-in process is that it makes it really easy for users to sign up for a mailing list; it also generally increases conversion rate and so the amount of subscribers on your record. A double opt-in process is better for verifying the people subscribing to your record are using actual email addresses and leads to cleaner data and more accurate stats (because open rates etc. ) are calculated according to a list containing just email addresses).
Now, the fantastic news is that Getresponse permits you to make use of either opt-in approach – this isn’t true with all competing products. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that all this sounds pretty fine — but to tell the truth, I think there’s a great deal of room for advancement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controllers are provided by Getresponse to switch forms off or on on specific devices or pages of your website. At the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and for popups I link my Getresponse to some growth-hacking tool named Sumo (this allows me to change pop-ups off for mobile users, as well as display forms precisely as I’d like to and onto the webpages I need ). Mailerlite
Overall, Getresponse is pretty simple to use. It’s certainly easy enough to perform all of the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes locating certain functionality just a bit tricky at times).
One area I think that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of articles and transfer them around an e-newsletter, in practice it’s quite clunky to use and can lead to accidental deletion of content, or positioning of it at the incorrect part of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it will result in a useful tool – it is only that the implementation of it might be somewhat better.
Also, as explained above, the CRM tool might be better from a usability point of view adding contacts to deals can be difficult.
The 30-day free trial which Getresponse provides is fully operational and the free trial isn’t contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product I do not use” scenario.
The only down side to the free trial is that it limits the amount of subscribers it is possible to send to to 1000. It would be useful if this could be raised a bit, as it might help potential users try the tool out in more’real world’ scenarios.
There are 3 main types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of them, several additional kinds of strategy to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers that our lists transcend 100,000 email addresses: that starts at $1199, using exact pricing depending on prerequisites (if you are considering the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are much more generous than many competing platforms. Mailerlite
Distinctions of Every Plan
Each of the Getresponse plans cover the significant fundamentals — key features include:
The capacity to export, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
Landing pages – you can simply avail of all landing pages which enable split testing and unlimited views if you are on a’Guru’ plan or higher
Webinars – that functionality is not accessible at all around the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limit is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially in case you have a reasonably large number of email addresses onto your own database.
By way of example, if you’ve got a mailing list comprising between 9,000 and 10,000 records which you want to send an unlimited number of emails per month to, then you’ll find that hosting it using Getresponse costs $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses in your own database however on how many emails you send per month also. If you’re delighted to set a limit on the number of emails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably higher than Getresponse’s.
The only well-known service that I can think of that comes from significantly more affordable is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your list, it may occasionally be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be exactly the same as Getresponse’s; and Mad Mimi provides a marginally more affordable, if less functional offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing suppliers — notably Mailchimp – offer completely free account for users that have a small number of records (but these do not offer the entire assortment of features that you get on a paid plan).
As stated earlier, if you’re ready to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about attributes? Mailerlite
Getresponse represents one of the more cost-effective ways to host and speak with an email .
It is also one of the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any rival product that delivers this’all around’ proposal, and it’s what proceeds to persuade us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, especially where the email designer is concerned – its own drag and drop interface is more fiddly and not as responsive than it should be. A lot of improvements can be made into the data capture types too, especially for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the support offering.
Overall though I speed Getresponse very tremendously – you receive considerable bang for your dollar with this product.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to utilize an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain cases, significantly so) whilst offering as much, or even more performance as them.
The reductions you receive when paying upfront for one or two decades of support are very generous – you’ll be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is clear about deliverability rates, publishing figures on its own site and providing deliverability data for person e-newsletters that you send.
It provides a very flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and also a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone variations of your e-newsletters really easily.
It includes a helpful landing page founder – but keep in mind that you have to be on a more expensive strategy to get the fully functional version of the.
You can try out all of its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms provided aren’t responsive and you can’t control when and in which they’re displayed on your website.
CRM functionality needs to be improved considerably before it could be considered a substitute for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those provided by competing goods.
The pricing structure is a bit perplexing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial limits the amount of readers you’ll be able to send messages into 1000.
The landing page addition doesn’t let you execute A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Mailerlite