Intro Mailerlite For Woocommerce
When I asked you to name an email Marketing instrument, what would you say? Mailerlite For Woocommerce
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email marketing continues to be Dominated by the identical large players for the last decade. Which means they get encouraged very deeply and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So now, in this short article, I’ll be ripping MailerLite from limb To limb to see whether it stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other options
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Mailerlite For Woocommerce
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information such as your company name, site, Business, address, business size, list size and even the type of content you intend to send.
Then, you need to verify your Site (or domain ).
This is still part of the acceptance process, and MailerLite will Simply inquire which email is related to that domain in order that they could email you a verification link.
Once you’ve completed those Steps, you ought to wait it out.
The MailerLite team will review your application, check your Site, and ascertain whether you are a good match for their services.
(In other words, they are making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to use the software to create campaigns and play with the features, but you won’t have the ability to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these steps aren’t ideal for getting started, it Does help prevent malicious users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to handle The majority of your email advertising.
(We will get to automations soon, don’t worry.)
But whether it is a new blog article, podcast, or timely Announcement, there’s always some excuse to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several choices.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, with the option of altering the subject line and email articles.
– RSS effort: Create a recurring campaign That sends fresh content to readers using your website’s RSS feed.
Aside from a few additional options, the Majority of these will follow The same step-by-step process of a standard campaign.
So let’s walk you through it.
As Soon as You click to create your campaign, you’ll be requested to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from one of their pre-designed email templates — that will move you into the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to select From which is a little on the low side, but the designs are super contemporary.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll choose the first template from the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also use the blocks in the sidebar to add distinct Types of articles to your email, including videos, merchandise columns, and social connections.
After making your adjustments, simply click’Done Editing’ and you will Be taken to the recipients’ choices where you are able to select your classes or segments.
The advanced tab also allows one To build segment-like rules on-the-fly, in case your targeting is not quite right.
Finally, before sending, you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that’s immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Mailerlite For Woocommerce
Handling Your Subscribers
Having granular control over your subscribers is arguably among The most important facets of any email marketing program now.
Because highly personalized campaigns are necessary if You are looking to increase opens, clicks, and, most importantly, your own conversions.
And while many providers allow you to”tag” subscribers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a segment only when they fulfill the Specified rules, and will be automatically inserted or removed accordingly.
Here is what establishing a rule looks like:
Notice how you can also combine Principles, in addition to an alternate rule when the first does not exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in title, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are upgraded manually or through an Automation principle — that we’ll get to in a moment — and they have no value aside from what you actually call them.
As you Begin to use this platform, you’ll begin to understand At which Segments and Groups are typically used, however, MailerLite offers a hand in the event you’re unsure:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to bulge multiple contributors collectively according to a common denominator.
Somewhat confusing, I will admit… but I feel it’s a fair trade-off For the additional flexibility. In any case, they’re discretionary.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their particular areas, such as name, business, and country.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers along with Your custom field data in distinct columns… or can simply add these fields to a forms which will only apply to future readers.
Here’s a screenshot of a test field I created and added into a form:
I won’t go too much into the form Things here because I have a whole section on this below, but this is the approach I would recommend if you wished to use this feature.
Again, as Soon as You’ve gathered your custom field information from fresh Subscribers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Customized field.
I’m barely scraping the surface Of what’s possible with custom fields, but it is important that you know that this is a feature you may use.
Overall, it’s reasonable to say MailerLite has their subscriber Direction and personalization features on point. Mailerlite For Woocommerce
If you are not impressed by what you have seen up to Now, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it will offer a fantastic base to work from if, for example most of us, you don’t have that pure eye for design.
I went ahead and selected the’Lead Generation’ template, however They all finally do the identical job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual site builders, and it is already better than some dedicated alternatives *cough* WPBakery.
Along with the fundamental building blocks, you can use components like Hero segments, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Decent pair of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover here.
Let us begin with your Bog-standard embedded form.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your site to show it on specific pages.
Despite starting off super fundamental, the form designer allows you To personalize everything in the form style, subjects, background, title, enter fields and, clearly, the button.
Form text can also be edited directly, which Provides you a Opportunity To envision your own copy in real time.
It would’ve been nice to have Some templates here, but as you know, there’s more to a form than just its physical appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form works, including adding extra fields and establishing a custom success page.
(There’s a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, Which can replace the embedded kind also prevents users from redirecting.
Last but surely not least, you Can check the way your form screens on cellular by shifting the toggle to responsive mode.
You won’t Have the Ability to make any layout changes , but it makes Sense to test, nevertheless.
So that’s an overview of the Embedded form but like I said before, you may also create popup forms in MailerLite.
While the Vast Majority of the installation Procedure is identical, you will find A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a good foundation to work from and the editor is just as simple to use with this form kind.
Clicking on the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types Now around:
Considering paid programs like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this level of control over popup types.
And, as before, you can play with the styling options to get it Matched with your branding.
Last, you can Select the close Behavior of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have .
This is really where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Statistics in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation stats, and kind signups.
Clicking into any campaign will Give you specific reporting for that campaign.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, you can click into individual areas of this report to get a more comprehensive breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also shows a click map, so It’s possible to see exactly how your readers interacted to another.
Reports for automations are also Accessible under the’Automations’ tab, even though I found to be less enlightening than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will get the available statistics more than enough to fulfill their demands.
What is email advertising with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you’ve ever used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something which certainly can not be said for every email marketing software.
After establishing your trigger, you can begin adding steps to your workflow.
These measures can be anything from sending an email, including a Postpone, a bubble break, or an action, like transferring a contributor or updating their records.
Here’s a simple workflow I put together, where readers Are unsubscribed if they do not open my email within seven days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign since it lacks a number of the conditional components. (Split, Go To, Goal, etc.)
For Instance, there’s now no automation for moving Subscribers directly into another automation.
That being said, most of these activities can still be achieved by moving Subscribers into different groups that trigger new automation workflows. It’s just much less efficient…. yet.
Another question of efficiency here is when generating new emails In the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to add your subject line that then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, however, once you’ve established your email, clicking on the ‘Done editing’ button will guide you back into the automations workflow rather than the usual sending options.
Finally, your email address will be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email within your automation block, which means you can find an idea about what it contains at a glance.
While this process may seem like A grind on newspaper, it is really much quicker than what I am utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, you will likely find this a downgrade in functionality.
It is quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there is one type of automation You will not find in MailerLite, also that I think that it’s important to highlight.
The ability to activate an automation (or step) based on the way Subscribers interact with all the pages on your site.
This Sort of behavioral targeting only is not accessible MailerLite right now, so if it’s something you use or plan to use, you may want to skip this one. Mailerlite For Woocommerce
The Price of MailerLite is no doubt one of those tools biggest Selling things, and let us face it, most of us love a fantastic bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding on your emails using this plan, it is still an amazing alternative for anyone starting out.
And what about the top programs?
It ends up, at around half of the Price of this rivalry on average, MailerLite is undoubtedly one of the least expensive options available on the market. Plus, if you are ready to pay annually, you are also able to get an even better discount.
In fact, I have not been able to find anything that does the same job, cheaper.
MailerLite is one of those few advertising tools to interrupt The (very crowded) industry in the last couple of decades, and that’s no easy feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you From the comments. Mailerlite For Woocommerce