Introduction Mailerlite For Shopify
If I asked you to name an email Marketing tool, what could you say? Mailerlite For Shopify
MailChimp? Aweber? ActiveCampaign?
Like many online businesses today, email advertising has been Dominated by the same large players for the last ten years. Which means that they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I will be tearing MailerLite from limb To limb to see if it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking Mailerlite For Shopify
Like most email marketing providers these days, you will need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your company name, site, Business, address, business size, record size and also the type of material you intend to send.
Then, you need to verify your Website (or domain name).
This is still part of this approval process, and MailerLite will Simply inquire which email is related to that domain in order that they could email you a verification link.
As Soon as You’ve completed those Measures, you ought to wait it out.
The MailerLite staff will review your application, check your Website, and determine whether you’re a good fit for their services.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to make campaigns and perform with the features, but you won’t be able to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these measures aren’t ideal for getting started, it Does help stop malicious users from damaging everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle The majority of your email advertising.
(We will get to automations soon, do not worry.)
But if it’s a new blog article, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several choices.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, together with the option of changing the subject line and email content.
– RSS effort: Create a recurring campaign That sends fresh content to readers using your website’s RSS feed.
Apart from a few additional choices, most of these will follow Exactly the exact same step-by-step procedure of a normal effort.
So let’s walk you through it.
As Soon as You click to create your effort, you’ll be requested to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and select from one of their pre-designed email templates — that will move you into the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to choose From which is a little on the low side, but the layouts are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I will choose the first template from the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to include different Types of articles to your email, including videos, product columns, and social links.
After making your changes, just click’Done Editing’ and you’ll Be carried to the recipients’ options where you are able to choose your classes or segments.
The tab also allows one To build segment-like rules , in case your targeting isn’t quite perfect.
Finally, right before sending, then you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that is instantly, at a set time/date, or according to your subscribers time zones.
Impressive, right? Mailerlite For Shopify
Handling Your Subscribers
Having granular control over your subscribers is arguably among The most important aspects of any email marketing software now.
Because highly personalized efforts Are Essential if You’re searching to increase opens, clicks, and, most importantly, your own conversions.
And while most providers Permit You to”label” subscribers in order To target them more effectively, MailerLite uses a slightly different approach.
When you start up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are basically principles.
Your readers belong to a section only when they fulfill the Specified rules, and will be automatically inserted or eliminated accordingly.
Here’s what setting up a rule looks like:
Notice the way you can even combine Principles, as well as another rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for groups, and also the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are updated manually or through an Automation principle — which we’ll get into in a moment — and they don’t have any value aside from what you call them.
As you Begin to use this stage, you’ll Start to understand Where Segments and Groups are generally used, but MailerLite delivers a hand in case you’re uncertain:
Basically, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments allow you to bulge multiple subscribers together according to a common denominator.
A tad confusing, I’ll admit… but I believe it is a fair trade-off For the additional flexibility. Besides, they’re optional.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their own fields, such as name, company, and nation.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers together with Your custom field data in separate columns… or can easily add these fields to your forms which will only apply to prospective readers.
Here’s a screenshot of a test field I made and added to a form:
I won’t go too much to the shape Things here because I have a whole section on that below, but this is the strategy I’d recommend if you wished to use this feature.
Again, as Soon as You’ve gathered your custom field information from new Subscribers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Customized field.
I’m barely scratching the surface Of what is possible with custom fields, but it is important that you know that this is a feature you may use.
Overall, it is fair to say MailerLite has their subscriber Management and personalization features on point. Mailerlite For Shopify
If you’re not impressed with what you have seen so far, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it will offer a fantastic base to work from if, for example most of us, you don’t have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, however They ultimately do the same job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and this is better than some dedicated solutions *Infection * WPBakery.
Along with the fundamental building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Adequate set of form building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a whole lot to cover .
Let us begin with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then place on your site to display it on particular pages.
Despite starting off super fundamental, the form designer lets you To personalize everything in the kind style, subjects, background, title, input fields and, of course, the button.
Form text can also be edited directly, which Provides you a Opportunity To visualize your backup in real time.
It would have been nice to have Some templates here, but as you know, there’s more to some form than simply its appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure the way the Form functions, including adding additional fields and establishing a custom success page.
(There’s a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, That can replace the embedded kind and prevents users .
Last but surely not least, you Can check the way your form displays on cellular by shifting the toggle to responsive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to check, nevertheless.
So that is an Summary of this Embedded form but as I said before, you can also create popup forms in MailerLite.
While the Vast Majority of the installation Procedure is identical, there are Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a good foundation to work from and the editor is at least as easy to use for this form type.
Clicking the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Considering paid tools like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup types.
And, like before, you can play the styling options to get it Matched with your own branding.
Finally, you can choose the near Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have both.
That is really where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation analytics, and kind signups.
Clicking into any effort will Give you specific coverage for that campaign.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of this report for a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so You can see your readers interacted with your emails in relation to one another.
Reports for automations will also be Available under the’Automations’ tab, even though I found these to be less insightful than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and many will find the available statistics more than sufficient to meet their needs.
What is email marketing without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this review.
The great news? If you have ever used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something that certainly can’t be said for every email marketing software.
After establishing your trigger, you can begin adding measures to your workflow.
These steps can be anything from sending an email, adding a Postpone, a conditional split, or an act, like moving a subscriber or updating their records.
Here’s a straightforward workflow I set together, where subscribers Are unsubscribed if they don’t open my email within 7 days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite should have no trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional components. (Split, Go To, Goal, etc.)
For example, there’s now no automation for moving Subscribers directly into a different automation.
That being said, most of these actions can still be achieved by moving Subscribers into different groups that activate new automation workflows. It is simply much less efficient…. yet.
Another question of efficiency here is when generating new emails In the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to add your subject line which then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, but once you’ve established your email, clicking on the ‘Done editing’ button will direct you back into the automations workflow rather than the usual sending options.
Ultimately, your email address will probably be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email inside your automation block, so you can get an concept of what it contains at a glance.
While this process may seem like A grind on newspaper, it’s actually much quicker than what I’m used to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you’ll likely find that this downgrade in functionality.
It’s fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there is 1 Kind of automation You won’t find in MailerLite, and I think that it’s important to highlight.
The ability to trigger an automation (or measure ) based on the way Readers interact with the webpages on your site.
This Sort of behavioral targeting just isn’t available in MailerLite at this time, so if it’s something you use or intend to use, you may want to skip this one. Mailerlite For Shopify
The Price of MailerLite is undoubtedly one of the tools biggest Selling things, and let us face it, most of us love a good bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While there is some subtle Branding on your emails using this plan, it’s still an wonderful alternative for anyone starting out.
And what about the top plans?
It ends up, at approximately half of the Cost of the rivalry generally, MailerLite is by far among the least expensive options available on the market. Additionally, if you are willing to pay annually, you are also able to get an even better discount.
In fact, I haven’t been able to find anything that does the same job, cheaper.
MailerLite is among the very few email marketing tools to disrupt The (very crowded) sector in recent decades, and that’s no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to beat.
Thinking of giving it a twist? Let us know how it works for you From the remarks. Mailerlite For Shopify