Intro Mailerlite Examples
When I asked you to name an email Marketing tool, what would you say? Mailerlite Examples
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email marketing continues to be Dominated by the identical big players for the last ten years. Which means they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I’ll be tearing MailerLite from limb To limb to see whether it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Mailerlite Examples
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information like your company name, site, Business, address, business size, record size and even the kind of content you plan to send.
Then, You Have to verify your Site (or domain ).
This remains part of this acceptance process, and MailerLite will Simply ask which email is related to that domain so they can email you a verification link.
As Soon as You’ve completed these Measures, you’ll need to wait it out.
The MailerLite team will review your application, assess your Website, and ascertain whether you’re a fantastic fit for their service.
(Quite simply, they are making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to create campaigns and play with the features, but you will not have the ability to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
But while these steps are not ideal for getting started, it Does help prevent unscrupulous users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle Nearly all your email advertising.
(We’ll get to automations soon, do not worry.)
But whether it’s a brand new blog article, podcast, or timely Announcement, there’s always some excuse to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several options.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t open your broadcast email, with the option of changing the subject line and email articles.
– RSS effort: Create a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Aside from a few added options, most of these will follow The same step-by-step procedure of a standard effort.
So let’s walk you through it.
Once you click on to create your effort, you’ll be asked to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from one of the pre-designed email templates — that will move you to the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to select From which is a little on the low side, but the layouts are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will select the first template in the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to add different Kinds of articles to your email, such as videos, product columns, and societal connections.
After making your adjustments, just click’Done Editing’ and you’ll Be taken to the recipients’ options where you can choose your groups or sections.
The advanced tab also allows you To build segment-like rules on-the-fly, in case your targeting is not quite perfect.
Finally, before sending, you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, if that is immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Mailerlite Examples
Managing Your Clients
Having granular control over your subscribers is arguably among The most important aspects of any email advertising software today.
Because highly personalized campaigns are necessary if You’re looking to increase opens, clicks, and, above all, your own conversions.
And while most providers Permit You to”tag” readers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are essentially rules.
Your readers belong to a segment only when they meet the Specified principles, and are automatically added or eliminated accordingly.
Here is what establishing a rule looks like:
Notice the way you can also combine Rules, as well as an alternate rule when the first does not exist.
Pretty smart, eh?
The next tab is for groups, and also the difference in title, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Contrary to Segments, Groups are upgraded manually or through an Automation rule — which we’ll get to in a moment — and they have no value besides what you actually call them.
As you Begin to use this platform, you’ll Start to understand At which Segments and Groups are typically used, however, MailerLite offers a hand in the event you’re unsure:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to lump multiple subscribers collectively according to a common denominator.
Somewhat confusing, I’ll admit… but I believe it’s a fair trade-off For the added flexibility. In any case, they are discretionary.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their own areas, such as title, company, and country.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers along with Your custom field data in distinct columns… or can simply add these fields to a forms which will only apply to prospective readers.
Here’s a screenshot of a test area I made and added into a form:
I will not go too much to the shape Stuff here since I have a whole section on this below, but this is the strategy I’d recommend if you wanted to use this attribute.
Again, as Soon as You’ve gathered your custom field information from new Subscribers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I am barely scratching the surface Of what’s possible with custom fields, but it is important to understand this is a feature you can use.
Overall, it is reasonable to say MailerLite has their subscriber Management and personalization features on stage. Mailerlite Examples
If you are not impressed with what you’ve seen so far, then maybe The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it does offer a fantastic base to work from if, like most people, you do not have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They ultimately do the identical job; collect an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual site builders, and it is better than some dedicated alternatives *Infection * WPBakery.
Along with the fundamental building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really offers a Adequate pair of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover .
Let us start with your Bog-standard embedded type.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your site to show it on particular pages.
Despite starting off super basic, the form designer lets you To customize everything in the kind style, fields, background, title, enter fields and, of course, the button.
Form text can also be edited directly, which Provides you a chance To visualize your copy in real time.
It would’ve been nice to have Some templates, but as you know, there is more to some form than simply its appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure the way the Form functions, including adding extra fields and setting a custom success page.
(There’s a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, Which can replace the embedded kind and prevents users from redirecting.
Last but surely not least, you Can check the way your form displays on mobile by switching the toggle to reactive mode.
You won’t be able to make any layout changes here, but it makes Sense to check, nevertheless.
So that’s an overview of the Embedded form but like I said before, you may even create popup forms in MailerLite.
While the majority of this setup Procedure is identical, there are A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a good foundation to work from and the editor is at least as easy to use for this form type.
Clicking on the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Considering paid programs like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup forms.
And, like before, you can play with the styling options to get it Matched with your own branding.
Last, you can Select the close Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have .
This is really where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation analytics, and form signups.
Clicking into any campaign will Give you specific reporting for that effort.
This is where you’ll discover a few statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, it is possible to click into individual areas of the report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Mail’ tab also shows a click map, so You can see precisely how your subscribers interacted to one another.
Reports for automations will also be Available under the’Automations’ tab, even although I found to be less enlightening than effort reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and many will find the available data more than sufficient to fulfill their needs.
What’s email advertising with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you’ve used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something that certainly can’t be said for each and every email advertising program.
After setting your trigger, you can begin adding steps to your workflow.
These steps could be anything from sending an email, adding a Delay, a bubble break, or an action, such as moving a subscriber or updating their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed when they do not open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional components. (Split, Go To, Goal, etc.)
For Instance, there’s currently no automation for transferring Readers directly into another automation.
That being said, most of these activities can still be achieved by moving Subscribers into different groups that activate new automation workflows. It’s simply not as effective…. yet.
Another matter of efficacy here is when creating new emails In the automation workflow builder.
After having an email block to The workflow, you will be asked to put in your subject line which appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, but once you’ve established your email, clicking on the ‘Done editing’ button will guide you straight back into the automations workflow instead of the usual sending alternatives.
Finally, your email will be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email within your automation block, so you can find an idea of what it contains at a glance.
While this process may seem like A grind on paper, it’s actually much quicker than what I am used to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, so you’ll likely find this a downgrade in performance.
It’s quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there is one Kind of automation You will not find in MailerLite, and that I think that it’s very important to highlight.
The ability to activate an automation (or step) based on how Readers interact with the pages on your website.
This kind of behavioral targeting only isn’t available in MailerLite right now, so if it’s something you use or plan to use, you may want to skip this one. Mailerlite Examples
The cost of MailerLite is among those tools biggest Selling points, and let’s face it, we all love a good bargain.
For starters, they offer an infinite free plan that includes All features (including premium) to get up to 1,000 subscribers.
While there is some subtle Branding in your emails using this program, it is still an wonderful option for those starting out.
And what about the premium plans?
It ends up, at approximately half of the Cost of the competition on average, MailerLite is by far one of the cheapest options available on the market. Plus, if you are willing to pay annually, you can also get a much better discount.
In Reality, I haven’t been able to locate anything that does exactly the Exact Same job, cheaper.
MailerLite is one of those few marketing tools The (very crowded) industry in recent years, which is no simple feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you From the remarks. Mailerlite Examples