Introduction Mailerlite Email
When I asked you to name an email Marketing instrument, what would you say? Mailerlite Email
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email marketing continues to be Dominated by the same large players for the previous ten years. Which means they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I’ll be ripping MailerLite from limb To limb to find out if it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Mailerlite Email
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your organization name, site, Business, address, company size, record size and even the type of content you plan to send.
Then, You Have to verify your Site (or domain name).
This remains part of this acceptance process, and MailerLite will Simply ask which email is associated to this domain so they could email you a verification link.
As Soon as You’ve completed those Measures, you ought to wait it out.
The MailerLite staff will review your application, check your Site, and ascertain whether you’re a fantastic fit for their service.
(In other words, they’re making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to create campaigns and play with the attributes, but you will not be able to send anything until approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these steps aren’t perfect for getting started, it Does help prevent unscrupulous users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with The majority of your email advertising.
(We’ll get to automations soon, don’t worry.)
But if it is a brand new blog article, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, together with the choice of altering the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Apart from a few additional options, most of these will follow The exact same step-by-step procedure of a normal effort.
So let’s walk you through it.
Once you click to create your effort, you’ll be requested to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from one of the pre-designed email templates — that will move you into the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to choose From which is somewhat on the low side, but the layouts are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will choose the first template in the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also use the blocks in the sidebar to add distinct Types of articles to your email, such as videos, product columns, and societal connections.
After making your changes, just click’Done Editing’ and you’ll Be taken to the recipients’ options where you are able to choose your groups or sections.
The tab also allows one To build segment-like rules , in case your targeting is not quite right.
Finally, right before sending, you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, if that’s instantly, at a set time/date, or according to your subscribers time zones.
Impressive, right? Mailerlite Email
Handling Your Subscribers
Possessing granular control over your readers is arguably one of The most important aspects of any email advertising software today.
Because highly personalized efforts are necessary if You are looking to increase opens, clicks, and, above all, your own conversions.
And while many providers allow you to”label” subscribers in order To target them effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are essentially rules.
Your readers belong to a section only when they meet the Specified principles, and are automatically added or removed accordingly.
Here’s what establishing a rule looks like:
Notice how you can even blend Rules, in addition to an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Contrary to Segments, Groups are upgraded manually or through an Automation principle — which we will get into in a minute — and they have no value aside from what you call them.
As you Begin to use this stage, you’ll begin to understand At which Segments and Groups are generally used, however, MailerLite offers a hand in the event you’re uncertain:
Basically, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to lump multiple contributors collectively according to a frequent denominator.
Somewhat confusing, I will admit… but I believe it’s a fair trade-off For the additional flexibility. Besides, they’re optional.
Last, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this area with their particular fields, such as title, business, and country.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers along with Your custom field data in distinct columns… or may easily add these fields to your types which will only apply to future readers.
Here’s a screenshot of a test area I made and added to a form:
I won’t go too much into the form Stuff here since I have an entire section on that below, but this is the approach I would recommend if you wanted to use this feature.
Again, as Soon as You’ve gathered your custom field data from fresh Readers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I’m barely scratching the surface Of what’s possible with custom fields, but it is important to understand that this is a feature you may use.
Overall, it is reasonable to say MailerLite has their subscriber Management and personalization features on point. Mailerlite Email
If you are not impressed by what you have seen so far, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it will offer a fantastic base to work from if, for example most people, you don’t have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, however They all finally do the same task; collect an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual page builders, and this is better than a few dedicated solutions *cough* WPBakery.
Along with the fundamental building blocks, you can use components like Hero sections, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really offers a Decent set of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover .
Let us start with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your website to show it on specific pages.
Despite beginning super basic, the form designer allows you To personalize everything in the form style, subjects, background, title, input fields and, clearly, the button.
Form text may also be edited directly, which Provides you a chance To envision your own backup in real-time.
It would’ve been nice to have Some templates, but as you know, there is more to some form than simply its appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form works, such as adding additional fields and setting a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, That can replace the embedded form and prevents users .
Last but surely not least, you Can assess the way your form screens on cellular by switching the toggle to reactive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to check, nevertheless.
So that is an Summary of the Embedded form but as I said before, you can even create popup forms in MailerLite.
While the Vast Majority of the installation Procedure is identical, you will find A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a good foundation to work from and the editor is at least as easy to use with this form type.
Clicking on the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are some new options under form types Now around:
Considering paid programs such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup forms.
And, as before, you can perform with the styling options to get it Matched up with your own branding.
Finally, you can choose the close Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have both.
This is really where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation stats, and form signups.
Clicking into any effort will Give you special coverage for this effort.
This is where you’ll discover a few statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, it is possible to click into individual areas of the report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also shows a click map, so It’s possible to see precisely how your readers interacted to another.
Reports for automations are Accessible under the’Automations’ tab, even though I found to be less enlightening than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and most will find the available statistics more than sufficient to fulfill their needs.
What’s email marketing without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you have ever used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something that certainly can’t be said for every email marketing software.
After establishing your trigger, you can begin adding measures to your workflow.
These measures could be anything from sending an email, adding a Delay, a conditional split, or an act, such as moving a contributor or updating their records.
Here’s a straightforward workflow I set together, where subscribers Are unsubscribed when they don’t open my email within 7 days.
There are innumerable Possibilities in regards to workflow automations like this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional elements. (Split, Visit, Goal, etc.. )
For example, there’s currently no automation for transferring Readers directly into another automation.
That being said, most of these actions can still be achieved by moving Subscribers into various groups that trigger new automation workflows. It is just not as effective…. yet.
Another question of efficacy here is when creating new emails In the automation workflow builder.
After adding an email block to The workflow, you will be asked to put in your topic line that then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, but as Soon as You’ve created your email, clicking on the ‘Done editing’ button will guide you back into the automations workflow instead of the usual sending options.
Ultimately, your email will probably be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email inside your automation block, which means you can find an idea of what it contains at a glance.
While this procedure may seem like A grind on newspaper, it is actually much faster than what I’m used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, you will probably find that this downgrade in performance.
It is fast enough for me, Personally, however I guess it’s all relative.
Before I wrap up this section, there’s one Kind of automation You will not find in MailerLite, also that I think that it’s important to highlight.
The ability to trigger an automation (or measure ) based on the way Subscribers interact with all the webpages on your website.
This kind of behavioral targeting only is not accessible MailerLite at this time, so if it’s something you use or plan to utilize, you might want to skip this one. Mailerlite Email
The cost of MailerLite is one of the tools biggest Selling things, and let us face it, we all love a fantastic deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding in your emails using this plan, it’s still an amazing alternative for those starting out.
And what about the top plans?
It ends up, at around half the Cost of this competition on average, MailerLite is undoubtedly among the least expensive options available on the industry. Plus, if you’re willing to pay yearly, you can also get an even greater discount.
In fact, I have not been able to find anything that does the same job, cheaper.
MailerLite is one of the very few email marketing tools to disrupt The (very crowded) sector in recent decades, which is no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you From the remarks. Mailerlite Email