Introduction Mailerlite Drupal
If I asked you to name an email Marketing tool, what would you say? Mailerlite Drupal
MailChimp? Aweber? ActiveCampaign?
Like many online industries today, email advertising continues to be Dominated by the identical large players for the last decade. Which means that they get encouraged very deeply and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I’ll be tearing MailerLite from limb To limb to find out if it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Use email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other options
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring Mailerlite Drupal
Like most email advertising providers these days, you will need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information such as your organization name, site, Industry, address, company size, list size and also the kind of material you intend to send.
Then, you need to confirm your Website (or domain ).
This remains part of this approval process, and MailerLite will Simply ask which email is associated to this domain in order that they can email you a verification link.
As Soon as You’ve completed these Steps, you ought to wait it out.
The MailerLite team will review your application, assess your Website, and ascertain whether you are a fantastic match for their services.
(In other words, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to make campaigns and perform with the attributes, but you will not have the ability to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these measures aren’t ideal for getting started, it Does help prevent malicious users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle The majority of your email marketing.
(We will get to automations soon, do not worry.)
But if it is a brand new blog post, podcast, or timely Announcement, there is always some excuse to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several options.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, together with the choice of altering the subject line and email content.
– RSS effort: Create a recurring campaign That sends new content to readers using your site’s RSS feed.
Aside from a few additional options, most of these will follow The same step-by-step procedure of a normal campaign.
So let’s walk you through it.
Once you click on to create your effort, you’ll be asked to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and select from among the pre-designed email templates — which will move you to the dragn’ drop editor .
At the time of writing, you’ll find 21 email templates to select From which is a little on the low side, but the designs are super modern.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I will select the first template in the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add different Kinds of articles to your email, such as videos, merchandise columns, and societal links.
After making your changes, simply click’Done Editing’ and you will Be carried to the recipients’ choices where you are able to select your groups or segments.
The advanced tab also allows you To build segment-like rules on-the-fly, in the event your targeting isn’t quite right.
Finally, right before sending, you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that’s immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Mailerlite Drupal
Handling Your Subscribers
Possessing granular control over your readers is arguably one of The most essential aspects of any email advertising program now.
Because highly personalized efforts are necessary if You are looking to increase clicks, opens, and, above all, your own conversions.
And while many providers Permit You to”tag” subscribers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a segment only when they meet the Specified principles, and are automatically added or eliminated so.
Here’s what setting up a rule looks like:
Notice the way you can even combine Principles, as well as an alternate rule when the first does not exist.
Pretty smart, eh?
The next tab is for groups, and also the difference in name, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are upgraded manually or through an Automation principle — that we’ll get to in a minute — and they don’t have any value aside from what you call them.
As you start to use this platform, you’ll Start to understand Where Segments and Groups are typically used, but MailerLite delivers a hand in case you’re unsure:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to lump multiple subscribers collectively based on a frequent denominator.
A tad confusing, I will admit… but I believe it is a fair trade-off For the additional flexibility. In any case, they are optional.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular areas, such as name, business, and country.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers together with Your custom field information in separate columns… or can easily add these fields to your types which will only apply to future subscribers.
Here’s a screenshot of a test area I made and added into a form:
I will not go too much to the shape Things here because I have a whole section on this below, but this is the strategy I would recommend if you wanted to use this attribute.
Again, as Soon as You’ve gathered your custom field information from new Subscribers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I am barely scraping the surface Of what’s possible with custom fields, but it is important to understand that this is a feature you may use.
Overall, it’s fair to say MailerLite has their contributor Direction and personalization features on stage. Mailerlite Drupal
If you are not impressed with what you have seen so far, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it will offer a great foundation to work from if, like most of us, you don’t have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, however They all finally do the identical job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual page builders, and this is better than a few dedicated alternatives *Infection * WPBakery.
Along with the basic building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Adequate pair of form building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a whole lot to cover here.
Let’s start with your Bog-standard embedded form.
These forms are created inside MailerLite so as to get An embed code, which you can then put on your website to show it on specific pages.
Despite beginning super basic, the form designer allows you To personalize everything in the form style, subjects, background, name, input fields and, clearly, the button.
Form text can also be edited directly, which gives you a chance To envision your own backup in real time.
It would have been nice to have Some templates here, but as you know, there is more to a form than simply its appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form functions, such as adding extra fields and establishing a custom success page.
(There is a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, That can replace the embedded kind and prevents users .
Last but certainly not least, you Can check the way your form screens on mobile by shifting the toggle to responsive mode.
You won’t be able to make any design changes , but it makes Sense to test, nevertheless.
So that’s an Summary of the Embedded form but like I said before, you may also create popup forms in MailerLite.
While the majority of this installation process is identical, you will find A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a good foundation to work from and the editor is at least as simple to use for this form type.
Clicking the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are some new options under form types Now around:
Contemplating paid programs like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup types.
And, as before, you can play with the styling options to get it Matched up with your branding.
Last, you can Select the near Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text choice, or have .
This is really where most email Marketing platforms would leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber growth, automation analytics, and kind signups.
Clicking into any effort will Give you specific coverage for this campaign.
This is where you’ll find a few statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, you can click into individual areas of this report for a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so You can see how your subscribers interacted with your mails in relation to another.
Reports for automations will also be Available under the’Automations’ tab, even although I found to be less insightful than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and many will get the available data more than sufficient to fulfill their demands.
What is email advertising with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you’ve ever used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something that certainly can’t be said for every email marketing program.
After establishing your trigger, you can begin adding steps to your workflow.
These measures can be anything from sending an email, including a Postpone, a bubble break, or an action, such as moving a contributor or updating their records.
Here’s a simple workflow I put together, where readers Are unsubscribed when they do not open my email within 7 days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional elements. (Split, Visit, Goal, etc.. )
For example, there’s now no automation for moving Subscribers directly into another automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into different groups that activate new automation workflows. It’s just much less efficient…. yet.
Another matter of efficiency here is when creating new emails From the automation workflow builder.
After having an email block to The workflow, you’ll be asked to put in your topic line that appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, but once you’ve established your email, clicking on the ‘Done editing’ button will direct you back into the automations workflow rather than the usual sending options.
Ultimately, your email address will be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation block, which means you can find an concept about what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it’s actually much faster than what I am utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, you will probably find this a downgrade in performance.
It is fast enough for me, Personally, however I guess it’s all relative.
Before I wrap up this section, there is 1 Kind of automation You will not find in MailerLite, and that I think it’s important to highlight.
The ability to trigger an automation (or measure ) based on the way Readers interact with all the pages on your site.
This kind of behavioral targeting only isn’t available in MailerLite at this time, so if it’s something you use or intend to utilize, you may want to skip this one. Mailerlite Drupal
The Price of MailerLite is one of the tools largest Selling points, and let us face it, most of us love a good deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding on your emails using this plan, it is still an wonderful option for anyone starting out.
And what about the top plans?
It turns out, at approximately half the Cost of this rivalry generally, MailerLite is undoubtedly among the cheapest options on the industry. Plus, if you are willing to pay yearly, you are also able to get a much greater discount.
In fact, I haven’t been able to locate anything that does exactly the same job, cheaper.
MailerLite is one of those very few marketing tools The (very crowded) sector in the last couple of years, which is no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you In the comments. Mailerlite Drupal