Introduction Mailerlite Careers
If I asked you to name an email Marketing tool, what could you say? Mailerlite Careers
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email marketing has been Dominated by the same large players for the last decade. Which means they get promoted very heavily and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So today, in this short article, I will be ripping MailerLite from limb To limb to find out if it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for site monitoring Mailerlite Careers
Like most email advertising providers these days, you will need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information such as your organization name, site, Business, address, company size, record size and even the type of content you intend to send.
Then, You Have to confirm your Site (or domain ).
This is still part of this approval process, and MailerLite will Simply ask which email is associated to that domain in order that they could email you a verification link.
As Soon as You’ve completed those Measures, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Website, and determine whether you’re a fantastic match for their services.
(In other words, they are making sure you’re not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to create campaigns and play with the features, but you will not be able to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
However, while these steps are not ideal for getting started, it Does help stop unscrupulous users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with Nearly all your email advertising.
(We’ll get to automations shortly, do not worry.)
But if it is a brand new blog post, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several options.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, together with the option of altering the subject line and email content.
– RSS campaign: Create a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Aside from a few added options, the Majority of these will follow Exactly the exact same step-by-step procedure of a normal effort.
So let’s walk you through it.
As Soon as You click to create your effort, you’ll be requested to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from one of the pre-designed email templates — which will move you into the dragn’ drop editor .
At the time of writing, there are 21 email templates to choose From which is a little on the low side, however, the designs are super modern.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll choose the first template from the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add distinct Types of articles to your email, including videos, merchandise columns, and social connections.
After making your adjustments, simply click’Done Editing’ and you will Be taken to the recipients’ options where you can select your groups or segments.
The tab also allows you To build segment-like rules on-the-fly, in case your targeting isn’t quite right.
Finally, right before sending, then you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, if that’s instantly, at a set time/date, or according to your subscribers time zones.
Impressive, right? Mailerlite Careers
Handling Your Clients
Possessing granular control over your readers is arguably one of The most essential facets of any email advertising software now.
Because highly personalized efforts are necessary if You are looking to increase opens, clicks, and, most importantly, your own conversions.
And while many providers allow you to”label” readers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you open up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are basically rules.
Your subscribers belong to a segment only when they fulfill the Specified rules, and are automatically inserted or removed accordingly.
Here is what establishing a rule looks like:
Notice how you can also combine Rules, in addition to an alternate rule if the first does not exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in name, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Unlike Segments, Groups are updated manually or via an Automation rule — that we’ll get into in a minute — and they have no value besides what you call them.
As you Begin to use this stage, you’ll begin to understand Where Segments and Groups are generally used, however, MailerLite delivers a hand in the event you’re uncertain:
Fundamentally, groups are much more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to lump multiple contributors collectively according to a common denominator.
Somewhat confusing, I will admit… but I believe it’s a fair trade-off For the added flexibility. Besides, they’re optional.
Finally, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular areas, such as title, company, and country.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers along with Your custom field data in separate columns… or may easily add these fields to your types which will only apply to prospective subscribers.
Here’s a screenshot of a test field I created and added to a form:
I won’t go too much into the shape Stuff here because I have a whole section on this below, but this is the approach I would recommend if you wished to use this attribute.
Again, once you’ve gathered your custom field information from new Readers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Customized field.
I’m barely scraping the surface Of what’s possible with custom fields, but it’s important to know that this is a feature you can use.
Overall, it’s reasonable to state MailerLite has their contributor Management and personalization features on point. Mailerlite Careers
If you’re not impressed with what you have seen so far, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it will offer a fantastic base to work from if, for example most people, you do not have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, however They all finally do the same job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and this is already better than some dedicated solutions *cough* WPBakery.
Along with the fundamental building blocks, you can use components like Hero sections, popup buttons, reviews and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really offers a Decent pair of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover here.
Let us begin with your Bog-standard embedded type.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your website to show it on specific pages.
Despite starting off super fundamental, the form designer lets you To customize everything from the form style, subjects, background, name, enter fields and, clearly, the button.
Form text can also be edited directly, which gives you a Opportunity To visualize your copy in real-time.
It would’ve been nice to have Some templates here, but as you know, there’s more to some form than just its physical appearance.
Clicking the’Settings’ tab will allow you to configure how the Form works, including adding extra fields and establishing a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, Which can replace the embedded form also prevents users .
Last but surely not least, you Can assess how your form screens on mobile by shifting the toggle to responsive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to test, nevertheless.
So that is an overview of this Embedded form but as I said before, you may even create popup forms in MailerLite.
While the Vast Majority of this setup Procedure is identical, there are A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a good foundation to work from and the editor is at least as easy to use with this form type.
Clicking the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Contemplating paid tools like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup types.
And, like before, you can play the styling options to get it Matched with your branding.
Last, you can Select the close Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have .
This is where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation analytics, and kind signups.
Clicking into any effort will Give you special coverage for this campaign.
This is where you’ll find a few statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, it is possible to click into individual areas of the report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also shows a click map, so You can see how your readers interacted to another.
Reports for automations will also be Accessible under the’Automations’ tab, even though I found to be less enlightening than campaign reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and many will get the available statistics more than sufficient to fulfill their needs.
What’s email marketing without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The great news? If you have ever used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something which certainly can’t be said for every email marketing software.
After setting your trigger, you can Start adding measures to your workflow.
These steps could be anything from sending an email, including a Postpone, a bubble break, or an action, such as moving a subscriber or updating their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed if they do not open my email within 7 days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional components. (Split, Go To, Goal, etc.. )
For example, there’s now no automation for transferring Subscribers directly into a different automation.
That being said, most of these activities can still be achieved by moving Subscribers into various groups that activate new automation workflows. It’s just not as efficient…. yet.
Another question of efficiency here is when creating new mails From the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to put in your topic line that appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, but as Soon as You’ve established your email, clicking on the ‘Done editing’ button will guide you back to the automations workflow rather than the usual sending options.
Ultimately, your email will probably be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email within your automation cube, which means you can find an concept of what it contains at a glimpse.
While this process may seem like A grind on newspaper, it is really much faster than what I’m utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you will likely find that this downgrade in functionality.
It is quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this segment, there is 1 Kind of automation You will not find in MailerLite, also I think that it’s very important to highlight.
The ability to activate an automation (or measure ) based on the way Subscribers interact with the pages on your website.
This kind of behavioral targeting only is not available in MailerLite right now, so if it’s something you use or plan to utilize, you may want to skip this one. Mailerlite Careers
The cost of MailerLite is undoubtedly one of the tools biggest Selling points, and let’s face it, most of us love a good bargain.
For starters, they offer an infinite free plan that includes All features (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding on your emails using this plan, it is still an amazing alternative for anyone starting out.
And what about the premium programs?
It ends up, at around half the Price of this rivalry on average, MailerLite is by far among the cheapest options available on the market. Plus, if you’re willing to pay annually, you can also get an even greater discount.
In Reality, I have not been able to locate anything that does the Exact Same job, cheaper.
MailerLite is one of those very few marketing tools The (very crowded) industry in the last couple of years, and that’s no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you From the remarks. Mailerlite Careers