Introduction Mailerlite App
When I asked you to name an email Marketing tool, what could you say? Mailerlite App
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email marketing has been Dominated by the identical big players for the last ten years. Which means they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I’ll be ripping MailerLite from limb To limb to see whether it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Utilize email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Mailerlite App
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information such as your organization name, site, Business, address, company size, record size and also the type of content you intend to send.
Then, you need to verify your Site (or domain ).
This remains part of this approval process, and MailerLite will Simply ask which email is associated to this domain in order that they could email you a verification link.
Once you’ve completed those Steps, you ought to wait it out.
The MailerLite team will review your application, assess your Site, and ascertain whether you’re a fantastic fit for their service.
(In other words, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to utilize the software to make campaigns and perform with the features, but you won’t have the ability to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these measures aren’t ideal for getting started, it Does help prevent unscrupulous users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with The majority of your email advertising.
(We will get to automations soon, don’t worry.)
But whether it is a brand new blog post, podcast, or timely Announcement, there is always some excuse to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several options.
– Regular effort: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, together with the option of changing the subject line and email content.
– RSS campaign: Create a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Apart from a few added choices, most of these will follow The same step-by-step process of a normal effort.
So let us walk you through it.
As Soon as You click to create your campaign, you’ll be requested to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from among the pre-designed email templates — that will move you to the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to select From which is a little on the low side, but the designs are super modern.
And, of course, if you would just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll select the first template in the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add different Types of content to your email, such as videos, merchandise columns, and societal links.
After making your changes, simply click’Done Editing’ and you’ll Be carried to the recipients’ choices where you can choose your groups or sections.
The tab also allows you To build segment-like rules , in the event your targeting isn’t quite right.
Finally, right before sending, then you’ll get to the’Schedule’ screen.
This is where you control if your broadcast email should go Out, if that’s immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Mailerlite App
Handling Your Clients
Possessing granular control over your readers is arguably one of The most important aspects of any email advertising software today.
Because highly personalized efforts Are Essential if You are searching to increase clicks, opens, and, above all, your conversions.
And while most providers allow you to”tag” subscribers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are essentially rules.
Your readers belong to a section only when they meet the Specified principles, and are automatically added or removed so.
Here’s what establishing a rule looks like:
Notice how you can even combine Rules, as well as an alternate rule when the first does not exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in name, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Contrary to Segments, Groups are updated manually or via an Automation principle — that we will get to in a moment — and they don’t have any value aside from what you call them.
As you start to use this stage, you’ll begin to understand At which Segments and Groups are typically used, however, MailerLite delivers a hand in the event you’re unsure:
Basically, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to lump multiple subscribers collectively based on a common denominator.
Somewhat confusing, I’ll admit… but I believe it is a fair trade-off For the added flexibility. Besides, they are discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this region with their own areas, such as title, company, and country.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your readers along with Your custom field information in separate columns… or can simply add these fields to a forms which will only apply to prospective readers.
Here’s a screenshot of a test area I made and added into a form:
I will not go too much into the shape Stuff here since I have an entire section on this below, but this is the strategy I would recommend if you wanted to use this attribute.
Again, as Soon as You’ve collected your custom field data from fresh Readers, you can pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Customized field.
I am barely scraping the surface Of what is possible with custom fields, but it is important that you understand this is a feature you may use.
Overall, it’s reasonable to state MailerLite has their contributor Management and personalization features on stage. Mailerlite App
If you’re not impressed with what you’ve seen up to Now, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it does offer a great base to work from if, like most of us, you do not have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, though They ultimately do the same job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual page builders, and this is already better than some dedicated solutions *cough* WPBakery.
Along with the basic building blocks, you can use components like Hero sections, popup buttons, reviews and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Adequate pair of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover here.
Let’s start with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your website to display it on specific pages.
Despite starting off super fundamental, the form designer allows you To personalize everything in the form style, subjects, background, title, enter fields and, clearly, the button.
Form text may also be edited directly, which Provides you a chance To envision your own copy in real time.
It would’ve been nice to have Some templates here, but as you know, there is more to a form than simply its physical appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form works, such as adding additional fields and setting a custom success page.
(There’s a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, Which will replace the embedded form also prevents users .
Last but surely not least, you Can check the way your form screens on mobile by switching the toggle to reactive mode.
You won’t be able to make any layout changes , but it makes Sense to test, nevertheless.
So that is an overview of this Embedded form but as I said before, you may even create popup forms in MailerLite.
While the majority of the setup process is identical, there are Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a fantastic base to work from and the editor is just as simple to use for this form type.
Clicking on the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Considering paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup types.
And, as before, you can play with the styling options to get it Matched with your branding.
Last, you can Select the near Behavior of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have .
That is where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation analytics, and kind signups.
Clicking into any effort will Give you special reporting for this campaign.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, it is possible to click into individual areas of the report to get a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also shows a click map, so You can see exactly how your subscribers interacted with your emails compared to another.
Reports for automations are Available under the’Automations’ tab, even although I found to be less enlightening than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and most will find the available data more than enough to fulfill their demands.
What’s email marketing with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you have used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and easy to navigate — something which certainly can not be said for every email advertising software.
After setting your trigger, you can Start adding steps to your workflow.
These steps could be anything from sending an email, including a Postpone, a bubble break, or an action, like moving a contributor or upgrading their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed when they don’t open my email within 7 days.
There are countless Possibilities in regards to workflow automations similar to this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional elements. (Split, Go To, Goal, etc.)
For Instance, there’s currently no automation for moving Readers directly into another automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into various groups that trigger new automation workflows. It is just not as efficient…. yet.
Another matter of efficiency here is when generating new emails From the automation workflow builder.
After having an email block to The workflow, you will be asked to add your subject line that then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, but as Soon as You’ve established your email, clicking the ‘Done editing’ button will direct you straight back into the automations workflow instead of the usual sending options.
Ultimately, your email address will be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation block, so it’s possible to get an idea about what it contains at a glance.
While this process may seem like A grind on paper, it’s really much faster than what I’m utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, you will likely find this a downgrade in functionality.
It’s fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this section, there is 1 Kind of automation You will not find in MailerLite, also that I think it’s very important to highlight.
The ability to activate an automation (or measure ) based on how Subscribers interact with the pages on your website.
This Sort of behavioral targeting just is not available in MailerLite at this time, so if it’s something you use or plan to utilize, you may want to skip this one. Mailerlite App
The cost of MailerLite is no doubt among those tools biggest Selling points, and let us face it, we all love a fantastic bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding on your emails using this program, it is still an wonderful alternative for those starting out.
And what about the top programs?
It ends up, at around half the Price of the competition on average, MailerLite is by far among the least expensive options available on the industry. Plus, if you’re willing to pay yearly, you can also get a much greater discount.
In fact, I have not been able to locate anything that does the same job, cheaper.
MailerLite is one of those email marketing tools The (very crowded) sector in the last couple of years, and that’s no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you In the comments. Mailerlite App