Background Mailer Lite Pricing
When I asked you to name an email Marketing tool, what would you say? Mailer Lite Pricing
MailChimp? Aweber? ActiveCampaign?
Like most online businesses now, email advertising has been Dominated by the identical large players for the previous decade. Which means they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I will be tearing MailerLite from limb To limb to find out if it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring Mailer Lite Pricing
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your organization name, website, Business, address, company size, record size and even the type of material you intend to send.
Then, you need to confirm your Site (or domain name).
This is still part of the approval process, and MailerLite will Simply inquire which email is associated to that domain so they can email you a confirmation link.
As Soon as You’ve completed these Measures, you ought to wait it out.
The MailerLite team will review your application, check your Website, and determine whether you are a good match for their services.
(In other words, they’re making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to make campaigns and perform with the attributes, but you won’t be able to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
But while these measures aren’t ideal for getting started, it Does help stop malicious users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with The majority of your email advertising.
(We’ll get to automations shortly, do not worry.)
But whether it’s a new blog post, podcast, or timely Announcement, there’s always a reason to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several choices.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Don’t open your broadcast email, together with the choice of changing the subject line and email content.
– RSS effort: Produce a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Apart from a few additional choices, most of these will follow Exactly the same step-by-step procedure of a standard campaign.
So let’s walk you through it.
As Soon as You click to create your campaign, you’ll be requested to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from among their pre-designed email templates — that will move you to the dragn’ drop editor by default.
In the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, however, the layouts are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll choose the first template in the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to add different Types of content to your email, such as videos, merchandise columns, and societal links.
After making your changes, just click’Done Editing’ and you’ll Be taken to the recipients’ choices where you are able to choose your classes or sections.
The advanced tab also allows you To develop segment-like rules , in the event your targeting isn’t quite perfect.
Finally, before sending, you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, if that is instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Mailer Lite Pricing
Managing Your Clients
Having granular control over your subscribers is arguably one of The most essential aspects of any email advertising program today.
Because highly personalized efforts Are Essential if You are looking to increase opens, clicks, and, most importantly, your own conversions.
And while many providers Permit You to”tag” subscribers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are basically rules.
Your readers belong to a segment only when they fulfill the Specified principles, and will be automatically added or eliminated accordingly.
Here’s what setting up a rule looks like:
Notice the way you can also combine Rules, in addition to another rule if the first does not exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are updated manually or via an Automation principle — that we will get into in a minute — and they don’t have any value besides what you actually call them.
As you start to use this platform, you’ll begin to understand Where Segments and Groups are typically used, however, MailerLite delivers a hand in case you’re unsure:
Basically, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to lump multiple contributors collectively based on a common denominator.
Somewhat confusing, I will admit… but I believe it is a fair trade-off For the added flexibility. Besides, they are discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their particular fields, such as name, business, and nation.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers together with Your custom field data in separate columns… or can easily add these fields to a types which will only apply to prospective subscribers.
Here’s a screenshot of a test area I made and added into a form:
I will not go too much into the shape Things here since I have an entire section on that below, but this is the approach I’d recommend if you wished to use this attribute.
Again, once you’ve gathered your custom field information from fresh Subscribers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I am barely scraping the surface Of what is possible with custom fields, but it is important that you understand this is a feature you may use.
Overall, it is fair to state MailerLite has their contributor Direction and personalization features on point. Mailer Lite Pricing
If you’re not impressed with what you have seen up to Now, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you’ll be Able to select from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, it does offer a great foundation to work from if, for example most people, you do not have that pure eye for design.
I went ahead and selected the’Lead Generation’ template, though They ultimately do the same job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual site builders, and this is already better than a few dedicated solutions *Infection * WPBakery.
Together with the basic building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Adequate set of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover here.
Let’s begin with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then place on your site to display it on particular pages.
Despite starting off super fundamental, the form designer lets you To customize everything from the form style, fields, background, name, input fields and, clearly, the button.
Form text may also be edited directly, which gives you a Opportunity To visualize your backup in real-time.
It would’ve been nice to have Some templates here, but as you know, there is more to a form than just its appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure the way the Form works, such as adding extra fields and establishing a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, That can replace the embedded kind and prevents users from redirecting.
Last but certainly not least, you Can assess the way your form screens on cellular by switching the toggle to reactive mode.
You won’t be able to make any layout changes here, but it makes Sense to check, nevertheless.
So that is an Summary of this Embedded form but like I said before, you can also create popup forms in MailerLite.
While the majority of this setup process is identical, there are A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a fantastic base to work from and the editor is at least as simple to use with this form kind.
Clicking the’E-commerce’ template requires me into a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types Now around:
Contemplating paid tools such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this amount of control over popup types.
And, as before, you can play the styling options to get it Matched with your branding.
Finally, you can Select the close Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have .
That is where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation stats, and form signups.
Clicking into any campaign will Give you specific coverage for this campaign.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of this report for a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also shows a click map, so You can see precisely how your readers interacted with your mails in relation to another.
Reports for automations are Accessible under the’Automations’ tab, even although I found to be less enlightening than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will find the available statistics more than enough to fulfill their needs.
What’s email advertising with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this review.
The great news? If you’ve used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something which certainly can’t be said for each and every email advertising program.
After establishing your trigger, you can Start adding steps to your workflow.
These measures could be anything from sending an email, including a Postpone, a conditional split, or an act, like transferring a subscriber or upgrading their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed when they don’t open my email within 7 days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite ought to not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional elements. (Split, Go To, Goal, etc.)
For Instance, there’s currently no automation for moving Readers directly into a different automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into various groups that activate new automation workflows. It is just much less efficient…. yet.
Another question of efficiency here is when generating new mails In the automation workflow builder.
After having an email block to The workflow, you will be asked to put in your subject line which then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, however, once you’ve established your email, clicking on the ‘Done editing’ button will direct you back to the automations workflow instead of the usual sending options.
Finally, your email will be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation cube, which means it’s possible to get an concept of what it contains at a glimpse.
While this process may seem like A grind on paper, it’s actually much quicker than what I am used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, you’ll probably find this a downgrade in functionality.
It’s quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there’s 1 type of automation You will not find in MailerLite, and I think it’s very important to highlight.
The ability to activate an automation (or measure ) based on how Readers interact with the webpages on your site.
This Sort of behavioral targeting only is not accessible MailerLite at this time, so if it’s something you use or intend to utilize, you might want to skip this one. Mailer Lite Pricing
The cost of MailerLite is one of the tools biggest Selling points, and let us face it, most of us love a good deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding in your emails using this program, it’s still an wonderful alternative for those starting out.
And what about the top plans?
It turns out, at around half the Cost of the rivalry on average, MailerLite is undoubtedly among the cheapest options on the market. Plus, if you’re willing to pay annually, you can also get an even greater discount.
In fact, I haven’t been able to find anything that does the Exact Same job, cheaper.
MailerLite is among those very few marketing tools to interrupt The (very crowded) industry in recent years, and that’s no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you In the remarks. Mailer Lite Pricing