Main Features Mailchimp Vs Constant Contact Vs Aweber Vs Icontact
Aweber provides you with all the Following key attributes:
the capacity to import / host an email database
a wide assortment of templates
a few marketing automation functionality
responsive email layouts
RSS / website to-email functionality
phone, email and live chat support
integrations with third party programs Mailchimp Vs Constant Contact Vs Aweber Vs Icontact
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email support and Live chat service is all available – this compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide live or email chat service.
Furthermore, there’s no hoops to Proceed through to contact service – related phone number and email details may be seen quite easily on the company’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a novice to email Advertising, then this sort of easy accessibility to good-quality service is a powerful argument in favour of using Aweber as your email marketing supplier.
In relation to The access to support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its Competitions, Aweber supply one of the biggest sets of e-newsletters templates available: there are more than 700 accessible.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t love all of The designs – some of them look slightly dated. I would consider them to be slightly better than the Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using a little bit of tweaking you should be able to find a proper one for the e-newsletters. There is, of course, always the option of coding your own also. Mailchimp Vs Constant Contact Vs Aweber Vs Icontact
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters which get sent out based on your schedule that you define. In Aweber, this can be known as’Blog broadcasts’, although technically you can take advantage of this feature with any material which has an RSS feed.
This operation is Particularly handy for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters containing their latest articles (or, indeed, a monthly digest of blog posts). Essentially, it means you can power your newsletters from your site – this can be a big time-saver.
It is worth noting that You can not use the standard Aweber template layouts for RSS-to-email functions – you have to pick from a set of templates that are specifically designed for this function.
On the other hand, there are quite A few of them to choose from – over most other e-marketing solutions I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something that works fine, but I believe there’s definitely some large room for improvement here.
One thing that you can’t use in Aweber templates which you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for example, your emails are very likely to appear more consistently and exhibit more reliably across email customers – however only using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it’d be great to find some of the templates freshened up a bit, and also the inclusion of some attractive web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your data, you are Given the option to add your readers to a certain pair of autoresponders, and label them. Not all competing products permit the addition of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you will Have to answer some questions about how you gathered the data you are importing. If your list is on the bigger side, you may also need to wait until it is reviewed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a feature Which is offered by email advertising options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally design a flowchart where mails are routed based on consumer actions: email opens, link clicks, site visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature which to some degree provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user actions — namely opens and clickthroughs — along with the application of tags to determine what needs to be routed to whom and when (see above).
However, I Think this functionality should go somewhat further really – tools like Getresponse and Mailchimp supply considerably more flexibility in regards to which kinds of user behaviour can trigger mailouts.
For example, at Getresponse, you can use triggers such as purchase, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is definitely playing a little bit of catch up with its competitors here. Mailchimp Vs Constant Contact Vs Aweber Vs Icontact
Autoresponders – a series of Follow up emails which are automatically triggered by time or user actions – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it is just’okay’.
On the plus side It’s very Straightforward To install follow up emails based on time period – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days afterwards and a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it is a breeze with Aweber.
On the other hand, triggering Autoresponders according to user activities and purchases is a little more complex than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can make ‘targets’ or unite automation rules with tagging to create autoresponders behave in very funky ways. . .but if you want to take advantage of autoresponders in actually advanced manners, you’re likely going to should appear at other products, particularly Getresponse, which supplies’advertising automation’ functionality that pops up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this day and age of smartphones and tablets, this definitely is a fantastic feature.
One minor Gripe I have however seeing the responsive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on phone’ button or comparable. The lack of the operation isn’t a dealbreaker by any means, but it does slow you down a little, particularly if you are sending a lot of campaigns every month.
Divide testing (also known as A/B testing) involves sending variations of your e-newsletters to some of your mailing list, monitoring the operation of every and every sending the’best’ variant to the rest of your list.
Many e-marketing tools handle This automatically for you: you produce a couple of distinct versions of your email (using either different content or theme headers), send them to a sample of your information, and your e-marketing solution will roll out the very best performing version automatically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you could make and test four variations of an email (making Awber’s split testing operation better than many leading rivals; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely unavailable in Aweber – I have been assured by their sales team that it is coming back during the upcoming few months, but if you think you are going to need this functionality desperately you could be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor crucial stats such as open Pace, clickthroughs and bounces, you can also look at a lot of additional Helpful analytics / information, such as
the Increase of lists over the years
an overview of sign up methods
where individuals are opening your email (i.e., geographical place )
the background of an individual’s activity – you can view past opens and clicks etc. at a per-subscriber degree
And more besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two products you Seem to have the ability to acquire more of an summary of information in one place, particularly when considering the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp current all the reporting information onto a single dashboard (that you can then use to drill down to specifics). Mailchimp Vs Constant Contact Vs Aweber Vs Icontact
A nice feature of Aweber is the Flexibility it provides you about how you want to handle the opt-in procedure.
You can choose to sign up your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is subscribed instantly after completing a form; double opt-in is if they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is fantastic to see Aweber being flexible in this regard – not all of competing solutions provide their customers with this choice.
Aweber Offers an adequate range of integrations with other solutions. You will find more than 400 integrations available which enable you to connect Aweber to various types of cloud-based software – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so forth.
Some of them involve committed widgets; others demand adding a snippet of code into a website; others demand a sync tool like Zapier.
It’s rare that Aweber will plug into other applications quite as easily as Mailchimp (which appears to be the default option’standard’ email marketing choice for a lot of programs ), but you also shouldn’t have too much difficulty getting Aweber to work with a wide selection of other SaaS (software as a service) programs.
Data in Aweber is Pretty simple. You can create sections not only based on the contents of any field in your database, but also on user activity also – emails opened, web pages visited, links clicked, products purchased and in the future. It is all very flexible and simple to use.
It’s a bit tricky however To work out how to reach the screen where you create the segments – you essentially have to go to some’handle subscribers’ section, search for some subscribers and then save the search as a section.
To be honest, some solutions (such As Getresponse) use a similar approach to segment creation – although others (such as Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Regrettably Aweber does not let You broadcast mails to multiple segments at once, however. This may cause problems for many users that have a need to’pick and mix’ sections in mailouts on a normal basis.
For instance, say you are a car dealer with a mailing list containing a field called’car version.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you want to send a message about it to those three segments in 1 go.
In an Perfect world you would only be Able to select the applicable segments and send the message to those 3 classes. With Aweber however – this is not possible. You’d have to either send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude certain segments from the broadcast; so ultimately it is a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much better manner.
Overall I’d say Aweber is a Strong email marketing instrument.
It is not the best product of its own Kind accessible, but it’s reasonably priced, simple to use and comprises most of the main features you’d expect from an email marketing alternative.
The main aspects of the product That would nudge me in Aweber’s direction are its ease-of-use and comprehensive support. The latter might be especially important for some potential users, particularly those starting out in e-marketing with no truckload of specialized skills (you probably won’t have stuck, but if you do, you can talk to an actual person being on an actual telephone line about your problem).
In Addition, It’s not overly Expensive compared to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so much, but in case you have not made your mind up on if this is the e-marketing solution for you, here is a brief breakdown of the important pros and cons of utilizing it: Mailchimp Vs Constant Contact Vs Aweber Vs Icontact
Disadvantages of using Aweber
Split testing is currently disabled.
There are cheaper options on the market that offer much more features in the marketing automation department – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are bad and they can not be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some essential competing products and based on Aweber’s Stevie awards for customer service, should be high.
It is reasonably priced – whilst not the cheapest product of its type on the market, it’s more affordable than several similar solutions.
It lets you choose whether to join people to your listing on a single or double opt-in basis.
It has good import functionality, with the option to import a broad assortment of file types and insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a good assortment of third party tools and apps.
It comes with an extremely large assortment of templates – over its key competitors.
Setting up easy time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting data is relatively easy and you may use both area contents and user action (email opens, links clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You will need to call Aweber for a quotation.
A 14% reduction can be obtained If you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Construction that prospective users might enjoy is that all of attributes are available on all programs – unlike some competing goods you don’t need to be on more expensive plans to unlock certain performance.
That said, The performance available on Aweber – as we’ll see below – isn’t always as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the same cost as Mailchimp
marginally more expensive than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s feature set is significantly more basic nonetheless ).
It is worth noting that the aforementioned Comparisons do not really apply to very small lists nonetheless – if you have a little email database, several of the competing products are greater worth.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it is going to cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which allow you to host the very same amounts of email addresses outlined above, but they restrict the number of e-newsletters that you can send them. For the sake of a comparison, I’ve referenced the costs for Campaign Monitor plans that permit unlimited broadcasts since these plans are similar in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber more economical, occasionally more expensive. But normally I’d say Aweber is priced roughly in the center of the e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only variable you need to base your choice on. . .the more important consideration to work out is what bang you get for your dollar.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of those Best ways to choose whether Aweber is to you naturally is to avail of its free trial. Mailchimp Vs Constant Contact Vs Aweber Vs Icontact