Primary Capabilities Mailchimp Vs Constant Contact Vs Aweber
Aweber provides you with all the Following key features:
the ability to import / host the email database
a wide assortment of templates
a few marketing automation performance
responsive email layouts
RSS / website to-email performance
phone, email and live chat support
integrations with third-party apps Mailchimp Vs Constant Contact Vs Aweber
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email service and Live chat support is all available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer email and/or live chat support.
Additionally, there’s no magic to Go through to get support – related phone number and email details can be viewed quite easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a newcomer to email Advertising, then this sort of easy accessibility to good-quality service is a strong argument in favour of using Aweber as your email marketing provider.
In terms of The availability of support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its Competitions, Aweber supply one of the largest sets of e-newsletters templates accessible: you will find over 700 available.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not love all of The layouts – some of them seem slightly dated. I’d consider them to be marginally better than the Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using just a bit of tweaking you should be able to obtain a proper one for the e-newsletters. There is, of course, always the choice of communicating your own also. Mailchimp Vs Constant Contact Vs Aweber
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters which get sent out according to a schedule that you define. Back in Aweber, this is known as’Blog broadcasts’, though technically you can use this attribute with any content that has an RSS feed.
This functionality is Particularly handy for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters containing their newest posts (or, indeed, a monthly digest of blog posts). Essentially, it means you can power your newsletters from the site – this is a big time-saver.
It’s worth noting however that You can’t use the normal Aweber template layouts for RSS-to-email purposes – you need to pick from a set of templates which are specifically designed for this purpose.
On the other hand, there are quite Some of them to choose from – more than most other e-marketing alternatives I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something that works fine, but I think there is definitely some massive room for improvement here.
1 thing that you can not use in Aweber templates which you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for example, your mails are very likely to seem more consistently and display more faithfully across email customers – however only using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it would be nice to find a few of the templates freshened up a little, and also the inclusion of some attractive web fonts.
Importing an existing database Into Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your data, you’re Given the option to add your subscribers to a particular set of autoresponders, and tag them. Not all competing products allow the addition of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you will Need to answer some questions regarding how you collected the data you are importing. If your listing is on the larger side, you can also need to wait until it is reviewed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a characteristic Which is offered by email marketing solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically look for a flowchart where mails are routed based on user actions: email opens, link clicks, website visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature that to a degree provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user actions — namely opens and clickthroughs — and the program of tags to determine what needs to be sent to whom and when (see above).
But I Think this functionality needs to go a bit further actually – tools such as Getresponse and Mailchimp provide considerably more flexibility when it comes to which kinds of user behavior can activate mailouts.
For instance, in Getresponse, you may use triggers like purchase, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is playing a bit of catch up with its rivals here. Mailchimp Vs Constant Contact Vs Aweber
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user actions – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s just’okay’.
On the other hand it is very Straightforward To install follow up emails based on time period – for example, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days afterwards and a’follow us on social websites’ email a week later is extremely straightforward. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders based on user actions and buys is a bit more complex than with key competitors Mailchimp and Getresponse.
Using Aweber, you can create ‘goals’ or unite automation principles with tagging to make autoresponders act in quite funky ways. . .but if you would like to take advantage of autoresponders in actually advanced manners, you’re likely going to should appear at other goods, particularly Getresponse, which supplies’advertising automation’ performance that pops up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this time of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have however seeing the reactive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or comparable. The absence of this operation isn’t a dealbreaker by any means, but it will slow you down a little, particularly if you are sending a great deal of campaigns every month.
Split testing (also known as A/B testing) entails sending variations of your e-newsletters to some of your mailing list, monitoring the performance of eachand every sending the’best’ version to the rest of your list.
Most e-marketing tools handle This automatically for you: you create a couple of distinct versions of your email (using either differing content or subject headers), send them to a sample of your information, and your e-marketing option will roll out the best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you were able to make and examine four variations of an email (making Awber’s split testing functionality better than most major competitors; Getresponse being a notable exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their own sales team that it’s coming back during the upcoming few months, but if you think you are likely to want this functionality desperately you might be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor key stats like open rate, clickthroughs and bounces, You May Also look in a lot of other Helpful analytics / information, such as
that the Increase of lists over time
an overview of sign up approaches
where people are opening your email (i.e., geographical location)
the history of an individual’s action – you can see past clicks and opens etc. at a per-subscriber level
And more besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two products you Appear to be able to acquire more of an summary of information in one spot, particularly when considering the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp present most of the reporting data on one dashboard (which you can then use to drill down to specifics). Mailchimp Vs Constant Contact Vs Aweber
A nice feature of Aweber is the Flexibility it provides you around how you need to deal with the opt-in procedure.
You can choose to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed instantly after finishing a form; dual opt-in is if they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this respect – not all competing options provide their clients with this choice.
Aweber Provides an adequate range of integrations with different solutions. You will find more than 400 integrations available which enable you to join Aweber to different kinds of cloud-based applications – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so forth.
A number of them involve committed widgets; others involve including a snippet of code into a site; others demand a sync tool such as Zapier.
It is rare that Aweber will plug into other applications quite as easily as Mailchimp (that appears to be the default’standard’ email advertising option for a lot of apps), but you also shouldn’t have too much trouble getting Aweber to work with a broad selection of other SaaS (software as a service) programs.
Data in Aweber is Fairly simple. You can create segments not only based on the contents of any field in your database, but also on user activity too – emails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and simple to use.
It’s a bit tricky however To work out how to get to the screen where you create the segments – you essentially have to visit a’handle subscribers’ section, search for some subscribers and save the search as a section.
To be honest, some options (such As Getresponse) use a similar approach to section creation – although others (such as Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Unfortunately Aweber does not let You broadcast mails to multiple sections at the same time, however. This may cause problems for some users who have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of instance, say you’re a car dealer having a mailing list comprising a field called’car version.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three segments in one go.
In an Perfect world you’d just be Able to select the applicable segments and send the message to all those 3 groups. With Aweber however – that is not possible. You’d need to either send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude certain segments from the broadcast; therefore ultimately it’s a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far better manner.
Overall I’d say Aweber is a Strong email marketing instrument.
It is not exactly the best product of its Kind available, but it is reasonably priced, simple to use and contains many of the main features you’d expect from an email marketing solution.
The main aspects of the Item That will nudge me Aweber’s direction are its own ease-of-use and thorough support. The latter might be especially critical for some potential users, particularly those starting out in e-marketing without a truckload of technical skills (you probably won’t get stuck, but if you do, you can talk to an actual human being on a real phone line about your problem).
In Addition, It’s not too Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so much, but in case you haven’t made your mind up on whether this is the e-marketing solution for you, here is a simple breakdown of the important pros and cons of using it: Mailchimp Vs Constant Contact Vs Aweber
Benefits of using Aweber
Split testing is presently disabled.
You can find cheaper options out there which offer much more features in the marketing automation department – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some key competing products and according to Aweber’s Stevie awards for client service, ought to be high.
It is reasonably priced – whilst not the cheapest product of its type out there, it is cheaper than many similar options.
It lets you select whether to join people to your listing on a single or double opt-in basis.
It’s good export functionality, with the choice to import a broad range of file types and insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a good assortment of third party applications and programs.
It includes an extremely large assortment of templates – over its key rivals.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are all responsive.
Reporting features are strong.
Segmenting information is relatively easy and you may use both area contents and user activity (email opens, hyperlinks clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You will need to call Aweber for a quote.
A 14% reduction can be obtained If you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Structure that prospective users might like is that all features are available on all plans – unlike any competing products you don’t have to be on more costly plans to unlock specific functionality.
Nevertheless, The functionality on Aweber – as we’ll see below – isn’t necessarily as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the exact same cost as Mailchimp
marginally more costly than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic however).
It is worth noting that the above Comparisons do not actually apply to very little lists however – if you’ve got a little email database, a number of these competing products are better worth.
By Way of Example, hosting a listing Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it will cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which permit you to host the same amounts of email addresses outlined above, but they limit the amount of e-newsletters which it is possible to send to them. For the interest of a comparison, I have referenced the prices for Campaign Monitor plans that permit unlimited broadcasts as these plans are comparable in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber cheaper, occasionally more expensive. But normally I’d say Aweber is priced about in the center of this e-marketing solution scale.
Obviously, pricing is not exactly the Only factor you should base your choice on. . .the more important thing to work out is exactly what bang you get for your buck.
So let us Look at some Aweber features.
Aweber Free Trial
One of the Best ways to choose whether Aweber is for you naturally is to avail of its free trial. Mailchimp Vs Constant Contact Vs Aweber