Main Capabilities Mailchimp Send Autoresponder Immediately
Aweber provides you with all the Following key attributes:
the ability to import / host the email database
a vast assortment of templates
a few marketing automation functionality
responsive email layouts
RSS / website to-email functionality
telephone, email and live chat service
integrations with third-party apps Mailchimp Send Autoresponder Immediately
Aweber’s service is one of The stand-out features of the product.
Phone assistance, email support and Live chat service is available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide email and/or live chat support.
Furthermore, there’s no hoops to Go through to contact support – related phone number and email details can be viewed very easily on the company’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive when you contact them.
If you are a newcomer to email Advertising, then this type of simple access to good-quality support is a strong argument in favour of using Aweber as your email marketing provider.
In relation to The availability of support, you can contact Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its Competitions, Aweber provide one of the largest collections of e-newsletters templates accessible: you will find over 700 accessible.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The layouts – some of them seem slightly dated. I would believe them to be slightly better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using a little bit of tweaking you should be able to find a proper one for your e-newsletters. There is, of course, always the choice of coding your own too. Mailchimp Send Autoresponder Immediately
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters that get sent out according to your schedule that you define. Back in Aweber, this is called’Blog broadcasts’, although technically you can take advantage of this feature with any material that has an RSS feed.
This functionality is Particularly useful for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters containing their latest articles (or, indeed, a monthly digest of blog posts). Essentially, it means you can power your newsletters from the site – this can be a big time-saver.
It is worth noting that You can not use the standard Aweber template designs for RSS-to-email functions – you have to pick from a set of templates that are made specifically for this purpose.
On the other hand, there are quite Some of these to choose from – more than most other e-marketing solutions I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something that works fine, but I think there is definitely some massive room for improvement here.
One thing that you can not use in Aweber templates which you can in some other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for example, your mails are likely to appear more consistently and exhibit more faithfully across email customers – however merely using web safe fonts can make templates look a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it’d be great to see a few of the templates freshened up a little, and also the inclusion of some appealing web fonts.
Importing an Current database To Aweber is a fairly straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your information, you are Given the option to add your readers to a particular pair of autoresponders, and tag them. Not all competing goods permit the inclusion of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you will Need to answer some questions regarding how you collected the information you’re importing. If your list is on the larger side, you may also have to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a feature Which is increasingly offered by email marketing options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically look for a flowchart where mails are sent based on user actions: email opens, connect clicks, website visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature that to a degree provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user activities — namely opens and clickthroughs — along with the application of tags to ascertain what should be routed to whom and when (see previously ).
But I Think this functionality needs to go a bit further really – tools such as Getresponse and Mailchimp provide considerably more flexibility in regards to which types of user behaviour can trigger mailouts.
By way of instance, in Getresponse, you can use triggers like purchase, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is definitely playing a bit of catch up with its rivals here. Mailchimp Send Autoresponder Immediately
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user actions – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s merely’alright’.
On the other hand it is very Straightforward To install follow up mails based on time period – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code two days later and a’follow us on social media’ email a week after is extremely straightforward. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders based on user actions and purchases is a bit more complicated than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘goals’ or combine automation rules with tagging to make autoresponders behave in quite funky ways. . .but if you would like to take advantage of autoresponders in really advanced ways, you’ll probably should look at other products, especially Getresponse, which provides’advertising automation’ performance that hooks up to a built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being seen on. In this time of tablets and smartphones, this definitely is a fantastic feature.
One minor Gripe I have however seeing the responsive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on phone’ button or comparable. The lack of the operation isn’t a dealbreaker by any means, but it does slow you down a bit, especially if you are sending a great deal of campaigns each month.
Divide testing (also called A/B testing) entails sending variants of your e-newsletters to some of your mailing list, tracking the performance of every and every sending the’best’ version to the remainder of your list.
Many e-marketing tools manage This automatically for you: you produce a few different versions of your email (using either different content or theme headers), send them to a sample of your information, and your e-marketing solution will roll out the best performing version automatically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you could create and test four variants of an email (making Awber’s split testing operation better than most major rivals; Getresponse being a notable exception).
For a few Reason split testing is presently completely unavailable in Aweber – I have been assured by their own sales team that it is coming back during the upcoming few months, but if you think you are likely to need this operation urgently you might be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor crucial stats such as open rate, clickthroughs and bounces, You May Also look at a lot of other useful analytics / advice, such as
that the Increase of lists over time
an overview of sign up approaches
where individuals are opening your own email (i.e., geographical place )
the background of an individual’s activity – you can view past clicks and opens etc. in a per-subscriber level
And much else besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two products you Seem to have the ability to acquire more of an summary of information in one spot, especially when looking at the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp current most of their reporting information onto one dashboard (that you can then use to drill down to particulars ). Mailchimp Send Autoresponder Immediately
A nice feature of Aweber is that the Flexibility it provides you about how you want to handle the opt-in procedure.
You can choose to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is subscribed instantly after finishing a form; double opt-in is if they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s good to see Aweber being flexible in this regard – not all competing options provide their customers with this choice.
Aweber Offers an adequate range of integrations with different options. You will find over 400 integrations available which allow you to connect Aweber to different types of cloud-based applications – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so on.
A number of them involve committed widgets; others involve adding a snippet of code into a site; others involve a sync tool such as Zapier.
It is rare that Aweber will plug into other applications quite as seamlessly as Mailchimp (which seems to be the default’standard’ email advertising option for a lot of apps), but you also shouldn’t have too much difficulty getting Aweber to operate with a wide range of other SaaS (software as a service) apps.
Segmenting information in Aweber is Fairly simple. You may produce sections not only depending on the contents of any field in your database, but also on consumer action also – mails opened, web pages visited, links clicked, products purchased and so on. It is all very flexible and simple to use.
It is a bit tricky however To figure out how to get to the screen where you make the segments – you basically have to go to a’manage subscribers’ section, search for a number of subscribers and save the search for a segment.
To be honest, some solutions (such As Getresponse) use a similar approach to section creation – although others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Regrettably Aweber does not let You broadcast emails to multiple segments at the same time, however. This may cause problems for many users that have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of example, say you are a car dealer having a mailing list containing a field called’car model.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to all those three sections in one go.
In an ideal world you would just be Able to select the applicable segments and deliver the message to those 3 groups. With Aweber however – this is not possible. You would have to send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude particular segments from the air; therefore ultimately it is a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much better way.
Overall I would say Aweber is a Strong email marketing tool.
It is not exactly the best product of its Kind available, but it’s reasonably priced, easy to use and contains many of the key features you’d expect from an email marketing alternative.
The main Facets of the product That will nudge me in Aweber’s direction are its own ease-of-use and thorough support. The latter might be especially important for some potential customers, especially those starting out in e-marketing with no truckload of technical abilities (you likely won’t get stuck, but if you do, you are able to talk to a real human being on an actual phone line about your issue ).
Additionally, it’s not too Expensive compared to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but if you haven’t made up your mind on whether this is actually the e-marketing alternative for you, here’s a brief breakdown of the important pros and cons of utilizing it: Mailchimp Send Autoresponder Immediately
Disadvantages of using Aweber
Split testing is presently disabled.
You can find cheaper options on the market which offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some key competing products and based on Aweber’s Stevie awards for client support, should be high.
It is reasonably priced – whilst not the cheapest product of its kind on the market, it’s more affordable than several similar options.
It lets you choose whether to subscribe people to your list on a single or double opt-in basis.
It’s good export functionality, together with the option to import a broad assortment of file types and also insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a fantastic assortment of third party tools and apps.
It comes with a very large assortment of templates – over its key competitors.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting features are powerful.
Segmenting information is relatively simple and you can use both area contents and user action (email opens, hyperlinks clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You’ll need to call Aweber for a quote.
A 14% reduction is available In case you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Construction that prospective users might like is that all of attributes are available on all plans – unlike any competing products you don’t have to be on more costly plans to unlock specific performance.
That said, The functionality available on Aweber – as we’ll see below – isn’t necessarily as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the exact same price as Mailchimp
slightly more costly than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the above Comparisons don’t actually apply to very little lists nonetheless – if you have a small email database, a number of these competing products are greater worth.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it is going to cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which permit you to host the same quantities of email addresses as outlined above, but they limit the number of e-newsletters that you can send to them. For the interest of a comparison, I have referenced the costs for Campaign Monitor programs that permit unlimited broadcasts as these programs are similar in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber cheaper, occasionally more expensive. But normally I would say Aweber is priced roughly in the center of the e-marketing solution scale.
Obviously, pricing is not the Only factor you should base your decision on. . .the more important thing to work out is what bang you get for your dollar.
So let us Look at some Aweber features.
Aweber Free Trial
One of those Best ways to choose whether Aweber is to you of course is to avail of its free trial. Mailchimp Send Autoresponder Immediately