Main Capabilities Mailchimp Reviews 2015
Aweber provides you with all the Following key features:
the capacity to import / server an email database
a vast range of templates
some marketing automation functionality
responsive email layouts
RSS / website to-email functionality
telephone, email and live chat service
integrations with third-party apps Mailchimp Reviews 2015
Aweber’s support is one of The stand-out features of the product.
Phone support, email support and Live chat service is available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide live or email chat service.
Additionally, there’s no hoops to Go through to get support – relevant phone number and email details can be viewed very easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a novice to email Advertising, then this sort of easy accessibility to good-quality support is a strong argument in favour of using Aweber as your email marketing provider.
In relation to The access to support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its Competitions, Aweber supply one of the largest sets of e-newsletters templates available: you will find more than 700 available.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The designs – some of them seem slightly dated. I would consider them to be slightly better compared to Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using just a little bit of tweaking you should be able to find a proper one for the e-newsletters. There’s, of course, always the option of coding your own also. Mailchimp Reviews 2015
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters which get sent out based on a schedule that you define. Back in Aweber, this is called’Blog broadcasts’, though you can use this attribute with any content which has an RSS feed.
This operation is Particularly useful for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters comprising their latest posts (or, really, a monthly digest of blog posts). In essence, it means you can power your newsletters from your website – this is a big time-saver.
It is worth noting however that You can not use the normal Aweber template designs for RSS-to-email functions – you need to choose from a set of templates that are specifically designed for this purpose.
On the plus side, there are quite A few of them to choose from – more than most other e-marketing solutions I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something which works ok, but I think there is definitely some massive space for improvement here.
One thing that you can’t use in Aweber templates that you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for instance, your mails are very likely to seem more consistently and display more faithfully across email clients – but merely using web safe fonts can make templates seem a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it would be nice to see a few of the templates freshened up a little, and the inclusion of some attractive web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your information, you’re Given the option to add your readers to a certain pair of autoresponders, and label them. Not all competing goods allow the addition of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you may Need to answer some questions regarding how you gathered the information you’re importing. If your list is on the bigger side, you can also need to wait until it is assessed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a feature Which is offered by email advertising solutions like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create complex user journeys with’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally design a flowchart where emails are sent based on user activities: email opens, connect clicks, site visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature which to some level provides this performance:’Aweber Campaigns.’ With this attribute, you can use certain user activities — specifically opens and clickthroughs — and the program of tags to ascertain what should be routed to whom and when (see previously ).
But I Think this operation needs to go a bit further really – tools such as Getresponse and Mailchimp provide much more flexibility in regards to which kinds of user behaviour can activate mailouts.
For instance, in Getresponse, you can use triggers such as buy, special page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is playing a little bit of catch up with its rivals here. Mailchimp Reviews 2015
Autoresponders – a Collection of Follow up emails that are automatically triggered by time or user actions – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s merely’okay’.
On the plus side It’s very easy To install follow up emails based on time interval – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days later and also a’follow us on social websites’ email a week later is extremely easy. This is a typical use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders based on user activities and buys is a bit more complex compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘targets’ or combine automation rules with tagging to create autoresponders act in quite funky ways. . .but if you would like to make use of autoresponders in really advanced ways, you’re likely going to need to look at other products, especially Getresponse, which provides’marketing automation’ performance that pops up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this time of smartphones and tablets, this can be a fantastic feature.
One minor Gripe I have yet seeing the reactive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on telephone’ button or similar. The absence of this functionality isn’t a dealbreaker by any means, but it will slow you down a bit, especially if you are sending a lot of campaigns every month.
Split testing (also known as A/B testing) entails sending variants of your e-newsletters to some of your mailing list, monitoring the performance of every and every sending the’best’ variant to the remainder of your list.
Many e-marketing tools handle This automatically for you: you produce a few distinct versions of your email (using either different content or subject headers), send them into a sample of your information, and your e-marketing solution will roll out the very best performing version automatically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until very recently, you were able to create and examine four variants of an email (making Awber’s split testing functionality better than most major rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their own sales staff that it is coming back during the next few months, but if you believe you are going to want this functionality desperately you might be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. Along with being able to monitor key stats such as open rate, clickthroughs and bounces, You May Also look at a lot of additional Helpful analytics / information, such as
the growth of lists over time
an overview of sign up approaches
where people are opening your email (i.e., geographical place )
the background of an individual’s action – you can see past clicks and opens etc. in a per-subscriber degree
And much else besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; however, I would assert that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two products you Seem to have the ability to get more of an overview of information in one spot, especially when looking at the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp current all the reporting information on a single dashboard (that you can then use to drill down to particulars ). Mailchimp Reviews 2015
A nice feature of Aweber is the Flexibility it provides you about how you need to handle the opt-in process.
You Can Opt to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is subscribed instantly after finishing a form; double opt-in is when they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is fantastic to see Aweber being flexible in this regard – not all competing options provide their customers with this selection.
Aweber Offers a decent range of integrations with different solutions. You will find over 400 integrations available which allow you to join Aweber to various kinds of cloud-based applications – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages like Instapage and so forth.
A number of these involve committed widgets; others demand adding a snippet of code into a website; others demand a sync tool such as Zapier.
It is rare that Aweber will plug to other applications quite as seamlessly as Mailchimp (that appears to be the default option’standard’ email marketing option for a lot of apps), but you also should not have too much trouble getting Aweber to work with a wide selection of other SaaS (software as a service) programs.
Segmenting information in Aweber is Pretty straightforward. You may produce sections not only based on the contents of any field in your database, but also on user action also – mails opened, web pages visited, links clicked, products bought and so on. It is all very flexible and simple to use.
It’s a little bit tricky however To work out how to get to the screen where you make the sections – you essentially have to visit a’manage subscribers’ section, search for a number of subscribers and then save the search as a section.
To be honest, some solutions (such As Getresponse) use a similar approach to segment creation – but others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple segments at once, however. This will cause problems for some users that have a need to’pick and mix’ sections in mailouts on a regular basis.
For instance, say you’re a dealership having a mailing list containing a field called’car model.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you want to send a message about it to all those three sections in one go.
In an Perfect world you would just be Able to select the applicable segments and send the message to those 3 classes. With Aweber though – this isn’t possible. You’d need to send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude certain segments from the broadcast; therefore ultimately it’s a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much better manner.
Overall I would say Aweber is a Solid email marketing tool.
It’s not exactly the best product of its own Kind accessible, but it is reasonably priced, simple to use and comprises most of the main features you’d expect from an email marketing solution.
The primary aspects of the product That will nudge me Aweber’s direction are its ease-of-use and thorough support. The latter may be especially important for some potential customers, especially those starting out in e-marketing without a truckload of specialized abilities (you probably won’t have stuck, but if you do, you can speak with a real person being on a real telephone line about your problem).
Additionally, it’s not overly Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you haven’t made up your mind on whether this is actually the e-marketing alternative for you, here’s a simple breakdown of the important advantages and disadvantages of utilizing it: Mailchimp Reviews 2015
Disadvantages of using Aweber
Divide testing is currently disabled.
You can find cheaper options on the market which offer considerably more features in the marketing automation department – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are bad and they can not be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple sections at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is true with some essential competing products and based on Aweber’s Stevie awards for client support, should be high.
It’s reasonably priced – whilst not the most expensive product of its type out there, it’s more affordable than several comparable solutions.
It enables you to choose whether to join people to your listing on a single or double opt-in basis.
It’s good import functionality, together with the option to import a broad assortment of file types and add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a good assortment of third party tools and apps.
It includes a very large range of templates – over its key rivals.
Setting up easy time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting attributes are strong.
Segmenting information is relatively simple and you can use both field contents and user action (email opens, links clicked etc.) to create your segments.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You’ll need to call Aweber to get a quotation.
A 14% reduction can be obtained If you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Construction that prospective users may enjoy is that all of attributes are available on all plans – unlike some competing goods you don’t have to be on more expensive plans to unlock certain functionality.
That said, The performance on Aweber – as we will see below – is not always as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the exact same price as Mailchimp
marginally more expensive than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons do not really apply to very small lists nonetheless – if you have a little email database, several of these competing products are greater worth.
By Way of Example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list containing 10,000 records, it will cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which permit you to host the same quantities of email addresses as outlined above, but they limit the number of e-newsletters that you can send them. For the interest of a comparison, I have referenced the prices for Campaign Monitor programs that allow unlimited broadcasts since these plans are similar in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber more economical, occasionally more expensive. But generally I would say Aweber is priced roughly in the middle of this e-marketing solution scale.
Of course, pricing is not the Only variable you should base your decision on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let’s Look at several Aweber features.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is for you naturally would be to avail of its free trial. Mailchimp Reviews 2015