Description of Getresponse Mailchimp
Getresponse is primarily an email Advertising app that allows you to: Mailchimp
Import and host a mailing list and capture data on it
create newsletters that can be delivered to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing solution.
Besides email advertising, it also supplies training hosting, landing pages, and some CRM (customer relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does this provide all the crucial stuff you’d expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it’s recently been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let’s drill down into the key qualities to learn.
Up until quite recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone support alongside live chat support, email support and various online tutorials / tools.
Regrettably, the telephone service has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be fair, most similar e-marketing platform suppliers only offer both of these channels – if telephone support is a deal-breaker for you you may wish to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
Concerning the caliber of Getresponse support, I have not had to use it quite often (a good thing) but when I have I have discovered it for a small mixed bag (less of a fantastic thing). A number of the live chat service I have received has been excellent, and I haven’t had to wait too long to chat with a broker; the email service .
Some of the feedback I’ve got from our readers will suggest that there do have to be improvements made in terms of the quality of service Getresponse offer. Much like a number of these types of businesses, I expect it often boils down to who you get daily. Mailchimp
Getresponse offers some very comprehensive analytics and reporting options. You get all the basics of track – open rate, click-through, unsubscribe Prices and so forth – but in addition to that there are some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the choice to identify individuals who did not engage with an e-newsletter that you sent and put them in a segment of subscribers that you may then email again using a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers take action on your emails, and period your future mailouts according to this info
’email ROI’: by incorporating some tracking code into your post-sales webpage on your site, you can discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail marketing.
Per-user information – you can click on one of your readers and see where they signed up from, where they’re found and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales tracking) but Getresponse’s reporting application is definitely one of most fully featured on the market (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied from the box look somewhat dated; they aren’t as attractive as those offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, designs and vision easily enough using the controls provided; and naturally there is nothing to prevent you designing your own HTML email template and minding the code for this.
Additionally, you will find a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, so it is generally pretty simple to find a good starting point to get a template and then edit it until you’re delighted with the design.
If you’re really not pleased with the templates offered by Getresponse, there’s also the option of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options aren’t so extensive (just 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely a few improvements which could be created in this area. Mailchimp
Autoresponders are e-newsletters which are sent to your subscribers at intervals depending on you personally — you can put them up so that immediately after somebody signs up to your mailing list, they receive a welcome message from the business; a week after they could get a discount deal for a number of your goods or services; 3 weeks after they could receive an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the example above, and also action-based messages may be triggered by user actions or advice, such as:
contributors to certain lists
changes connected tastes
completed trades / targets
changes in user information
Recently Getresponse launched a new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a certain link etc..
This type of functionality goes way beyond what’s traditionally been available from autoresponders, and allows you to make a user travel that may be customised to the nth degree.
To get a fast overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It is important to note, however, that these more advanced marketing automation features are only available on the pricier programs – the’Guru’ plan and upward. Mailchimp
Landing page Builder
Online advertising campaigns that use landing pages will usually create far more leads in the event, instead of simply directing individuals to a (cluttered!) Site, they tip users to appealing’squeeze pages’ containing clear info and a tidy, well-designed data capture type.
Getresponse provides something very useful in this respect that the majority of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create one landing page, which could only be displayed 1,000 times per month.
Additionally, and very importantly, you can’t utilize the landing page A/B testing performance on the cheapest Getresponse program (where the system indicates a sample of your customers different variations of your landing page, calculates conversion speeds, and finally rolls out the top performing landing page automatically).
If you are serious about landing pages – plus they’re unquestionably a helpful feature – then it’s definitely worth looking at among the costlier Getresponse plans.
You may buy the Landing Pages feature as an add-on to get an additional $15 per month, however very frustratingly, even though the add-on permits you to display an infinite amount of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the more expensive plans (which I suppose is exactly what Getresponse want you to do!) .
Getresponse was before its competitors for quite a while with its responsive email layout performance, which automatically corrects your e-newsletter’s template so that if an individual is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is far better than many similar goods as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’cellphone preview’ button to get a quick snapshot of what your email resembles on a smartphone (see image right).
Not just that but you can’flip’ the smartphone trailer around, so you can preview what your email looks like when the display is used in either portrait or landscape style. Mailchimp
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is the need to export information to CSV and straight back into your email marketing tool as a way to do mailouts (or the necessity to export data from the email marketing tool into your CRM to add leads to it).
So when I saw Getresponse lately introducing a new CRM feature into their plans I had been intrigued – this could potentially do away with all that info exporting and importing, and keep everything neatly in one area.
Initially I was not that impressed with the Getresponse CRM tool as you could only use it in order to perform rather basic jobs: you could create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their game a bit on this front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact into a pipeline phase.
An example of how you could use this operation is as follows:
You can add a contact to a particular stage on a sales pipeline based on the page of your site that they completed a form ;
you could then send them a automated email tailored to this pipeline period a few days later;
and dependent on the actions they took in regards to this email (clicking on a particular link ) you can automatically move them on another phase of the pipeline and invite invite them into a webinar.
It is very clever stuff, and that I can’t think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to look at committed — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all good news about the CRM front there are a few big things missing from Getresponse’s CRM feature set.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a list of the communication in the contact’s history. There is currently no method of doing this with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or clients.
And oddly, if you click on a contact in a bargain pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you have delivered to your leads are not displayed. To observe this, you have to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and then click on their details. But guess what? Doing so doesn’t exhibit their history.
Task management is non-existent too: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into your pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to add a deal directly to a pipeline and then input the contact information of your lead or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the stuff it could perform on the automation side is remarkable. I am optimistic that this feature becomes developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are usually used as a lead-generation tactic, the notion of getting your email database and your webinar tool under precisely the exact same roof is very appealing.
The pricing is also very aggressive too compared to based webinar solutions. By way of instance, among the primary webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with up to 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ plan allows you to host a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You can also purchase webinars functionality as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host bigger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key rivals, particularly once you believe you could connect it in with a built in CRM tool (more on that in a moment). Mailchimp
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is obviously an important point to check at when selecting an email marketing instrument.
Not all email marketing providers are that forthright about their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it in their site:
At GetResponse we are frequently asked about the quality of our deliverability speed. Because deliverability depends on a number of factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our customers collectively, nevertheless, we are pleased to say our general deliverability rate currently stands at 99%.
Obviously you’re going to have to take the organization’s term for this, but supposing it is true, it is a fantastic speed and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
Furthermore, Getresponse actually provides you the deliverability rate of every message on your email analytics – this is something I haven’t encountered on rival goods’ metrics. A thumbs up for it.
I do have to pull Getresponse up on something concerning deliverability nevertheless: to ensure a high deliverability rate, it is advisable to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I have not encountered any deliverability difficulties using the cheaper plans, competing goods don’t force you to invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’only opt-in’ or even a’double click’ process.
If you use use a single opt-in procedure, the individual signing up to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single opt-in process is that it makes it really easy for users to subscribe to a mailing list; it also generally increases conversion rate and therefore the number of readers on your list. A dual opt-in process is best for verifying that the people subscribing to your list are using real email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. ) are calculated according to a list comprising just email addresses).
Now, the fantastic news is that Getresponse allows you to make use of either opt-in approach – this is not the case with all competing products. So a thumbs up for Getresponse to be flexible about this.
You are probably thinking that this sounds pretty good — but to tell the truth, I think there’s a great deal of room for advancement with respect to Getresponse form templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Furthermore, no controls are offered by Getresponse to switch forms off or on on specific devices or pages of your website. In the light of Google’s brand new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and for popups I link my Getresponse into a growth-hacking instrument named Sumo (this allows me to change pop-ups off for mobile users, in addition to display forms exactly as I’d love to and on the webpages I want). Mailchimp
Overall, Getresponse is pretty straightforward to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain performance a bit tricky at times).
1 area I think that could be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of articles and move them around an e-newsletter, in practice it is fairly clunky to use and can cause accidental deletion of content, or positioning of it at the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will make for a helpful tool – it’s only that the execution of it could be somewhat better.
Also, as described above, the CRM tool might be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse provides is fully functional and the free trial is not contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is that it restricts the number of readers you can send to 1000. It would be useful if this could be increased a little, as it might help potential users try out the tool in more’real world’ scenarios.
There are three main types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of them, many additional kinds of strategy to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists exceed 100,000 email addresses: this starts at $1199, using accurate pricing based on requirements (if you are interested in the”Enterprise” plan, you will want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. Mailchimp
Distinctions of Every Plan
All the Getresponse plans cover the important fundamentals — key characteristics include:
The capacity to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ programs up
Landing pages – you can only avail of all landing pages that enable split testing and unlimited views if you’re on a’Pro’ plan or greater
Webinars – this functionality isn’t available whatsoever around the’Email’ plan and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially in case you’ve got a reasonably large number of email addresses on your own database.
By way of instance, in case you’ve got a mailing list containing between 9,000 and 10,000 documents that you want to send an unlimited number of emails each month to, you might discover that hosting it using Getresponse costs $65 per month.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the number of email addresses in your database but on the number of emails you send a month too. If you’re happy to limit the number of mails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still substantially higher than Getresponse’s.
The sole well-known service that I could think of that comes in considerably cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your listing, it may occasionally be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if less functional offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing providers — especially Mailchimp – provide free accounts for users that have a few documents (but these don’t offer the entire assortment of features that you get on a paid program ).
As stated earlier, if you’re prepared to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing section. But what about features? Mailchimp
Getresponse represents among the more cost-effective tactics to host and speak with an email database.
It is also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any rival product that delivers this’all round’ proposal, and it is what proceeds to convince us to use it for Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and less responsive than it should be. A lot of improvements could be made to the data capture forms also, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made to the support offering.
Overall though I speed Getresponse very highly – you get considerable bang for your dollar with this product.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you are happy to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some cases, substantially so) whilst supplying as much, if not more performance as them.
The reductions you receive when paying upfront for one or two decades of service are extremely generous – you’ll be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something that is not provided by any products that are similar.
Its own reporting and thorough split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing characters on its website and supplying deliverability statistics for individual e-newsletters you send.
It offers a very flexible approach to information segmentation – more elastic than many competing goods.
It permits you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It sends responsive emails and permits you to preview smartphone versions of your e-newsletters very readily.
It includes a helpful landing page founder – but bear in mind that you have to be on a more expensive plan to get the fully functional version of this.
You can try out all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The information capture forms supplied aren’t responsive and you can’t control when and in which they’re displayed on your website.
CRM functionality needs to be improved considerably before it could be considered a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates look slightly less slick than those provided by competing products.
The pricing arrangement is a bit confusing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial limits the amount of readers you can send messages into 1000.
The landing page addition doesn’t let you perform A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Mailchimp