Primary Features Mailchimp Contact Support
Aweber provides you with the Following key attributes:
the capacity to import / server an email database
a vast range of templates
a few marketing automation performance
responsive email designs
RSS / website to-email performance
telephone, email and live chat service
integrations with third party programs Mailchimp Contact Support
Aweber’s service is one of The stand-out features of the product.
Phone support, email support and Live chat support is all available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide email and/or live chat service.
Additionally, there’s no hoops to Proceed through to contact service – related phone number and email details can be viewed very easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive when you contact them.
If you are a novice to email Advertising, then this sort of simple access to good-quality support is a powerful argument in favour of using Aweber as your email marketing supplier.
In terms of The availability of support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its own Competitions, Aweber provide one of the largest sets of e-newsletters templates accessible: you will find more than 700 available.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The designs – some of them seem slightly dated. I’d consider them to be marginally better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using just a bit of tweaking you should be able to obtain a proper one for your e-newsletters. There’s, of course, always the option of coding your own also. Mailchimp Contact Support
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters that get sent out according to a schedule that you define. In Aweber, this can be called’Blog broadcasts’, though technically you can take advantage of this attribute with any content which has an RSS feed.
This operation is Particularly handy for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters containing their latest posts (or, really, a monthly digest of blog posts). In essence, it means you can force your newsletters from your site – this is a large time-saver.
It is worth noting however that You can not use the normal Aweber template layouts for RSS-to-email purposes – you have to choose from a set of templates that are made specifically for this purpose.
On the plus side, you will find quite Some of these to pick from – over most other e-marketing alternatives I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something which works ok, but I believe there is definitely some large space for improvement here.
One thing that you can’t use in Aweber templates that you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for example, your emails are very likely to appear more consistently and display more faithfully across email customers – however merely using web safe fonts may make templates seem a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it’d be great to find some of the templates freshened up a little, and also the inclusion of some attractive web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your information, you are Given the choice to add your readers to a certain set of autoresponders, and tag them. Not all competing products permit the addition of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you will Need to answer a few questions regarding how you collected the data you are importing. If your list is on the bigger side, you can also need to wait until it’s assessed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a feature Which is increasingly offered by email marketing solutions like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally design a flowchart where emails are routed based on user actions: email opens, connect clicks, site visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature which to a degree provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user actions — specifically opens and clickthroughs — and the application of tags to ascertain what should be sent to whom and when (see previously ).
However, I Think this functionality should go somewhat further actually – tools such as Getresponse and Mailchimp provide much more flexibility in regards to which kinds of user behavior can activate mailouts.
By way of example, in Getresponse, you can use triggers such as purchase, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is playing a bit of catch up with its competitors here. Mailchimp Contact Support
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user actions – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it is just’alright’.
On the plus side It’s very easy To set up follow up mails based on time interval – for example, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days afterwards and a’follow us on social websites’ email a week after is extremely straightforward. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders according to user actions and buys is a little more complicated compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘goals’ or unite automation principles with tagging to create autoresponders act in very funky ways. . .but if you would like to make use of autoresponders in really advanced manners, you’ll probably need to look at other products, especially Getresponse, which supplies’marketing automation’ performance that pops up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this time of tablets and smartphones, this definitely is a fantastic feature.
One minor Gripe I have yet regarding the responsive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on telephone’ button or similar. The absence of this functionality is not a dealbreaker by any means, but it does slow you down a bit, particularly if you are sending a great deal of campaigns every month.
Divide testing (also known as A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, tracking the performance of eachand every sending the’best’ version to the rest of your list.
Most e-marketing tools manage This automatically for you: you create a couple of distinct variations of your email (using either different content or subject headers), send them to a sample of your information, and your e-marketing solution will roll the very best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you were able to create and examine four variations of an email (making Awber’s split testing functionality better than many major competitors; Getresponse being a notable exception).
For some Reason split testing is presently completely inaccessible in Aweber – I have been assured by their sales team that it’s coming back over the upcoming few months, but if you think you’re going to need this operation desperately you could be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor crucial stats like open Pace, clickthroughs and bounces, you can also look at a lot of additional Helpful analytics / advice, including
the Increase of lists over time
an Summary of sign up approaches
where people are opening your own email (i.e., geographical place )
the history of an individual’s activity – you can see past clicks and opens etc. in a per-subscriber degree
And more besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; howeverI would assert that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two products you Seem to be able to acquire more of an overview of information in 1 place, especially when considering the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp present all the reporting information onto a single dashboard (which you can then use to drill down to specifics). Mailchimp Contact Support
A nice feature of Aweber is that the Flexibility it provides you around how you need to deal with the opt-in process.
You Can Opt to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is dispersed immediately after completing a form; double opt-in is when they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s good to see Aweber being flexible in this respect – not all competing options provide their clients with this choice.
Aweber Offers a decent range of integrations with different solutions. You will find over 400 integrations available which allow you to connect Aweber to different types of cloud-based applications – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so on.
A number of these involve dedicated widgets; others involve including a snippet of code into a site; others involve a sync tool such as Zapier.
It’s uncommon that Aweber will plug to other applications quite as seamlessly as Mailchimp (which appears to be the default option’standard’ email advertising choice for a great deal of programs ), but you shouldn’t have too much difficulty getting Aweber to work with a broad selection of other SaaS (software as a service) apps.
Data in Aweber is Pretty straightforward. You can create segments not only based on the contents of any field in your database, but also on consumer action also – emails opened, web pages visited, links clicked, products purchased and in the future. It is all very flexible and easy to use.
It’s a bit tricky however To figure out how to get to the screen where you make the segments – you essentially have to visit a’handle subscribers’ section, search for some subscribers and save the search as a segment.
To be honest, some options (such As Getresponse) use a similar strategy to segment creation – but others (like Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Unfortunately Aweber does not let You broadcast mails to multiple sections at once, however. This will cause problems for many users who have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of example, say you’re a car dealer with a mailing list comprising a field called’car version.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you also want to send a message about it to all those three sections in 1 go.
In an Perfect world you’d only be Able to choose the applicable segments and send the message to those three groups. With Aweber however – this is not possible. You would have to send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude certain segments from the air; therefore ultimately it is a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far greater way.
Overall I’d say Aweber is a Strong email marketing instrument.
It’s not exactly the best product of its own Kind available, but it’s reasonably priced, simple to use and comprises many of the main features you’d expect from an email marketing alternative.
The main aspects of the product That will nudge me in Aweber’s direction are its ease-of-use and comprehensive support. The latter might be especially important for some potential users, particularly those starting out in e-marketing with no truckload of specialized abilities (you likely won’t get stuck, but if you do, you are able to speak with a real human being on an actual telephone line about your issue ).
In Addition, It’s not too Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you have found this Aweber review Helpful so far, but in case you have not made your mind up on whether this is the e-marketing alternative for you, here’s a simple breakdown of the key advantages and disadvantages of using it: Mailchimp Contact Support
Benefits of using Aweber
Divide testing is currently disabled.
You can find cheaper options on the market which offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude a number of sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some essential competing goods and based on Aweber’s Stevie awards for customer support, ought to be high.
It is reasonably priced – although not the cheapest product of its kind on the market, it’s cheaper than many comparable options.
It enables you to choose whether to join people to your listing on a single or double click basis.
It has good import performance, with the option to import a broad assortment of file types and insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a fantastic range of third party applications and apps.
It comes with an extremely large assortment of templates – more than its key competitors.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting attributes are strong.
Segmenting information is relatively easy and you can use both field contents and consumer action (email opens, hyperlinks clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You will have to call Aweber for a quotation.
A 14% discount is available In case you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Structure that prospective users may enjoy is that all features are available on all plans – unlike any competing goods you do not have to be on more costly plans to unlock certain performance.
That said, The functionality available on Aweber – as we will see below – isn’t necessarily as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the exact same cost as Mailchimp
slightly more costly than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons don’t really apply to very little lists nonetheless – if you have a little email database, several of the competing goods are greater worth.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list containing 10,000 records, it is going to cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which allow you to host the same amounts of email addresses as outlined above, but they limit the amount of e-newsletters which you can send them. For the sake of a fair comparison, I have referenced the costs for Campaign Monitor programs that permit unlimited broadcasts as these programs are similar in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber cheaper, occasionally more expensive. But generally I would say Aweber is priced roughly in the center of this e-marketing solution scale.
Of course, pricing is not the Only factor you need to base your choice on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is to you of course would be to avail of its free trial. Mailchimp Contact Support