Primary Features Mailchimp Competitors
Aweber provides you with the Following key attributes:
the ability to import / server the email database
a vast assortment of templates
a few marketing automation functionality
responsive email layouts
RSS / blog to-email functionality
telephone, email and live chat support
integrations with third party apps Mailchimp Competitors
Aweber’s service is one of The stand-out features of the product.
Phone support, email service and Live chat support is all available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide email and/or live chat support.
Furthermore, there’s no hoops to Go through to get support – relevant phone number and email details can be viewed very easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive when you contact them.
If you are a newcomer to email Marketing, then this sort of easy access to good-quality service is a powerful argument in favour of using Aweber as your email marketing provider.
In terms of The access to support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its own Competitions, Aweber provide one of the largest sets of e-newsletters templates accessible: you will find more than 700 accessible.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not adore all of The layouts – some of them seem slightly dated. I would believe them to be marginally better than the Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that with a little bit of tweaking you should be able to find a proper one for the e-newsletters. There’s, of course, always the choice of communicating your own too. Mailchimp Competitors
Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters that get sent out according to your schedule that you define. In Aweber, this is known as’Blog broadcasts’, although technically you can take advantage of this feature with any content that has an RSS feed.
This functionality is Particularly handy for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters containing their newest posts (or, indeed, a monthly digest of blog posts). In essence, it means you can power your newsletters from your website – this is a big time-saver.
It is worth noting that You can’t use the standard Aweber template layouts for RSS-to-email purposes – you have to pick from a set of templates which are specifically designed for this purpose.
On the other hand, you will find quite A few of them to pick from – more than most other e-marketing alternatives I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to have the ability to find something that works fine, but I believe there’s definitely some large room for improvement here.
One thing that you can not use in Aweber templates which you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You are limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for instance, your mails are likely to appear more consistently and exhibit more faithfully across email clients – however only using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it’d be nice to see a few of the templates freshened up a little, and also the addition of some attractive web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your information, you’re Given the choice to add your readers to a particular pair of autoresponders, and label them. Not all competing products allow the addition of imported data into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you may Have to answer some questions regarding how you collected the data you are importing. If your listing is on the bigger side, you may also need to wait until it is assessed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a feature Which is offered by email marketing solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally look for a flowchart where mails are sent based on user activities: email opens, connect clicks, website visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature that to a degree provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user activities — specifically opens and clickthroughs — along with the program of tags to ascertain what needs to be routed to whom and when (see previously ).
But I Think this functionality needs to go a bit further actually – tools such as Getresponse and Mailchimp supply considerably more flexibility in regards to which types of user behaviour can trigger mailouts.
For instance, in Getresponse, you may use triggers such as buy, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is definitely playing a bit of catch up with its rivals here. Mailchimp Competitors
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user activities – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s just’alright’.
On the other hand it is very easy To install follow up emails based on time period – for example, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days afterwards and also a’follow us on social media’ email a week after is extremely easy. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders based on user actions and buys is a bit more complex compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘goals’ or combine automation principles with tagging to make autoresponders act in quite funky ways. . .but if you want to take advantage of autoresponders in actually advanced ways, you’ll probably need to look at other products, especially Getresponse, which provides’advertising automation’ performance that pops up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this day and age of tablets and smartphones, this definitely is a fantastic feature.
1 minor Gripe I have yet regarding the reactive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or comparable. The lack of the functionality is not a dealbreaker by any means, but it does slow you down a little, especially if you are sending a great deal of campaigns every month.
Divide testing (also called A/B testing) involves sending variants of your e-newsletters to some of your mailing list, tracking the performance of each, and sending the’best’ variant to the rest of your list.
Most e-marketing tools manage This automatically for you: you produce a few different versions of your email (using either different content or theme headers), send them to a sample of your information, and your e-marketing solution will roll out the best performing version automatically to the rest of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you could make and examine four variations of an email (making Awber’s split testing functionality better than most leading competitors; Getresponse being a notable exception).
For some Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their own sales staff that it’s coming back during the next few months, but if you believe you are likely to want this operation desperately you might be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor key stats such as open rate, clickthroughs and bounces, You May Also look at a lot of additional useful analytics / information, including
the Increase of lists over time
an Summary of sign up approaches
where individuals are opening your own email (i.e., geographical location)
the background of an individual’s activity – you can see past clicks and opens etc. in a per-subscriber level
And more besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; howeverI would assert that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two products you Appear to have the ability to acquire more of an summary of information in 1 spot, especially when looking at the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp current most of the reporting information onto a single dashboard (that you can then use to drill down to specifics). Mailchimp Competitors
A nice feature of Aweber is that the Flexibility it gives you around how you want to handle the opt-in process.
You Can Opt to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is dispersed instantly after completing a form; double opt-in is when they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s fantastic to see Aweber being flexible in this respect – not all of competing options provide their customers with this choice.
Aweber Offers an adequate range of integrations with other solutions. There are more than 400 integrations available which enable you to connect Aweber to various kinds of cloud-based applications – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so forth.
A number of them involve dedicated widgets; others demand adding a snippet of code into a website; others demand a sync tool like Zapier.
It’s uncommon that Aweber will plug into other applications quite as easily as Mailchimp (that appears to be the default’standard’ email advertising choice for a lot of programs ), but you also shouldn’t have too much difficulty getting Aweber to operate with a broad selection of other SaaS (software as a service) programs.
Information in Aweber is Pretty straightforward. You can create segments not only depending on the contents of any field in your database, but also on consumer activity also – emails opened, web pages visited, links clicked, products purchased and so on. It is all very flexible and simple to use.
It is a bit tricky however To work out how to get to the screen where you make the sections – you basically have to visit some’handle subscribers’ section, search for some subscribers and then save the search as a segment.
To be fair, some options (such As Getresponse) use a similar strategy to segment creation – but others (like Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Unfortunately Aweber does not let You broadcast emails to multiple segments at the same time, however. This may cause problems for many users that have a need to’pick and mix’ sections in mailouts on a regular basis.
For instance, say you’re a car dealer with a mailing list comprising a field called’car version.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly pertinent to Polo, Golf and Passat owners, and you want to send a message about it to those three segments in one go.
In an ideal world you’d only be Able to select the applicable segments and send the message to those three classes. With Aweber however – this is not possible. You’d have to either send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude certain segments from the air; therefore finally it’s a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far better way.
Overall I would say Aweber is a Strong email marketing tool.
It’s not exactly the best product of its Kind accessible, but it is reasonably priced, simple to use and contains most of the main features you’d expect from an email marketing solution.
The primary aspects of the Item That will nudge me in Aweber’s direction are its own ease-of-use and thorough support. The latter might be especially important for some potential users, especially those starting out in e-marketing without a truckload of technical skills (you likely won’t have stuck, but if you do, you are able to speak with a real person being on an actual phone line about your problem).
In Addition, It’s not overly Expensive compared to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you haven’t made your mind up on if this is actually the e-marketing solution for you, here is a simple breakdown of the key advantages and disadvantages of utilizing it: Mailchimp Competitors
Disadvantages of using Aweber
Divide testing is presently disabled.
You can find cheaper options out there that offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude a number of segments at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some essential competing products and according to Aweber’s Stevie awards for client support, ought to be high.
It’s reasonably priced – although not the cheapest product of its type out there, it is more affordable than several comparable solutions.
It lets you select whether to join people to your listing on a single or double click basis.
It’s good export functionality, with the option to import a broad range of file types and insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a fantastic assortment of third party applications and programs.
It includes an extremely large assortment of templates – over its key rivals.
Setting up simple time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting attributes are strong.
Segmenting data is relatively easy and you may use both area contents and consumer action (email opens, hyperlinks clicked etc.) to make your sections.
You can get a free trial of Aweber here.
There are 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You’ll have to call Aweber for a quote.
A 14% discount is available If you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Construction that potential users might enjoy is that all of attributes are available on all plans – unlike some competing goods you don’t need to be on more expensive plans to unlock specific performance.
That said, The performance on Aweber – as we’ll see below – isn’t necessarily as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the same price as Mailchimp
slightly more expensive than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic however).
It’s worth noting that the aforementioned Comparisons don’t really apply to very small lists nonetheless – if you’ve got a small email database, a number of these competing products are better value.
For example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list comprising 10,000 records, it is going to cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which allow you to host the same quantities of email addresses as outlined previously, but they restrict the number of e-newsletters which it is possible to send to them. For the sake of a comparison, I’ve referenced the costs for Campaign Monitor programs that allow unlimited broadcasts as these programs are similar in terms of send volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber cheaper, occasionally more expensive. But normally I would say Aweber is priced about in the middle of this e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only factor you should base your choice on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is to you of course is to avail of its free trial. Mailchimp Competitors