Primary Capabilities Mailchimp Compare
Aweber provides you with the Following key features:
the capacity to import / host the email database
a vast assortment of templates
some marketing automation performance
responsive email designs
RSS / blog to-email functionality
phone, email and live chat support
integrations with third-party programs Mailchimp Compare
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email service and Live chat support is all available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer email and/or live chat service.
Furthermore, there’s no magic to Go through to contact support – relevant phone number and email details may be seen quite easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive when you contact them.
If you are a newcomer to email Marketing, then this type of simple accessibility to good-quality support is a powerful argument in favour of using Aweber as your e mail marketing provider.
In relation to The access to support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its own Competitors, Aweber supply one of the biggest collections of e-newsletters templates accessible: there are more than 700 available.
To provide a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The designs – some of them seem slightly dated. I would consider them to be marginally better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with a little bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There’s, of course, always the option of coding your own too. Mailchimp Compare
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters that get sent out based on your schedule that you specify. Back in Aweber, this can be known as’Blog broadcasts’, though you can take advantage of this feature with any content which has an RSS feed.
This functionality is Particularly handy for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters containing their newest posts (or, indeed, a monthly digest of blog posts). Essentially, it means you can power your newsletters from your site – this is a big time-saver.
It’s worth noting however that You can not use the standard Aweber template layouts for RSS-to-email functions – you need to pick from a set of templates that are specifically designed for this purpose.
On the plus side, there are quite Some of them to choose from – more than most other e-marketing alternatives I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something which works ok, but I believe there is definitely some massive room for improvement here.
One thing that you can’t use in Aweber templates that you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You are limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for instance, your mails are very likely to appear more consistently and exhibit more faithfully across email customers – however only using web safe fonts may make templates look a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it’d be great to find a few of the templates freshened up a bit, and the addition of some attractive web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your information, you are Given the choice to add your readers to a certain set of autoresponders, and tag them. Not all competing products allow the inclusion of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you may Need to answer some questions about how you gathered the data you’re importing. If your listing is on the larger side, you can also need to wait until it is assessed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a feature Which is increasingly offered by email advertising solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally look for a flowchart where emails are routed based on consumer actions: email opens, connect clicks, site visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature which to a level provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user activities — namely opens and clickthroughs — and the application of tags to ascertain what needs to be sent to whom and when (see above).
However, I Think this functionality should go a bit further really – tools like Getresponse and Mailchimp supply much more flexibility when it comes to which types of user behavior can trigger mailouts.
For example, at Getresponse, you may use triggers like buy, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is definitely playing a bit of catch up with its competitors here. Mailchimp Compare
Autoresponders – a series of Follow up emails which are automatically triggered by time or user actions – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is just’alright’.
On the plus side it is very easy To install follow up mails based on time period – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days afterwards and a’follow us on social websites’ email a week later is extremely straightforward. This is a typical use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders according to user actions and purchases is a bit more complicated compared to key competitors Mailchimp and Getresponse.
Using Aweber, you are able to create ‘goals’ or unite automation principles with tagging to create autoresponders act in very funky ways. . .but if you want to take advantage of autoresponders in really advanced ways, you’re likely going to need to appear at other products, especially Getresponse, which provides’advertising automation’ functionality that hooks up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this day and age of smartphones and tablets, this can be a good feature.
1 minor Gripe I have however seeing the reactive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on telephone’ button or comparable. The lack of the operation isn’t a dealbreaker by any means, but it will slow you down a little, especially if you’re sending a lot of campaigns every month.
Divide testing (also known as A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of every , and sending the’best’ version to the remainder of your list.
Most e-marketing tools manage This automatically for you: you create a couple of distinct versions of your email (using either different content or subject headers), send them to a sample of your data, along with your e-marketing option will roll out the best performing version automatically to the rest of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you were able to create and test four variants of an email (making Awber’s split testing functionality better than most major competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I have been assured by their sales staff that it’s coming back over the next few months, but if you think you’re likely to want this functionality urgently you might be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor crucial stats such as open Pace, clickthroughs and bounces, You May Also look at a lot of other Helpful analytics / advice, such as
the growth of lists over the years
an overview of sign up approaches
where people are opening your email (i.e., geographical location)
the history of an individual’s action – you can view past opens and clicks etc. in a per-subscriber level
And much else besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two products you Appear to be able to acquire more of an overview of information in 1 place, particularly when looking at the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp present all the reporting data onto one dashboard (that you can then use to drill down to particulars ). Mailchimp Compare
A Great feature of Aweber is the Flexibility it gives you about how you need to deal with the opt-in procedure.
You can choose to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is dispersed instantly after completing a form; dual opt-in is when they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is good to see Aweber being flexible in this respect – not all of competing options provide their clients with this selection.
Aweber Offers a decent selection of integrations with different options. There are over 400 integrations available which enable you to connect Aweber to different kinds of cloud-based applications – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so on.
A number of these involve dedicated widgets; others involve adding a snippet of code into a site; others demand a sync tool like Zapier.
It’s uncommon that Aweber will plug to other software quite as seamlessly as Mailchimp (which appears to be the default option’standard’ email advertising option for a great deal of apps), but you also should not have too much difficulty getting Aweber to work with a wide selection of other SaaS (software as a service) programs.
Information in Aweber is Pretty simple. You can create sections not only depending on the contents of any field in your database, but also on consumer action also – mails opened, web pages visited, links clicked, products bought and so on. It is all very flexible and simple to use.
It is a little bit tricky however To work out how to get to the screen where you make the sections – you essentially have to visit some’handle subscribers’ section, search for a number of subscribers and save the search as a segment.
To be fair, some options (such As Getresponse) use a similar strategy to segment creation – but others (like Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Regrettably Aweber does not let You broadcast emails to multiple sections at once, however. This will cause problems for some users that have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of example, say you’re a car dealer having a mailing list comprising a field known as’car model.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you want to send a message about it to those three sections in 1 go.
In an ideal world you’d only be Able to choose the applicable segments and deliver the message to those 3 classes. With Aweber however – that is not possible. You’d need to send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude particular segments from the air; therefore ultimately it is a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far greater manner.
Overall I’d say Aweber is a Strong email marketing tool.
It’s not the best product of its Kind accessible, but it is reasonably priced, simple to use and comprises many of the key features you’d expect from an email marketing alternative.
The primary aspects of the product That will nudge me Aweber’s direction are its own ease-of-use and thorough support. The latter may be especially important for some potential customers, particularly those starting out in e-marketing with no truckload of specialized skills (you likely won’t have stuck, but if you do, you can talk to a real human being on a real telephone line about your problem).
In Addition, It’s not overly Expensive compared to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so much, but in case you have not made your mind up on whether this is actually the e-marketing alternative for you, here is a brief breakdown of the key advantages and disadvantages of utilizing it: Mailchimp Compare
Benefits of using Aweber
Split testing is currently disabled.
There are cheaper options out there which offer much more features in the marketing automation department – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of segments at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some essential competing products and according to Aweber’s Stevie awards for client support, ought to be high.
It’s reasonably priced – although not the cheapest product of its kind on the market, it is cheaper than many similar solutions.
It enables you to choose whether to subscribe people to your list on a single or double opt-in basis.
It has good export functionality, with the choice to import a broad range of file types and also add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a fantastic range of third party applications and programs.
It includes a very large range of templates – over its key competitors.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting features are strong.
Segmenting data is relatively easy and you may use both field contents and consumer action (email opens, hyperlinks clicked etc.) to create your segments.
You can get a free trial of Aweber here.
There are 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You’ll have to call Aweber to get a quotation.
A 14% reduction can be obtained If you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Construction that potential users may enjoy is that all attributes are available on all plans – unlike any competing products you don’t have to be on more costly plans to unlock specific functionality.
Nevertheless, The performance available on Aweber – as we’ll see below – isn’t always as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the same price as Mailchimp
marginally more costly than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s feature set is significantly more basic nonetheless ).
It’s worth noting that the above Comparisons do not really apply to very little lists nonetheless – if you’ve got a small email database, a number of these competing products are better value.
By Way of Example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it is going to cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which permit you to host the same amounts of email addresses outlined previously, but they limit the number of e-newsletters that you can send them. For the sake of a fair comparison, I have referenced the costs for Campaign Monitor programs that permit unlimited broadcasts since these programs are similar in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber cheaper, occasionally more expensive. But generally I’d say Aweber is priced about in the center of the e-marketing solution scale.
Of course, pricing is not the Only variable you should base your choice on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let us Look at several Aweber features.
Aweber Free Trial
One of the Best ways to decide whether Aweber is to you of course would be to avail of its free trial. Mailchimp Compare