Primary Capabilities Mailchimp Autoresponder Triggers
Aweber provides you with the Following key attributes:
the capacity to import / server an email database
a wide assortment of templates
some marketing automation functionality
responsive email layouts
RSS / blog to-email performance
phone, email and live chat service
integrations with third party apps Mailchimp Autoresponder Triggers
Aweber’s support is one of The stand-out features of the product.
Phone support, email support and Live chat service is all available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide live or email chat service.
Additionally, there’s no hoops to Proceed through to get support – relevant phone number and email details may be seen very easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a novice to email Marketing, then this sort of simple access to good-quality support is a powerful argument in favour of using Aweber as your email marketing supplier.
In relation to The access to support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its own Competitions, Aweber supply one of the largest collections of e-newsletters templates available: you will find more than 700 accessible.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The designs – some of them seem slightly dated. I’d believe them to be slightly better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that using a bit of tweaking you should be able to find a suitable one for your e-newsletters. There is, of course, always the option of communicating your own too. Mailchimp Autoresponder Triggers
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters which get sent out based on a schedule that you specify. Back in Aweber, this is known as’Blog broadcasts’, although you can use this feature with any content that has an RSS feed.
This functionality is Particularly handy for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters comprising their latest posts (or, really, a monthly digest of blog posts). In essence, it means that you can power your newsletters from your site – this is a big time-saver.
It’s worth noting however that You can not use the normal Aweber template layouts for RSS-to-email functions – you need to pick from a set of templates which are specifically designed for this function.
On the other hand, there are quite A few of these to choose from – over most other e-marketing solutions I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something that works ok, but I think there’s definitely some massive space for improvement here.
1 thing that you can not use in Aweber templates that you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for example, your emails are very likely to appear more consistently and exhibit more faithfully across email clients – however merely using web safe fonts can make templates look a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it’d be great to find some of the templates freshened up a little, and the inclusion of some appealing web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your information, you’re Given the option to add your readers to a certain pair of autoresponders, and tag them. Not all competing products allow the inclusion of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you may Need to answer a few questions regarding how you gathered the information you’re importing. If your list is on the larger side, you can also need to wait until it’s assessed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a feature Which is increasingly offered by email advertising solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically design a flowchart where emails are sent based on user activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature that to a degree provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user actions — namely opens and clickthroughs — and the application of tags to determine what needs to be sent to whom and when (see above).
However, I Think this functionality should go a bit further really – tools like Getresponse and Mailchimp provide much more flexibility in regards to which types of user behaviour can activate mailouts.
By way of example, at Getresponse, you can use triggers like buy, special page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is playing a bit of catch up with its rivals here. Mailchimp Autoresponder Triggers
Autoresponders – a series of Follow up emails which are automatically triggered by time or user activities – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is merely’alright’.
On the other hand it is very easy To set up follow up mails based on time period – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days afterwards and a’follow us on social media’ email a week after is extremely easy. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders according to user activities and buys is a bit more complex than with key competitors Mailchimp and Getresponse.
Using Aweber, you can create ‘goals’ or combine automation rules with tagging to make autoresponders act in quite funky ways. . .but if you would like to take advantage of autoresponders in really advanced ways, you’re likely going to should look at other products, especially Getresponse, which provides’advertising automation’ functionality that hooks up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this day and age of tablets and smartphones, this definitely is a fantastic feature.
1 minor Gripe I have yet regarding the responsive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on telephone’ button or comparable. The absence of the functionality is not a dealbreaker by any means, but it will slow you down a little, particularly if you are sending a lot of campaigns each month.
Split testing (also called A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, monitoring the performance of every , and sending the’best’ version to the remainder of your list.
Many e-marketing tools handle This automatically for you: you produce a couple of distinct variations of your email (using either different content or theme headers), send them to a sample of your information, along with your e-marketing option will roll the best performing version mechanically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you could make and examine four variations of an email (making Awber’s split testing operation better than many major competitors; Getresponse being a notable exception).
For a few Reason split testing is currently completely unavailable in Aweber – I have been assured by their own sales staff that it’s coming back during the upcoming few months, but if you think you’re likely to want this operation urgently you might be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. Along with being able to monitor crucial stats like open rate, clickthroughs and bounces, You May Also look at a lot of other useful analytics / information, such as
that the Increase of lists over the years
an Summary of sign up methods
where individuals are opening your email (i.e., geographical location)
the background of an individual’s action – you can view past clicks and opens etc. at a per-subscriber degree
And much else besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or even Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both offer better reporting ports.
With the latter two goods you Appear to have the ability to acquire more of an summary of information in 1 spot, especially when looking at the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp current all the reporting data on a single dashboard (which you can then use to drill down to particulars ). Mailchimp Autoresponder Triggers
A Great feature of Aweber is the Flexibility it gives you about how you want to deal with the opt-in process.
You Can Opt to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed immediately after completing a form; dual opt-in is when they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is good to see Aweber being flexible in this respect – not all of competing solutions provide their clients with this choice.
Aweber Offers an adequate selection of integrations with different options. You will find more than 400 integrations available which enable you to join Aweber to different kinds of cloud-based software – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so on.
Some of these involve committed widgets; others involve adding a snippet of code into a website; others demand a sync tool such as Zapier.
It’s rare that Aweber will plug to other applications quite as seamlessly as Mailchimp (which seems to be the default option’standard’ email marketing option for a great deal of apps), but you shouldn’t have too much difficulty getting Aweber to operate with a broad selection of other SaaS (software as a service) programs.
Information in Aweber is Fairly simple. You may produce segments not only based on the contents of any field in your database, but also on user action also – mails opened, web pages visited, links clicked, products bought and so on. It’s all very flexible and simple to use.
It is a bit tricky however To work out how to reach the screen where you create the sections – you basically have to visit some’handle subscribers’ section, search for some readers and save the search for a section.
To be fair, some options (such As Getresponse) use a similar strategy to section creation – although others (like Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Unfortunately Aweber does not let You broadcast mails to multiple sections at once, however. This may cause problems for many users who have a need to’pick and mix’ segments in mailouts on a regular basis.
For example, say you’re a car dealer with a mailing list containing a field known as’car version.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly pertinent to Polo, Golf and Passat owners, and you want to send a message about it to those three segments in one go.
In an Perfect world you would only be Able to select the applicable segments and send the message to those three classes. With Aweber though – this isn’t possible. You would have to either send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude particular segments from the broadcast; therefore ultimately it’s a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much better manner.
Overall I would say Aweber is a Solid email marketing tool.
It is not the best product of its own Kind accessible, but it’s reasonably priced, easy to use and comprises most of the main features you’d expect from an email marketing solution.
The primary Facets of the Item That will nudge me in Aweber’s direction are its own ease-of-use and comprehensive support. The latter might be especially critical for some potential users, particularly those starting out in e-marketing with no truckload of specialized skills (you likely won’t have stuck, but if you do, you are able to speak with a real person being on a real telephone line about your problem).
In Addition, It’s not overly Expensive compared to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so much, but if you have not made up your mind on if this is the e-marketing alternative for you, here’s a simple breakdown of the key advantages and disadvantages of using it: Mailchimp Autoresponder Triggers
Disadvantages of using Aweber
Split testing is presently disabled.
You can find cheaper options on the market which offer much more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude a number of segments at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some essential competing products and based on Aweber’s Stevie awards for customer support, ought to be high.
It’s reasonably priced – although not the most expensive product of its kind on the market, it is cheaper than many similar options.
It enables you to select whether to join people to your listing on a single or double click basis.
It has good import performance, together with the option to import a wide range of file types and add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a good assortment of third party tools and programs.
It comes with an extremely large range of templates – over its key rivals.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting information is relatively simple and you may use both field contents and user activity (email opens, hyperlinks clicked etc.) to create your segments.
You can get a free trial of Aweber here.
There are 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You will need to call Aweber to get a quotation.
A 14% discount is available In case you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Structure that potential users might like is that all of features are available on all programs – unlike some competing products you don’t need to be on more costly plans to unlock certain performance.
That said, The functionality available on Aweber – as we will see below – isn’t always as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the same cost as Mailchimp
marginally more costly than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is more basic nonetheless ).
It is worth noting that the above Comparisons don’t actually apply to very small lists nonetheless – if you have a little email database, several of these competing products are greater worth.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it is going to cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which permit you to host the same quantities of email addresses outlined above, but they restrict the amount of e-newsletters that it is possible to send them. For the interest of a comparison, I’ve referenced the prices for Campaign Monitor plans that permit unlimited broadcasts since these plans are similar in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber cheaper, occasionally more expensive. But generally I’d say Aweber is priced roughly in the center of this e-marketing solution scale.
Obviously, pricing is not the Only variable you should base your decision on. . .the more important thing to work out is exactly what bang you get for your buck.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is to you naturally is to avail of its free trial. Mailchimp Autoresponder Triggers