Primary Features Mailchimp Autoresponder Setup
Aweber provides you with the Following key attributes:
the ability to import / server the email database
a wide range of templates
some marketing automation functionality
responsive email designs
RSS / website to-email functionality
phone, email and live chat support
integrations with third party apps Mailchimp Autoresponder Setup
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email service and Live chat service is all available – this compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer live or email chat support.
Furthermore, there’s no hoops to Go through to contact support – relevant phone number and email details may be seen quite easily on the company’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive if you contact them.
If you are a newcomer to email Marketing, then this type of simple access to good-quality service is a strong argument in favour of using Aweber as your e mail marketing provider.
In terms of The availability of support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its Competitions, Aweber provide one of the biggest collections of e-newsletters templates available: there are over 700 accessible.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The designs – some of them seem slightly dated. I’d believe them to be marginally better than the Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using just a little bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There’s, of course, always the option of communicating your own too. Mailchimp Autoresponder Setup
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters which get sent out according to your schedule that you specify. Back in Aweber, this can be called’Blog broadcasts’, although you can take advantage of this attribute with any material that has an RSS feed.
This operation is Particularly useful for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters comprising their latest posts (or, indeed, a monthly digest of blog posts). In essence, it means that you can force your newsletters from the site – this is a large time-saver.
It’s worth noting however that You can’t use the standard Aweber template layouts for RSS-to-email functions – you have to pick from a set of templates that are made specifically for this function.
On the plus side, you will find quite A few of them to pick from – over most other e-marketing solutions I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something that works ok, but I think there’s definitely some large room for improvement here.
One thing that you can not use in Aweber templates that you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for instance, your emails are likely to appear more consistently and exhibit more reliably across email customers – however only using web safe fonts can make templates look a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it would be great to find a few of the templates freshened up a little, and the inclusion of some appealing web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your data, you’re Given the choice to add your readers to a certain set of autoresponders, and tag them. Not all competing products permit the addition of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you will Need to answer some questions about how you gathered the data you are importing. If your list is on the larger side, you can also have to wait until it is reviewed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a feature Which is offered by email advertising options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create complex user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally look for a flowchart where emails are sent based on user actions: email opens, link clicks, website visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature which to some level provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user activities — namely opens and clickthroughs — along with the application of tags to ascertain what needs to be routed to whom and when (see above).
However, I Think this operation should go a bit further actually – tools like Getresponse and Mailchimp provide much more flexibility in regards to which types of user behaviour can activate mailouts.
For example, in Getresponse, you may use triggers such as purchase, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is playing a bit of catch up with its competitors here. Mailchimp Autoresponder Setup
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user actions – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it is just’alright’.
On the plus side It’s very Straightforward To set up follow up emails based on time period – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days later and a’follow us on social websites’ email a week later is extremely straightforward. This is a regular use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders according to user activities and buys is a bit more complex than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘goals’ or unite automation rules with tagging to make autoresponders act in very funky ways. . .but if you would like to make use of autoresponders in really advanced ways, you’re likely going to should look at other goods, especially Getresponse, which provides’advertising automation’ functionality that pops up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this time of tablets and smartphones, this can be a good feature.
1 minor Gripe I have yet seeing the responsive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on phone’ button or comparable. The absence of the operation isn’t a dealbreaker by any means, but it does slow you down a little, especially if you’re sending a lot of campaigns every month.
Split testing (also known as A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, monitoring the operation of eachand every sending the’best’ version to the rest of your list.
Most e-marketing tools manage This automatically for you: you create a couple of distinct variations of your email (using either differing content or theme headers), send them to a sample of your data, along with your e-marketing option will roll the very best performing version mechanically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you were able to make and examine four variations of an email (making Awber’s split testing operation better than many major rivals; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their own sales team that it is coming back over the next few months, but if you think you are likely to want this operation urgently you might be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. Along with being able to monitor key stats such as open Pace, clickthroughs and bounces, you can also look in a lot of additional Helpful analytics / information, including
the growth of lists over time
an Summary of sign up approaches
where individuals are opening your own email (i.e., geographical location)
the history of an individual’s action – you can view past clicks and opens etc. at a per-subscriber level
And much else besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two products you Seem to be able to acquire more of an overview of information in 1 spot, especially when looking at the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp current most of the reporting information on one dashboard (that you can then use to drill down to particulars ). Mailchimp Autoresponder Setup
A nice feature of Aweber is that the Flexibility it provides you about how you want to handle the opt-in process.
You Can Opt to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed instantly after finishing a form; double opt-in is when they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is good to see Aweber being flexible in this respect – not all competing options provide their clients with this selection.
Aweber Offers a decent selection of integrations with different solutions. You will find over 400 integrations available which enable you to connect Aweber to various kinds of cloud-based applications – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so forth.
A number of them involve dedicated widgets; others involve including a snippet of code into a site; others demand a sync tool like Zapier.
It’s rare that Aweber will plug into other applications quite as seamlessly as Mailchimp (which appears to be the default option’standard’ email advertising choice for a great deal of apps), but you should not have too much difficulty getting Aweber to operate with a wide range of other SaaS (software as a service) apps.
Data in Aweber is Fairly simple. You can create sections not only depending on the contents of any field in your database, but also on user activity too – emails opened, web pages visited, links clicked, goods bought and in the future. It is all very flexible and simple to use.
It is a bit tricky however To figure out how to get to the screen where you make the segments – you basically have to visit some’handle subscribers’ section, search for some readers and save the search for a section.
To be fair, some solutions (such As Getresponse) use a similar approach to section creation – but others (like Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Regrettably Aweber does not let You broadcast mails to multiple segments at once, however. This will cause problems for some users who have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of instance, say you are a dealership with a mailing list containing a field called’car version.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you want to send a message about it to all those three sections in 1 go.
In an Perfect world you would just be Able to select the applicable segments and send the message to all those 3 groups. With Aweber however – this is not possible. You would have to send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude certain segments from the air; therefore ultimately it is a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far better way.
Overall I would say Aweber is a Solid email marketing tool.
It is not the best product of its Kind available, but it is reasonably priced, easy to use and contains many of the main features you’d expect from an email marketing alternative.
The main aspects of the product That would nudge me Aweber’s leadership are its own ease-of-use and comprehensive support. The latter may be particularly important for some potential users, particularly those starting out in e-marketing with no truckload of specialized abilities (you probably won’t have stuck, but if you do, you are able to speak with a real person being on an actual phone line about your issue ).
In Addition, It’s not too Expensive by comparison to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but if you haven’t made your mind up on if this is the e-marketing alternative for you, here is a brief breakdown of the key pros and cons of utilizing it: Mailchimp Autoresponder Setup
Disadvantages of using Aweber
Split testing is currently disabled.
You can find cheaper options out there that offer much more features in the marketing automation department – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are poor and they can not be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude a number of sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some essential competing products and based on Aweber’s Stevie awards for client service, should be high.
It’s reasonably priced – whilst not the most expensive product of its kind on the market, it is more affordable than many comparable options.
It lets you select whether to join people to your list on a single or double click basis.
It has good export performance, together with the option to import a broad assortment of file types and add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a fantastic assortment of third party tools and apps.
It comes with an extremely large range of templates – over its key competitors.
Setting up simple time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting attributes are strong.
Segmenting data is relatively easy and you may use both area contents and consumer action (email opens, links clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You’ll have to call Aweber for a quotation.
A 14% discount is available If you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Structure that potential users may enjoy is that all features are available on all programs – unlike some competing goods you don’t need to be on more expensive plans to unlock certain performance.
Nevertheless, The performance on Aweber – as we will see below – is not necessarily as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the same price as Mailchimp
marginally more expensive than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic however).
It’s worth noting that the above Comparisons do not really apply to very small lists nonetheless – if you’ve got a little email database, several of the competing goods are better worth.
For example, hosting a listing Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list comprising 10,000 records, it will cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which permit you to host the same quantities of email addresses as outlined above, but they limit the number of e-newsletters which you can send them. For the sake of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that allow unlimited broadcasts since these programs are comparable in terms of send volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber more economical, sometimes more expensive. But normally I would say Aweber is priced roughly in the middle of this e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only variable you should base your decision on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let us Look at several Aweber features.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is for you of course would be to avail of its free trial. Mailchimp Autoresponder Setup