Description of Getresponse Mailchimp Autoresponder
Getresponse is primarily an email Advertising app that allows you to: Mailchimp Autoresponder
Import and host a mailing list and also capture data onto it
generate newsletters that can be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics related to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it is becoming more of an’all-in-one’ marketing alternative.
In addition to email marketing, it also provides webinar hosting, landing pages, and some CRM (client relationship management) functionality.
We are going to discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is possibly among the most comprehensive on the market.
Not only does this provide all of the key stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let us drill down to the key qualities to learn.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the firm offered phone service alongside live chat support, email service and various online tutorials / resources.
Regrettably, the phone support has been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform providers only offer both of these channels – if telephone support is a deal-breaker for you you might want to consider Aweber, which still provides it (you can read our Aweber review ).
Concerning the quality of Getresponse support, I’ve never needed to use it quite frequently (a fantastic thing) but once I’ve I’ve discovered it to be a bit of a mixed bag (less of a fantastic thing). Some of those live chat support I have received has been excellent, and I haven’t needed to wait too much time to talk to a broker; the email service .
Some of the comments I have from our readers does indicate that there do need to be improvements made in terms of the quality of service Getresponse offer. Much like a number of these types of businesses, I expect it boils down to that you get on the day. Mailchimp Autoresponder
Getresponse offers some very comprehensive analytics and reporting choices. You get all the Fundamentals of track – open rate, click-through, unsubscribe rates and so on – but also to that there are some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the option to spot individuals who didn’t participate with an e-newsletter that you shipped and put them in a section of subscribers which you may then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers do it on your mails, and time your future mailouts based on this info
’email ROI’: by incorporating some monitoring code into your post-sales webpage on your site, it is possible to find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail marketing.
Per-user info – you can click one of your readers and see in which they signed from, where they are located and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting performance (particularly around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most featured out there (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a little.
Regrettably, the templates provided from the box look somewhat dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, designs and imagery easily enough with all the controls provided; and naturally there is nothing to prevent you simply designing your own HTML email template and minding the code for it.
Additionally, you will find tons of templates to choose from — over 500 — and they are presented in easy-to-understand categories, so it’s generally pretty straightforward to locate a good beginning point to get a template and edit it before you’re delighted with the plan.
If you are really not pleased with the templates offered by Getresponse, there is also the option of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email software options are not very extensive (only 11 templates are supplied – well short of their 700+ accessible for regular newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think that there are definitely some improvements which could be made in this area. Mailchimp Autoresponder
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you personally — you can set them up so that immediately after somebody signs up to your mailing list, they get a welcome message in your business; a week later they can receive a discount offer for some of your products or services; three months after they could receive an invitation to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles like the illustration above, and action-based messages may be triggered by user actions or advice, such as:
subscriptions to particular lists
changes in contact tastes
finished trades / goals
changes in consumer data
Recently Getresponse launched a brand new version of the new autoresponder functionality, known as’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do if a user opens a particular offer, clicks on a specific link .
This kind of functionality goes way beyond what’s traditionally been available from autoresponders, and lets you make a user travel that may be customised to the nth level.
To get a fast overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to note, however, these more innovative marketing automation features are only available to the pricier programs – the’Guru’ plan and upward. Mailchimp Autoresponder
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads if, instead of simply directing individuals to some (cluttered!) Website, they tip users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse provides something quite useful in this respect that the majority of its competitors don’t: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it’s yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just produce one landing page, which can only be displayed 1,000 times per month.
Also, and very importantly, you can’t use the landing page A/B testing performance on the cheapest Getresponse program (where the system indicates a sample of your users different versions of your landing page, computes conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they’re unquestionably a useful attribute – then it is definitely worth looking at among the more expensive Getresponse plans.
You may purchase the Landing Pages attribute as an add-on for an extra $15 per month, but very frustratingly, although the add-on permits you to show an unlimited number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the more expensive programs (which I guess is what Getresponse would like you to do) .
Getresponse was ahead of its competitors for quite a while with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a reactive record of your e-newsletter – you just hit on a’cellphone preview’ button for a quick snapshot of what your email looks like on a smartphone (see picture right).
Not just that but you can’reverse’ the smartphone trailer around, so that you can preview what your own email looks like when the display is used in either portrait or landscape style. Mailchimp Autoresponder
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is that the necessity to export data to CSV and back to your email marketing instrument as a way to do mailouts (or the necessity to export data from the email marketing tool in your CRM to include leads to it).
So when I saw Getresponse lately introducing a new CRM attribute into their plans I had been intrigued – that could possibly eliminate all that info exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it in order to perform quite basic tasks: you could create sales pipelines, add contacts to these and monitor activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact into a pipeline stage.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a particular point on a revenue pipeline depending on the page of your website that they completed a form ;
you could then send a automated email tailored to this pipeline stage a couple of days later;
and dependent on the actions they took in regards to this email (clicking on a certain link etc) you could automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It is very clever stuff, and I can’t think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news on the CRM front there are a few big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or client; doing this keeps a list of this communication in the contact’s history. There’s currently no method of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or customers.
And strangely, when you click on a contact in a bargain pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you have sent to your leads aren’t displayed. To see this, you have to go from the CRM part of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing this doesn’t exhibit their history.
Task management is non-existent too: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts into your pipeline stage is tough. You have to add contacts to a list , then go to the CRM pipeline, include a deal and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a deal right to a pipeline and then input the contact details of your guide or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the things it could do on the automation side is remarkable. I’m optimistic that this feature becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually utilized as a lead-generation strategy, the notion of having your email database along with your webinar tool under the exact same roof is extremely attractive.
The pricing is also very aggressive too compared to based webinar solutions. For example, among the leading webinar providers, Gotowebinar, charges $199 a month to sponsor webinars with up to 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (as long as your list size is under 25,000).
With respect to attendee limitations, the Getresponse’Pro’ program permits you to host a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might also purchase webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It isn’t clear what your choices are if you will need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key competitors, particularly when you believe that you can connect it in using a built in CRM tool (more on that in a minute ). Mailchimp Autoresponder
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously a very important point to check at when selecting an email marketing instrument.
Not all email marketing suppliers are that forthright in their deliverability prices; however, Getresponse seems reasonably open about that, with this to say about it on their own website:
At GetResponse we are frequently asked about the quality of the deliverability speed. Because deliverability depends on many things, including the content of your messages, the deliverability rate could vary for every mailing. For all our customers collectively, nevertheless, we’re proud to say our general deliverability rate currently stands at 99%.
Clearly you are going to have to choose the company’s term for this, but assuming it is true, it is a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of each message on your email analytics – this is something I have not encountered on rival goods’ metrics. A thumbs up for this.
I do have to pull Getresponse up on one thing relating to deliverability nevertheless: to ensure a high deliverability speed, it’s advisable to use a platform called DKIM email authentication. You can use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Though I have not encountered any deliverability problems using the less costly plans, competing goods don’t force you to invest in a more expensive plan to avail of the feature — it would be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’only opt-in’ or even a’double click’ process.
If you utilize a single opt-in procedure, the individual registering to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of one sampling procedure is that it makes it really simple for users to subscribe to a mailing list; additionally, it generally increases conversion speed and so the amount of readers on your list. A double opt-in procedure is better for verifying the people subscribing to your list are using real email addresses and contributes to cleaner data and more accurate stats (because receptive rates etc. ) are calculated based on a list comprising only real email addresses).
Now, the fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds pretty fine — but to be honest, I think there’s a lot of room for advancement with respect to Getresponse kind templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controls are offered by Getresponse to change forms off or on on specific devices or pages of your website. At the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I connect my Getresponse to some growth-hacking instrument named Sumo (that allows me to switch pop-ups off for cellular users, as well as display forms precisely as I’d love to and onto the webpages I need ). Mailchimp Autoresponder
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really intuitive and clean.
In terms of how it stacks up against its rivals in this regard, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one which makes finding certain functionality just a little bit tricky at times).
One area I think that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to make blocks of articles and move them around an e-newsletter, in practice it is quite user friendly to use and can lead to accidental deletion of material, or positioning of it at the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it will result in a useful instrument – it’s just that the execution of it could be somewhat better.
Also, as explained above, the CRM tool could be better from a usability point of view adding contacts to deals can be difficult.
The 30-day free trial which Getresponse provides is fully functional and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product I do not use” scenario.
The only down side to the free trial is the fact that it restricts the number of readers you can send to to 1000. It would be useful if that could be increased a little, as it would help prospective users try the tool out in more’real-world’ scenarios.
There are three chief sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of these, several additional kinds of strategy to choose from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists exceed 100,000 email addresses: this begins at $1199, using accurate pricing depending on prerequisites (if you’re interested in the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are much more generous than most competing platforms. Mailchimp Autoresponder
Distinctions of Each Strategy
All the Getresponse plans cover the important basics — key features include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ programs up
landing pages – you can only avail of landing pages that enable split testing and boundless views if you’re on a’Pro’ plan or greater
Webinars – this performance is not accessible at all around the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially in case you have a fairly large number of email addresses on your database.
For example, in case you have a mailing list containing between 9,000 and 10,000 documents that you want to send an infinite number of emails each month to, then you might discover that hosting it using Getresponse costs $65 per month.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the number of email addresses on your database however on the number of emails you send per month also. If you’re happy to limit the number of mails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly fee of $89, still considerably greater than Getresponse’s.
The sole well-known service that I can think of that comes in considerably more affordable is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on the size of your list, it might occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be the same as Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less functional offering for $12 per month.
Two final things to be aware of about the pricing front:
Some competing providers — notably Mailchimp – provide free account for users with a few records (but these do not offer the full assortment of features that you get on a paid plan).
As mentioned before, if you are prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts that the other competitors do not yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Mailchimp Autoresponder
Getresponse represents one of the more cost-effective tactics to host and communicate with an email database.
It is also one of the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to think of any competing product that delivers this’all round’ proposal, and it’s what continues to convince us to utilize it to Style Factory’s email advertising.
Some improvements to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements could be made into the data capture types also, particularly for users wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made into the support offering.
Overall though I speed Getresponse very highly – you receive considerable bang for your buck with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in some situations, substantially so) whilst offering just as much, or even more functionality as them.
The discounts you receive when paying for one or two years of support are extremely generous – you will be hard pressed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something which is not provided by any products that are similar.
Its own reporting and comprehensive split testing features are powerful.
Getresponse is transparent about deliverability rates, publishing characters on its website and providing deliverability statistics for individual e-newsletters you send.
It provides an extremely flexible approach to information segmentation – more elastic than many competing goods.
It allows you to add subscribers to a mailing list on both a single-opt in and also a dual opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters really readily.
It comes with a helpful landing page creator – but bear in mind that you need to be on a more expensive plan to get the fully operational version of the.
You are able to try out all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The data capture forms provided are not responsive and you can’t control when and in which they are displayed on your website.
CRM functionality has to be improved substantially before it could be considered a substitute for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates look marginally less slick than those supplied by competing goods.
The pricing arrangement is a little perplexing, with customers having to pay something of a superior to get the landing page creator tool.
The free trial limits the amount of subscribers you’ll be able to send messages to to 1000.
The landing page add-on doesn’t allow you to perform A/B tests, meaning that so as to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Mailchimp Autoresponder