Primary Capabilities Mailchimp Autoresponder
Aweber provides you with all the Following key features:
the capacity to import / host the email database
a wide assortment of templates
a few marketing automation functionality
responsive email layouts
RSS / website to-email performance
telephone, email and live chat service
integrations with third-party apps Mailchimp Autoresponder
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email service and Live chat service is available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide email and/or live chat service.
Furthermore, there’s no magic to Go through to contact service – relevant phone number and email details may be seen very easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive when you contact them.
If you are a novice to email Advertising, then this sort of easy access to good-quality support is a strong argument in favour of using Aweber as your email marketing provider.
In terms of The availability of support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its Competitors, Aweber provide one of the biggest collections of e-newsletters templates available: you will find more than 700 accessible.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not love all of The layouts – some of them look slightly dated. I would believe them to be slightly better than the Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that with just a bit of tweaking you should be able to find a proper one for the e-newsletters. There is, of course, always the option of coding your own too. Mailchimp Autoresponder
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters that get sent out according to your schedule that you specify. Back in Aweber, this can be known as’Blog broadcasts’, although technically you can take advantage of this attribute with any material which has an RSS feed.
This operation is Particularly handy for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters comprising their newest articles (or, really, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from the site – this can be a big time-saver.
It’s worth noting however that You can’t use the standard Aweber template layouts for RSS-to-email purposes – you need to choose from a set of templates that are made specifically for this function.
On the other hand, there are quite A few of these to pick from – more than most other e-marketing solutions I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something that works fine, but I believe there is definitely some large room for improvement here.
One thing that you can not use in Aweber templates that you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for example, your mails are very likely to appear more consistently and exhibit more reliably across email customers – however merely using web safe fonts may make templates look a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it’d be great to see some of the templates freshened up a little, and also the addition of some appealing web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your information, you’re Given the option to add your readers to a particular pair of autoresponders, and label them. Not all competing goods allow the inclusion of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you will Have to answer a few questions regarding how you gathered the data you are importing. If your list is on the bigger side, you can also need to wait until it is reviewed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email marketing solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally design a flowchart where mails are sent based on consumer actions: email opens, connect clicks, site visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature which to a level provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user actions — namely opens and clickthroughs — and the application of tags to determine what should be sent to whom and when (see above).
But I Think this functionality needs to go somewhat further actually – tools like Getresponse and Mailchimp supply much more flexibility in regards to which kinds of user behaviour can trigger mailouts.
By way of example, in Getresponse, you can use triggers such as buy, special page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is definitely playing a little bit of catch up with its competitors here. Mailchimp Autoresponder
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user actions – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is just’alright’.
On the other hand It’s very easy To set up follow up emails based on time interval – for example, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days later and also a’follow us on social websites’ email a week later is extremely straightforward. This is a regular use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders based on user actions and purchases is a bit more complicated than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘goals’ or unite automation principles with tagging to make autoresponders act in quite funky ways. . .but if you want to take advantage of autoresponders in really advanced manners, you’ll probably should look at other products, especially Getresponse, which supplies’marketing automation’ performance that hooks up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this time of smartphones and tablets, this definitely is a good feature.
1 minor Gripe I have yet seeing the reactive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit a’preview on telephone’ button or comparable. The absence of the operation isn’t a dealbreaker by any means, but it will slow you down a little, especially if you’re sending a great deal of campaigns each month.
Divide testing (also known as A/B testing) involves sending variations of your e-newsletters to some of your mailing list, tracking the performance of each, and sending the’best’ variant to the rest of your list.
Most e-marketing tools handle This automatically for you: you create a couple of distinct variations of your email (using either differing content or subject headers), send them to a sample of your information, along with your e-marketing option will roll out the very best performing version automatically to the rest of your mailing list.
Split testing USED to be good In Aweber: until very recently, you could make and test four variations of an email (making Awber’s split testing functionality better than most leading competitors; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their sales staff that it’s coming back during the upcoming few months, but if you think you are going to need this functionality urgently you might be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. In addition to being able to monitor crucial stats like open rate, clickthroughs and bounces, you can also look in a lot of other useful analytics / advice, such as
that the Increase of lists over time
an Summary of sign up methods
where individuals are opening your email (i.e., geographical location)
the background of an individual’s action – you can view past clicks and opens etc. in a per-subscriber level
And more besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; howeverI would assert that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two products you Appear to be able to get more of an overview of information in one spot, especially when considering the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp current all their reporting data onto one dashboard (that you can then use to drill down to specifics). Mailchimp Autoresponder
A Great feature of Aweber is that the Flexibility it gives you around how you need to deal with the opt-in process.
You Can Opt to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is dispersed immediately after finishing a form; double opt-in is if they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s fantastic to see Aweber being flexible in this respect – not all of competing options provide their customers with this choice.
Aweber Provides a decent selection of integrations with other solutions. There are more than 400 integrations available which allow you to connect Aweber to different kinds of cloud-based applications – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so on.
Some of them involve dedicated widgets; others demand including a snippet of code into a website; others demand a sync tool such as Zapier.
It is uncommon that Aweber will plug into other applications quite as easily as Mailchimp (that seems to be the default’standard’ email marketing option for a lot of apps), but you shouldn’t have too much difficulty getting Aweber to operate with a wide range of other SaaS (software as a service) apps.
Segmenting data in Aweber is Fairly simple. You may produce segments not only depending on the contents of any field in your database, but also on consumer action also – mails opened, web pages visited, links clicked, goods purchased and so on. It’s all very flexible and easy to use.
It’s a little bit tricky however To figure out how to get to the screen where you create the segments – you basically have to go to a’handle subscribers’ section, search for some subscribers and save the search as a segment.
To be honest, some solutions (such As Getresponse) use a similar strategy to section creation – but others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple sections at the same time, however. This may cause problems for many users who have a need to’pick and mix’ segments in mailouts on a regular basis.
For example, say you are a dealership having a mailing list comprising a field called’car version.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you wish to send a message about it to those three sections in one go.
In an Perfect world you would only be Able to choose the applicable segments and deliver the message to those three classes. With Aweber though – that is not possible. You would have to send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude particular segments from the air; therefore ultimately it’s a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much better way.
Overall I’d say Aweber is a Strong email marketing tool.
It’s not exactly the best product of its Kind accessible, but it’s reasonably priced, simple to use and contains most of the main features you’d expect from an email marketing solution.
The primary aspects of the Item That will nudge me in Aweber’s leadership are its ease-of-use and thorough support. The latter may be especially critical for some potential users, particularly those starting out in e-marketing without a truckload of specialized skills (you probably won’t have stuck, but if you do, you are able to talk to a real person being on a real telephone line about your issue ).
Additionally, it’s not overly Expensive compared to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but in case you have not made your mind up on whether this is actually the e-marketing alternative for you, here’s a simple breakdown of the key pros and cons of utilizing it: Mailchimp Autoresponder
Benefits of using Aweber
Divide testing is currently disabled.
There are cheaper options out there that offer considerably more features in the marketing automation section – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some essential competing goods and according to Aweber’s Stevie awards for customer service, ought to be high.
It is reasonably priced – although not the cheapest product of its type out there, it’s cheaper than several comparable solutions.
It lets you choose whether to join people to your listing on a single or double opt-in basis.
It has good import functionality, together with the choice to import a broad assortment of file types and insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a good range of third party tools and programs.
It includes a very large assortment of templates – over its key rivals.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting attributes are strong.
Segmenting data is relatively easy and you can use both field contents and user action (email opens, links clicked etc.) to create your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You will have to call Aweber to get a quote.
A 14% reduction is available In case you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Structure that potential users may enjoy is that all features are available on all programs – unlike some competing products you don’t have to be on more expensive plans to unlock certain performance.
Nevertheless, The functionality available on Aweber – as we will see below – isn’t necessarily as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the exact same cost as Mailchimp
slightly more costly than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s feature set is more basic however).
It’s worth noting that the above Comparisons do not really apply to very little lists however – if you have a small email database, a number of the competing goods are better worth.
By Way of Example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it will cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which permit you to host the same amounts of email addresses outlined previously, but they restrict the number of e-newsletters which you can send them. For the sake of a fair comparison, I have referenced the prices for Campaign Monitor plans that allow unlimited broadcasts as these plans are similar in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber cheaper, occasionally more expensive. But normally I would say Aweber is priced about in the middle of this e-marketing solution scale.
Obviously, pricing Isn’t the Only variable you should base your decision on. . .the more important thing to work out is exactly what bang you get for your buck.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is for you naturally is to avail of its free trial. Mailchimp Autoresponder