Primary Capabilities Mail Websites
Aweber provides you with the Following key attributes:
the capacity to import / host an email database
a vast assortment of templates
some marketing automation functionality
responsive email designs
RSS / website to-email performance
phone, email and live chat support
integrations with third party apps Mail Websites
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email service and Live chat support is all available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer email and/or live chat support.
Additionally, there’s no hoops to Go through to contact service – related phone number and email details may be viewed quite easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a novice to email Advertising, then this type of simple accessibility to good-quality support is a powerful argument in favour of using Aweber as your e mail marketing provider.
In relation to The access to support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its own Competitions, Aweber provide one of the largest sets of e-newsletters templates accessible: you will find over 700 available.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The layouts – some of them look slightly dated. I’d believe them to be slightly better than the Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that with a little bit of tweaking you should be able to find a suitable one for the e-newsletters. There’s, of course, always the choice of communicating your own too. Mail Websites
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters that get sent out based on your schedule that you specify. Back in Aweber, this is called’Blog broadcasts’, although you can take advantage of this attribute with any material which has an RSS feed.
This functionality is Particularly useful for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters containing their latest articles (or, really, a monthly digest of blog posts). In essence, it means that you can power your newsletters from your website – this can be a large time-saver.
It’s worth noting however that You can not use the normal Aweber template layouts for RSS-to-email functions – you need to choose from a set of templates that are made specifically for this purpose.
On the other hand, there are quite Some of them to pick from – more than most other e-marketing alternatives I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something that works fine, but I think there is definitely some massive room for improvement here.
One thing that you can not use in Aweber templates which you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for example, your emails are likely to seem more consistently and exhibit more reliably across email clients – however merely using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it would be great to see a few of the templates freshened up a bit, and the addition of some appealing web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your information, you are Given the choice to add your subscribers to a certain pair of autoresponders, and tag them. Not all competing products permit the inclusion of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you may Have to answer a few questions about how you gathered the data you are importing. If your list is on the bigger side, you may also have to wait until it is assessed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email advertising solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond traditional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally look for a flowchart where emails are sent based on consumer activities: email opens, connect clicks, site visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature that to some level provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user activities — specifically opens and clickthroughs — along with the application of tags to ascertain what should be sent to whom and when (see above).
But I Think this operation needs to go somewhat further really – tools such as Getresponse and Mailchimp supply considerably more flexibility when it comes to which kinds of user behavior can trigger mailouts.
For instance, at Getresponse, you can use triggers such as buy, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is playing a bit of catch up with its competitors here. Mail Websites
Autoresponders – a series of Follow up emails that are automatically triggered by time or user actions – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s merely’alright’.
On the other hand It’s very easy To install follow up mails based on time period – for example, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days later and also a’follow us on social websites’ email a week after is extremely straightforward. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders based on user actions and purchases is a little more complex compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can make ‘targets’ or unite automation rules with tagging to make autoresponders act in very funky ways. . .but if you would like to make use of autoresponders in actually advanced ways, you’re likely going to should look at other products, especially Getresponse, which provides’marketing automation’ performance that hooks up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this day and age of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have yet seeing the responsive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on telephone’ button or comparable. The absence of this functionality is not a dealbreaker by any means, but it does slow you down a little, especially if you’re sending a lot of campaigns each month.
Split testing (also called A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, tracking the performance of every and every sending the’best’ version to the rest of your list.
Many e-marketing tools handle This automatically for you: you create a few distinct versions of your email (using either differing content or subject headers), send them to a sample of your information, and your e-marketing solution will roll out the very best performing version mechanically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you were able to create and examine four variants of an email (making Awber’s split testing operation better than most leading competitors; Getresponse being a notable exception).
For some Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their own sales team that it is coming back over the next few months, but if you believe you’re likely to need this functionality desperately you could be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. In addition to being able to monitor crucial stats such as open Pace, clickthroughs and bounces, You May Also look in a lot of other Helpful analytics / information, including
the Increase of lists over time
an overview of sign up approaches
where people are opening your own email (i.e., geographical location)
the history of an individual’s action – you can view past clicks and opens etc. at a per-subscriber level
And more besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two products you Seem to have the ability to get more of an summary of information in one spot, particularly when considering the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp current most of the reporting data onto a single dashboard (that you can then use to drill down to particulars ). Mail Websites
A Great feature of Aweber is that the Flexibility it provides you about how you want to handle the opt-in procedure.
You Can Opt to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed immediately after completing a form; dual opt-in is when they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is fantastic to see Aweber being flexible in this respect – not all of competing options provide their clients with this choice.
Aweber Offers an adequate selection of integrations with other solutions. You will find more than 400 integrations available which allow you to connect Aweber to various types of cloud-based software – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so on.
Some of these involve committed widgets; others involve adding a snippet of code into a website; others involve a sync tool such as Zapier.
It’s uncommon that Aweber will plug into other applications quite as easily as Mailchimp (that appears to be the default option’standard’ email marketing choice for a great deal of programs ), but you shouldn’t have too much trouble getting Aweber to operate with a broad range of other SaaS (software as a service) apps.
Segmenting data in Aweber is Fairly straightforward. You may produce segments not only based on the contents of any field in your database, but also on consumer action too – mails opened, web pages visited, links clicked, goods bought and so on. It’s all very flexible and easy to use.
It is a bit tricky however To work out how to get to the screen where you make the segments – you essentially have to visit some’manage subscribers’ section, search for some readers and then save the search as a segment.
To be honest, some options (such As Getresponse) use a similar strategy to segment creation – although others (like Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Regrettably Aweber does not let You broadcast emails to multiple segments at once, however. This may cause problems for many users who have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of example, say you are a dealership having a mailing list comprising a field called’car version.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you want to send a message about it to all those three sections in 1 go.
In an ideal world you’d just be Able to select the applicable segments and send the message to all those three groups. With Aweber however – that is not possible. You’d need to send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude certain segments from the air; therefore ultimately it is a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much better way.
Overall I’d say Aweber is a Solid email marketing tool.
It’s not exactly the best product of its own Kind accessible, but it’s reasonably priced, simple to use and comprises many of the main features you’d expect from an email marketing alternative.
The main aspects of the product That will nudge me in Aweber’s leadership are its own ease-of-use and comprehensive support. The latter might be especially critical for some potential users, especially those starting out in e-marketing without a truckload of technical skills (you likely won’t get stuck, but if you do, you are able to talk to an actual human being on a real telephone line about your issue ).
In Addition, It’s not overly Expensive compared to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but if you haven’t made your mind up on if this is the e-marketing alternative for you, here’s a simple breakdown of the important pros and cons of using it: Mail Websites
Disadvantages of using Aweber
Split testing is presently disabled.
You can find cheaper options on the market that offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple sections at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some key competing products and based on Aweber’s Stevie awards for client service, ought to be high.
It’s reasonably priced – although not the most expensive product of its type out there, it’s more affordable than many comparable solutions.
It lets you select whether to join people to your listing on a single or double opt-in basis.
It has good export functionality, with the option to import a broad range of file types and also add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a fantastic assortment of third party applications and programs.
It comes with a very large assortment of templates – over its key rivals.
Setting up easy time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting features are strong.
Segmenting data is relatively simple and you may use both area contents and user activity (email opens, hyperlinks clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ subscribers, You will have to call Aweber to get a quote.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Construction that potential users might enjoy is that all of attributes are available on all programs – unlike any competing products you don’t have to be on more expensive plans to unlock certain functionality.
Nevertheless, The functionality on Aweber – as we’ll see below – isn’t necessarily as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the same cost as Mailchimp
marginally more costly than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the above Comparisons don’t really apply to very little lists however – if you’ve got a little email database, several of the competing products are better worth.
For example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it is going to cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which allow you to host the same quantities of email addresses as outlined previously, but they limit the number of e-newsletters which you can send to them. For the interest of a comparison, I’ve referenced the costs for Campaign Monitor programs that permit unlimited broadcasts as these plans are similar in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber cheaper, sometimes more expensive. But normally I would say Aweber is priced roughly in the center of this e-marketing solution scale.
Obviously, pricing is not exactly the Only variable you need to base your decision on. . .the more important thing to work out is exactly what bang you get for your buck.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of those Best ways to choose whether Aweber is for you naturally is to avail of its free trial. Mail Websites