Introduction Mail Liter
If I asked you to name an email Marketing instrument, what would you say? Mail Liter
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email advertising continues to be Dominated by the same big players for the previous decade. Which means they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I’ll be tearing MailerLite from limb To limb to see if it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Mail Liter
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your company name, site, Business, address, business size, record size and also the kind of material you plan to send.
Then, You Have to confirm your Site (or domain name).
This is still part of the approval process, and MailerLite will Simply inquire which email is associated to this domain in order that they could email you a verification link.
Once you’ve completed those Measures, you ought to wait it out.
The MailerLite team will review your application, assess your Site, and ascertain whether you are a good match for their service.
(In other words, they are making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to utilize the software to make campaigns and perform with the features, but you will not be able to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
But while these steps aren’t perfect for getting started, it Does help stop unscrupulous users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to handle Nearly all your email marketing.
(We will get to automations shortly, don’t worry.)
But whether it is a brand new blog post, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several options.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, together with the choice of altering the subject line and email articles.
– RSS effort: Create a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Apart from a few added options, the Majority of these will follow The same step-by-step process of a standard campaign.
So let’s walk you through it.
As Soon as You click on to create your campaign, you’ll be requested to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from one of the pre-designed email templates — which will move you to the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to choose From which is a little on the low side, but the layouts are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will select the first template from the library.
The editor is easy to work with, Making customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include different Kinds of content to your email, including videos, product columns, and societal links.
After making your changes, simply click’Done Editing’ and you’ll Be taken to the recipients’ choices where you are able to select your groups or segments.
The tab also allows you To develop segment-like rules , in case your targeting is not quite right.
Finally, right before sending, you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that’s immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Mail Liter
Managing Your Subscribers
Possessing granular control over your readers is arguably among The most essential facets of any email marketing software now.
Because highly personalized efforts are necessary if You’re looking to increase clicks, opens, and, above all, your own conversions.
And while many providers Permit You to”tag” subscribers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are basically rules.
Your readers belong to a section only when they meet the Specified rules, and are automatically inserted or eliminated so.
Here’s what establishing a rule looks like:
Notice how you can even combine Principles, as well as another rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Contrary to Segments, Groups are upgraded manually or through an Automation principle — that we will get into in a moment — and they don’t have any value aside from what you actually call them.
As you Begin to use this platform, you’ll begin to understand Where Segments and Groups are generally used, but MailerLite delivers a hand in case you’re unsure:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to lump multiple subscribers collectively according to a frequent denominator.
A tad confusing, I’ll admit… but I feel it is a fair trade-off For the added flexibility. In any case, they’re optional.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this region with their own areas, such as name, business, and nation.
If you want to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers together with Your custom field data in distinct columns… or can simply add these fields to your types which will only apply to prospective subscribers.
Here’s a screenshot of a test field I created and added into a form:
I won’t go too much to the shape Stuff here because I have an entire section on this below, but this is the strategy I would recommend if you wished to use this attribute.
Again, as Soon as You’ve collected your custom field data from new Readers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Customized field.
I am barely scratching the surface Of what is possible with custom fields, but it is important that you understand that this is a feature you can use.
Overall, it’s reasonable to state MailerLite has their contributor Management and personalization features on stage. Mail Liter
If you are not impressed by what you have seen up to Now, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it will offer a fantastic base to work from if, like the majority of us, you do not have that pure eye for design.
I went ahead and selected the’Lead Generation’ template, however They ultimately do the identical task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual page builders, and this is already better than some dedicated solutions *cough* WPBakery.
Together with the basic building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Decent pair of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover here.
Let’s start with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then place on your website to display it on specific pages.
Despite starting off super fundamental, the form designer lets you To customize everything in the kind style, fields, background, title, enter fields and, of course, the button.
Form text may also be edited directly, which gives you a chance To visualize your copy in real time.
It would’ve been nice to have Some templates, but as you know, there is more to some form than simply its physical appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form works, including adding extra fields and establishing a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, That can replace the embedded kind also prevents users from redirecting.
Last but certainly not least, you Can check how your form displays on cellular by shifting the toggle to responsive mode.
You won’t Have the Ability to make any layout changes , but it makes Sense to test, nevertheless.
So that’s an overview of the Embedded form but as I said before, you may also create popup forms in MailerLite.
While the majority of this installation Procedure is identical, you will find Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a fantastic base to work from and the editor is at least as simple to use with this form type.
Clicking the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are some new options under form types This time around:
Considering paid programs such as Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this level of control over popup forms.
And, like before, you can play the styling options to get it Matched with your own branding.
Last, you can choose the close Behavior of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have both.
That is really where most email Marketing platforms would leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation analytics, and form signups.
Clicking into any effort will Give you special reporting for this effort.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of this report to get a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also shows a click map, so You can see your readers interacted to another.
Reports for automations are Available under the’Automations’ tab, even though I found these to be less insightful than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and many will find the available data more than sufficient to fulfill their needs.
What is email advertising with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you’ve used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and easy to navigate — something that certainly can’t be said for each and every email marketing program.
After establishing your trigger, you can Start adding steps to your workflow.
These measures can be anything from sending an email, including a Delay, a bubble break, or an action, such as moving a contributor or upgrading their records.
Here’s a straightforward workflow I set together, where subscribers Are unsubscribed if they don’t open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional elements. (Split, Go To, Goal, etc.. )
For example, there’s now no automation for moving Readers directly into another automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into various groups that trigger new automation workflows. It is simply not as efficient…. yet.
Another matter of efficacy here is when generating new mails In the automation workflow builder.
After having an email block to The workflow, you’ll be asked to put in your topic line that then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, however, as Soon as You’ve established your email, clicking on the ‘Done editing’ button will direct you straight back into the automations workflow rather than the usual sending alternatives.
Finally, your email address will probably be Loaded into your automation.
A Wonderful touch here is having a thumbnail preview of your Email inside your automation cube, so it’s possible to get an idea about what it contains at a glance.
While this process may seem like A grind on paper, it is really much quicker than what I’m used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, so you will probably find that this downgrade in functionality.
It’s fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there is one Kind of automation You won’t find in MailerLite, and that I think that it’s very important to highlight.
The ability to trigger an automation (or step) based on how Readers interact with the webpages on your site.
This Sort of behavioral targeting only is not available in MailerLite at this time, so if it’s something you use or intend to utilize, you might want to skip this one. Mail Liter
The cost of MailerLite is among the tools biggest Selling things, and let’s face it, we all love a good bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding in your emails using this plan, it is still an wonderful option for anyone starting out.
And what about the top programs?
It ends up, at approximately half of the Cost of the rivalry on average, MailerLite is by far one of the least expensive options on the market. Additionally, if you’re ready to pay annually, you are also able to get a much better discount.
In fact, I haven’t been able to find anything that does the same job, cheaper.
MailerLite is one of those very few email advertising tools The (very crowded) industry in recent decades, and that’s no simple feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to beat.
Thinking about giving it a spin? Let us know how it works for you From the comments. Mail Liter