Primary Features Mail It Autoresponder
Aweber provides you with all the Following key attributes:
the capacity to import / host the email database
a vast range of templates
some marketing automation performance
responsive email layouts
RSS / website to-email functionality
phone, email and live chat service
integrations with third party programs Mail It Autoresponder
Aweber’s service is one of The stand-out features of the goods.
Phone support, email service and Live chat support is available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only offer email and/or live chat service.
Additionally, there’s no magic to Go through to contact support – relevant phone number and email details may be viewed very easily on the company’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive when you contact them.
If you are a newcomer to email Marketing, then this type of easy access to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing provider.
In relation to The availability of support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its Competitions, Aweber supply one of the biggest collections of e-newsletters templates accessible: you will find over 700 accessible.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The layouts – some of them seem slightly dated. I’d consider them to be slightly better than the Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that with just a little bit of tweaking you should be able to find a suitable one for the e-newsletters. There’s, of course, always the choice of coding your own also. Mail It Autoresponder
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters that get sent out based on a schedule that you define. Back in Aweber, this is known as’Blog broadcasts’, though you can use this attribute with any material that has an RSS feed.
This functionality is Particularly useful for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters comprising their newest posts (or, really, a monthly digest of blog posts). Essentially, it means you can force your newsletters from your website – this is a big time-saver.
It is worth noting however that You can’t use the normal Aweber template layouts for RSS-to-email functions – you need to pick from a set of templates that are specifically designed for this function.
On the other hand, there are quite Some of these to choose from – over most other e-marketing alternatives I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably have the ability to find something which works ok, but I think there’s definitely some massive room for improvement here.
1 thing that you can not use in Aweber templates which you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for instance, your mails are very likely to seem more consistently and exhibit more faithfully across email clients – but merely using web safe fonts can make templates look a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it’d be great to see some of the templates freshened up a little, and also the inclusion of some attractive web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your data, you’re Given the option to add your subscribers to a particular set of autoresponders, and label them. Not all competing goods permit the inclusion of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you will Have to answer some questions regarding how you collected the information you are importing. If your listing is on the larger side, you can also need to wait until it is assessed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a characteristic Which is offered by email marketing options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally design a flowchart where mails are sent based on user actions: email opens, connect clicks, website visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature which to some degree provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user actions — specifically opens and clickthroughs — along with the program of tags to determine what needs to be routed to whom and when (see above).
But I Think this operation needs to go a bit further actually – tools like Getresponse and Mailchimp provide much more flexibility when it comes to which types of user behavior can activate mailouts.
By way of instance, at Getresponse, you can use triggers like buy, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is definitely playing a bit of catch up with its rivals here. Mail It Autoresponder
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user activities – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s merely’alright’.
On the other hand it is very easy To install follow up mails based on time interval – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code 2 days afterwards and a’follow us on social websites’ email a week after is extremely straightforward. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders according to user actions and purchases is a bit more complex compared to key competitors Mailchimp and Getresponse.
Using Aweber, you are able to make ‘targets’ or combine automation rules with tagging to make autoresponders act in quite funky ways. . .but if you would like to make use of autoresponders in really advanced ways, you’ll probably should look at other goods, especially Getresponse, which supplies’advertising automation’ functionality that hooks up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this day and age of tablets and smartphones, this definitely is a good feature.
One minor Gripe I have yet seeing the reactive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or comparable. The lack of this operation isn’t a dealbreaker by any means, but it does slow you down a little, particularly if you are sending a lot of campaigns every month.
Divide testing (also known as A/B testing) entails sending variations of your e-newsletters to some of your mailing list, monitoring the operation of each, and sending the’best’ version to the remainder of your list.
Many e-marketing tools manage This automatically for you: you produce a few distinct versions of your email (using either differing content or subject headers), send them to a sample of your data, along with your e-marketing solution will roll the best performing version mechanically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you were able to make and examine four variants of an email (making Awber’s split testing operation better than most major rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely unavailable in Aweber – I have been assured by their sales staff that it is coming back over the upcoming few months, but if you believe you’re likely to need this operation desperately you might be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor key stats such as open Pace, clickthroughs and bounces, You May Also look at a lot of additional Helpful analytics / advice, such as
the growth of lists over the years
an Summary of sign up approaches
where people are opening your email (i.e., geographical location)
the history of an individual’s activity – you can see past clicks and opens etc. in a per-subscriber degree
And much else besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both offer better reporting ports.
With the latter two products you Seem to have the ability to get more of an summary of information in one place, especially when considering the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp current most of the reporting data onto a single dashboard (that you can then use to drill down to particulars ). Mail It Autoresponder
A nice feature of Aweber is that the Flexibility it gives you around how you want to handle the opt-in procedure.
You Can Opt to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is dispersed instantly after finishing a form; dual opt-in is if they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s good to see Aweber being flexible in this regard – not all competing options provide their clients with this choice.
Aweber Offers a decent range of integrations with other options. You will find more than 400 integrations available which allow you to join Aweber to various types of cloud-based software – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages like Instapage and so forth.
Some of these involve dedicated widgets; others involve adding a snippet of code into a site; others demand a sync tool such as Zapier.
It’s uncommon that Aweber will plug to other software quite as seamlessly as Mailchimp (which seems to be the default’standard’ email marketing option for a great deal of programs ), but you should not have too much trouble getting Aweber to work with a wide range of other SaaS (software as a service) programs.
Information in Aweber is Fairly simple. You may produce sections not only based on the contents of any field in your database, but also on user activity also – emails opened, web pages visited, links clicked, products bought and so on. It is all very flexible and simple to use.
It’s a bit tricky however To work out how to reach the screen where you make the sections – you basically have to visit some’handle subscribers’ section, search for some subscribers and save the search for a section.
To be honest, some options (such As Getresponse) use a similar strategy to segment creation – but others (such as Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Regrettably Aweber does not let You broadcast mails to multiple sections at the same time, however. This will cause problems for many users that have a need to’pick and mix’ segments in mailouts on a normal basis.
For instance, say you’re a car dealer with a mailing list containing a field known as’car version.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you wish to send a message about it to those three segments in one go.
In an Perfect world you would just be Able to select the relevant segments and deliver the message to those three groups. With Aweber however – this isn’t possible. You’d need to send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude particular segments from the air; therefore ultimately it’s a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far better manner.
Overall I’d say Aweber is a Solid email marketing tool.
It’s not exactly the best product of its own Kind available, but it’s reasonably priced, easy to use and comprises many of the key features you’d expect from an email marketing alternative.
The main Facets of the Item That will nudge me in Aweber’s leadership are its ease-of-use and comprehensive support. The latter may be especially critical for some potential users, especially those starting out in e-marketing with no truckload of technical skills (you likely won’t have stuck, but if you do, you are able to talk to a real human being on an actual telephone line about your problem).
In Addition, It’s not too Expensive by comparison to some competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so far, but in case you haven’t made your mind up on if this is the e-marketing solution for you, here’s a brief breakdown of the important advantages and disadvantages of using it: Mail It Autoresponder
Benefits of using Aweber
Split testing is presently disabled.
There are cheaper options out there that offer considerably more features in the marketing automation section – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can not be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude a number of segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is true with some essential competing goods and according to Aweber’s Stevie awards for client service, should be high.
It’s reasonably priced – whilst not the cheapest product of its kind on the market, it is more affordable than many comparable solutions.
It enables you to choose whether to subscribe people to your list on a single or double click basis.
It’s good export performance, together with the option to import a broad assortment of file types and add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a fantastic range of third party applications and programs.
It includes an extremely large range of templates – more than its key competitors.
Setting up simple time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting attributes are strong.
Segmenting data is relatively simple and you may use both field contents and consumer activity (email opens, links clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You’ll have to call Aweber to get a quote.
A 14% reduction is available If you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Structure that potential users may enjoy is that all of attributes are available on all programs – unlike any competing goods you do not have to be on more costly plans to unlock certain performance.
That said, The performance on Aweber – as we will see below – isn’t necessarily as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the exact same cost as Mailchimp
slightly more costly than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s attribute set is more basic nonetheless ).
It is worth noting that the aforementioned Comparisons do not really apply to very small lists nonetheless – if you have a small email database, a number of these competing products are better worth.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list containing 10,000 records, it will cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which allow you to host the very same quantities of email addresses as outlined previously, but they limit the amount of e-newsletters which it is possible to send them. For the sake of a fair comparison, I’ve referenced the costs for Campaign Monitor plans that permit unlimited broadcasts as these programs are similar in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber more economical, occasionally more expensive. But generally I’d say Aweber is priced about in the center of the e-marketing solution scale.
Obviously, pricing is not exactly the Only variable you should base your choice on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let us Look at some Aweber features.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is to you naturally is to avail of its free trial. Mail It Autoresponder