Primary Features Mail Chimp Vs Constant Contact
Aweber provides you with the Following key attributes:
the capacity to import / server an email database
a wide range of templates
a few marketing automation functionality
responsive email layouts
RSS / website to-email performance
phone, email and live chat support
integrations with third-party apps Mail Chimp Vs Constant Contact
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email service and Live chat service is available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer live or email chat support.
Furthermore, there’s no hoops to Proceed through to get support – related phone number and email details can be seen very easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a novice to email Marketing, then this type of easy accessibility to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing supplier.
In relation to The access to support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its Competitions, Aweber supply one of the largest collections of e-newsletters templates available: there are over 700 available.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The designs – some of them look slightly dated. I’d believe them to be marginally better than the Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using a little bit of tweaking you should be able to find a proper one for the e-newsletters. There’s, of course, always the option of communicating your own too. Mail Chimp Vs Constant Contact
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters that get sent out according to your schedule that you define. In Aweber, this is known as’Blog broadcasts’, although technically you can use this feature with any material that has an RSS feed.
This functionality is Particularly handy for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters comprising their latest posts (or, indeed, a monthly digest of blog posts). Essentially, it means you can force your newsletters from your website – this can be a large time-saver.
It’s worth noting that You can not use the normal Aweber template layouts for RSS-to-email functions – you need to choose from a set of templates which are specifically designed for this purpose.
On the plus side, you will find quite Some of them to choose from – over most other e-marketing alternatives I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something which works ok, but I think there is definitely some massive room for improvement here.
One thing that you can not use in Aweber templates that you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for example, your emails are likely to appear more consistently and exhibit more faithfully across email clients – but merely using web safe fonts may make templates seem a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it would be great to find a few of the templates freshened up a bit, and also the inclusion of some appealing web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the next file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your data, you’re Given the option to add your readers to a particular set of autoresponders, and tag them. Not all competing goods allow the addition of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you will Need to answer a few questions about how you collected the data you are importing. If your list is on the larger side, you can also have to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a feature Which is offered by email advertising solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally design a flowchart where emails are sent based on consumer activities: email opens, connect clicks, site visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature that to a degree provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user actions — specifically opens and clickthroughs — and the program of tags to determine what needs to be sent to whom and when (see above).
However, I Think this functionality should go a bit further really – tools such as Getresponse and Mailchimp provide much more flexibility when it comes to which kinds of user behavior can trigger mailouts.
For instance, at Getresponse, you may use triggers like purchase, special page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is definitely playing a bit of catch up with its rivals here. Mail Chimp Vs Constant Contact
Autoresponders – a Collection of Follow up emails that are automatically triggered by time or user actions – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s just’alright’.
On the other hand It’s very easy To install follow up emails based on time period – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days later and also a’follow us on social websites’ email a week later is extremely easy. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders according to user activities and buys is a little more complicated compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can make ‘goals’ or unite automation rules with tagging to create autoresponders behave in quite funky ways. . .but if you want to make use of autoresponders in actually advanced manners, you’ll probably need to appear at other products, especially Getresponse, which provides’marketing automation’ functionality that hooks up to a built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this day and age of tablets and smartphones, this definitely is a good feature.
1 minor Gripe I have yet regarding the reactive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on phone’ button or similar. The lack of the operation is not a dealbreaker by any means, but it does slow you down a little, particularly if you’re sending a lot of campaigns every month.
Split testing (also called A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, tracking the operation of eachand every sending the’best’ version to the rest of your list.
Most e-marketing tools manage This automatically for you: you produce a couple of distinct versions of your email (using either different content or subject headers), send them to a sample of your information, and your e-marketing option will roll out the best performing version automatically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you could create and examine four variants of an email (making Awber’s split testing functionality better than many major rivals; Getresponse being a notable exception).
For a few Reason split testing is currently completely unavailable in Aweber – I have been assured by their sales team that it is coming back over the upcoming few months, but if you believe you are likely to need this operation desperately you might be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor crucial stats such as open Pace, clickthroughs and bounces, You May Also look in a lot of other Helpful analytics / advice, including
the Increase of lists over the years
an Summary of sign up methods
where individuals are opening your email (i.e., geographical location)
the background of an individual’s action – you can see past opens and clicks etc. at a per-subscriber degree
And more besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two products you Seem to have the ability to get more of an summary of information in 1 spot, especially when looking at the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp present most of their reporting information onto a single dashboard (that you can then use to drill down to particulars ). Mail Chimp Vs Constant Contact
A Great feature of Aweber is that the Flexibility it gives you about how you want to handle the opt-in procedure.
You Can Opt to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is dispersed instantly after completing a form; double opt-in is when they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this regard – not all competing solutions provide their clients with this choice.
Aweber Offers a decent selection of integrations with different solutions. There are more than 400 integrations available which enable you to join Aweber to various kinds of cloud-based software – web builders such as Wix or Hotmail; CRM tools such as Salesforce; landing pages like Instapage and so on.
Some of these involve dedicated widgets; others demand including a snippet of code into a site; others demand a sync tool like Zapier.
It’s rare that Aweber will plug into other software quite as easily as Mailchimp (that seems to be the default’standard’ email marketing option for a great deal of apps), but you shouldn’t have too much difficulty getting Aweber to work with a broad range of other SaaS (software as a service) apps.
Segmenting data in Aweber is Pretty straightforward. You may produce sections not only based on the contents of any field in your database, but also on user action also – emails opened, web pages visited, links clicked, products purchased and so on. It’s all very flexible and easy to use.
It’s a little bit tricky however To work out how to reach the screen where you make the sections – you essentially have to visit some’manage subscribers’ section, search for some readers and save the search for a segment.
To be fair, some solutions (such As Getresponse) use a similar strategy to section creation – but others (like Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Regrettably Aweber does not let You broadcast mails to multiple sections at once, however. This will cause problems for many users that have a need to’pick and mix’ sections in mailouts on a regular basis.
For instance, say you are a dealership with a mailing list containing a field known as’car model.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to all those three segments in one go.
In an ideal world you would only be Able to select the relevant segments and send the message to all those 3 classes. With Aweber though – this isn’t possible. You’d have to either send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude certain segments from the broadcast; so ultimately it’s a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far greater manner.
Overall I would say Aweber is a Solid email marketing tool.
It’s not exactly the best product of its own Kind available, but it’s reasonably priced, simple to use and contains most of the key features you’d expect from an email marketing alternative.
The primary aspects of the Item That will nudge me Aweber’s direction are its ease-of-use and comprehensive support. The latter may be particularly important for some potential customers, particularly those starting out in e-marketing with no truckload of technical skills (you probably won’t have stuck, but if you do, you can talk to an actual human being on an actual telephone line about your issue ).
Additionally, it’s not too Expensive compared to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but if you haven’t made your mind up on if this is actually the e-marketing alternative for you, here is a simple breakdown of the important advantages and disadvantages of utilizing it: Mail Chimp Vs Constant Contact
Disadvantages of using Aweber
Divide testing is currently disabled.
There are cheaper options on the market which offer much more attributes in the marketing automation department – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are poor and they can not be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some essential competing goods and based on Aweber’s Stevie awards for client service, should be high.
It’s reasonably priced – although not the most expensive product of its kind on the market, it’s cheaper than many comparable solutions.
It lets you select whether to join people to your list on a single or double opt-in basis.
It has good export functionality, together with the option to import a broad range of file types and add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly using a good assortment of third party tools and programs.
It includes an extremely large range of templates – more than its key rivals.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting data is relatively simple and you may use both area contents and user activity (email opens, hyperlinks clicked etc.) to create your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You’ll need to call Aweber to get a quote.
A 14% discount can be obtained If you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Structure that prospective users may enjoy is that all of features are available on all programs – unlike some competing goods you don’t have to be on more expensive plans to unlock certain performance.
That said, The performance available on Aweber – as we’ll see below – is not always as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably cheaper than iContact
roughly the same cost as Mailchimp
marginally more expensive than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s attribute set is more basic nonetheless ).
It is worth noting that the aforementioned Comparisons don’t really apply to very small lists however – if you’ve got a small email database, a number of the competing products are greater value.
For example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list containing 10,000 documents, it is going to cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which allow you to host the same quantities of email addresses as outlined previously, but they limit the number of e-newsletters that you can send them. For the sake of a comparison, I’ve referenced the prices for Campaign Monitor programs that allow unlimited broadcasts as these plans are comparable in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber more economical, sometimes more expensive. But normally I would say Aweber is priced roughly in the center of this e-marketing solution scale.
Of course, pricing is not the Only factor you need to base your decision on. . .the more important thing to work out is what bang you get for your buck.
So let us Look at some Aweber features.
Aweber Free Trial
One of the Best strategies to choose whether Aweber is for you of course would be to avail of its free trial. Mail Chimp Vs Constant Contact