Description of Getresponse Mail Autoresponder
Getresponse is primarily an email marketing app Which Allows you to: Mail Autoresponder
Import and host a mailing list and catch data onto it
create newsletters that can be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse data related to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point where it is becoming more of an’all-purpose’ marketing solution.
Besides email marketing, it also provides webinar hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive out there.
Not only does this provide all the key stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it’s been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let us drill down into the key qualities to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email advertising tools: the firm offered phone service alongside live chat support, email support and various online tutorials / tools.
Regrettably, the phone support has now been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer both of these channels – if telephone service is a deal-breaker for you then you may want to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review ).
In terms of the caliber of Getresponse service, I’ve never needed to use it quite frequently (a good thing) but when I have I have discovered it for a bit of a mixed bag (less of a good thing). Some of those live chat service I’ve received has been outstanding, and I haven’t had to wait too long to chat with an agent; the email support .
Some of the feedback I’ve got from our readers does suggest that there do need to be improvements made concerning the quality of support Getresponse offer. As with a number of these kinds of companies, I expect it boils down to that you get on the day. Mail Autoresponder
Getresponse offers some very comprehensive analytics and reporting choices. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so on – but also to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to identify people who didn’t engage with an e-newsletter that you shipped and set them in a segment of subscribers which you may then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers take action on your emails, and time your prospective mailouts based on this info
’email ROI’: by adding some tracking code to your post-sales webpage on your website, it is possible to find out how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user info – you can click on one of your readers and see in which they signed up from, where they are found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting functionality (especially around sales tracking) however Getresponse’s reporting application is decidedly one of most fully featured out there (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a little.
Unfortunately, the templates supplied from the box seem somewhat dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can alter fonts, layouts and imagery easily enough using the controls provided; and of course there’s nothing to stop you simply designing your own HTML email template and minding the code for this.
Furthermore, you will find tons of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, so it’s generally pretty straightforward to locate a good starting point for a template and edit it before you are happy with the plan.
If you’re really unhappy with the templates provided by Getresponse, there’s also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email software options aren’t very extensive (just 11 templates are supplied – well short of the 700+ available for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think that there are definitely some improvements that could be created in this region. Mail Autoresponder
Autoresponders are e-newsletters which are sent to your subscribers at intervals depending on you personally — you can set them up so that immediately after someone signals up to your mailing list, they get a welcome message from your company; a week later they can receive a discount offer for some of your goods or services; three months later they could obtain an encouragement to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles such as the example above, and action-based messages can be triggered by user actions or information, such as:
subscriptions to particular lists
changes connected preferences
completed transactions / goals
changes in consumer information
Lately Getresponse launched a new version of their new autoresponder functionality, called’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific offer, clicks on a specific link .
This kind of performance goes far beyond what’s traditionally been available from autoresponders, and lets you make an individual journey that can be customised to the nth level.
For a fast overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more innovative marketing automation features are only available on the more expensive plans – the’Pro’ program and up. Mail Autoresponder
Landing page Builder
Online advertising campaigns which make use of landing pages will typically generate far more leads if, rather than simply directing people to some (cluttered!) Site, they tip users to attractive’squeeze pages’ comprising clear info and a clean, well-designed data capture form.
Getresponse offers something very useful in this regard that the majority of its competitors don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just create one landing page, which can simply be displayed 1,000 times per month.
Also, and very importantly, you can not utilize the landing page A/B testing performance on the least expensive Getresponse program (whereby the system indicates a sample of your customers different variations of your landing page, computes conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they’re unquestionably a useful feature – then it is definitely worth looking at among the more expensive Getresponse plans.
You can buy the Landing Pages attribute as an add-on to get an extra $15 per month, however quite frustratingly, although the add-on allows you to display an infinite amount of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I was considering the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for a few of the more expensive plans (which I guess is exactly what Getresponse would like one to do) .
Getresponse was ahead of its competitors for quite some time using its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a responsive preview of your e-newsletter – you simply hit a’cellphone preview’ button to get an instant snapshot of what your email resembles on a smartphone (see picture right).
Not just this but you can’flip’ the smartphone trailer around, so that you can preview what your own email looks like when the screen is used in either portrait or landscape style. Mail Autoresponder
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is that the need to export data to CSV and straight back into your email marketing tool as a way to do mailouts (or the need to export info from your email marketing tool in your CRM to include leads to it).
When I saw Getresponse lately introducing a brand new CRM feature into their plans I was intrigued – that could possibly do away with all that info exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool since you can only use it in order to perform quite basic jobs: you could create sales pipelines, add contacts to these and monitor activity (emails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline phase.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a particular stage on a revenue pipeline based on the page of your website they finished a form ;
you can then send them a automated email tailored to that pipeline stage a few days later;
and dependent on the actions they took with regard to that email (clicking on a particular link ) you can automatically move them on another stage of the pipeline and automatically invite them to a webinar.
It is very smart stuff, and that I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to look at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Other CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or customer; doing so keeps a record of the communication from the contact’s history. There’s currently no method of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And oddly, when you click on a contact in a bargain pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications which you have delivered to your leads aren’t displayed. To see this, you have to go from the CRM section of Getresponse, hunt for your contact in the contacts section and then click in their details. But guess what? Doing this doesn’t display their deal history.
Task management is non-existent too: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts into your pipeline stage is tough. You have to add contacts to a list , then visit the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and input the contact information of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the stuff it can perform on the automation side is impressive. I am hopeful that this feature gets developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally utilized as a lead-generation strategy, the idea of having your email database along with your webinar tool under the same roof is extremely attractive.
The pricing is also very competitive also by comparison to established webinar solutions. For instance, among the primary webinar services, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ plan permits you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You can even buy webinars performance as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It’s not clear what your options are if you need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key rivals, especially once you believe you could connect it in with a built-in CRM tool (more on this in a moment). Mail Autoresponder
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is always a very important thing to check at when selecting an email marketing instrument.
Not all email marketing suppliers are that forthright about their deliverability prices; but Getresponse seems reasonably open about that, with this to say about it in their site:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Since deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for every mailing. For our clients jointly, however, we are pleased to say our general deliverability rate now stands at 99%.
Obviously you’re going to have to take the company’s term for this, but supposing it is true, it’s a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse really provides you the deliverability rate of each message on your email analytics – that is something I have not encountered on rival goods’ metrics. A thumbs up for this.
I really do have to pull Getresponse up on one thing relating to deliverability nevertheless: to ensure a high deliverability rate, it is advisable to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Though I’ve not struck any deliverability problems utilizing the less costly plans, competing goods do not force you to invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’only opt-in’ or a’double click’ process.
If you utilize one opt-in process, the individual signing up to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single sampling procedure is that it makes it really simple for users to subscribe to a mailing list; additionally, it generally increases conversion rate and so the amount of readers on your list. A dual opt-in procedure is best for verifying that the folks subscribing to your record are using actual email addresses and leads to cleaner data and more precise stats (because open rates etc. are calculated based on a list comprising just email addresses).
Now, the fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that all this sounds pretty fine — but to tell the truth, I think there’s a lot of room for improvement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controls are provided by Getresponse to change forms on or off on specific devices or individual pages of your site. At the light of Google’s brand new strategy to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and also for popups I connect my Getresponse into a growth-hacking tool called Sumo (this allows me to switch pop-ups off for mobile users, in addition to display forms exactly as I’d like to and on the webpages I need ). Mail Autoresponder
On the whole, Getresponse is really simple to use. It is certainly easy enough to perform all the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one which makes locating certain performance a bit tricky at times).
1 place I feel that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to create blocks of content and move them about an e-newsletter, in practice it is quite user friendly to use and can cause accidental deletion of content, or positioning of it in the incorrect part of the e-newsletter.
If you can get your head about it, and practice using it a bit, it will result in a useful instrument – it is only that the implementation of it might be somewhat better.
Also, as explained above, the CRM tool might be better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day free trial that Getresponse provides is fully functional and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is that it restricts the amount of readers it is possible to send to 1000. It would be good if this could be increased a little, as it might help prospective users try the tool out in more’real-world’ scenarios.
There are 3 main types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of these, several additional types of strategy to choose from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: that starts at $1199, using exact pricing depending on requirements (if you’re considering the”Enterprise” plan, you will want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are much more generous than many competing platforms. Mail Autoresponder
Distinctions of Every Strategy
All the Getresponse plans cover the important basics — key characteristics include:
The ability to export, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
Landing pages – you can only avail of landing pages that enable split testing and boundless views if you’re on a’Pro’ plan or greater
Webinars – that functionality is not available at all on the’Email’ plan and the number of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly if you have a fairly high number of email addresses on your own database.
For example, in case you’ve got a mailing list comprising between 9,000 and 10,000 records which you wish to send an unlimited number of mails each month to, you might discover that hosting it using Getresponse prices $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the number of email addresses on your database however on the number of emails you send per month too. If you are delighted to set a limit on the number of mails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service I could think of that comes in significantly more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your list, it might occasionally be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database is exactly the same as Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less functional offering for $12 a month.
Two final things to be aware of about the pricing front:
Some competing suppliers — notably Mailchimp – offer completely free accounts for users with a few documents (but these don’t supply the full assortment of features that you get on a paid program ).
As mentioned earlier, if you’re ready to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing section. But what about attributes? Mail Autoresponder
Getresponse represents among the more cost-effective tactics to host and communicate with an email database.
It’s also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any competing product that delivers this’all around’ proposition, and it’s what continues to persuade us to use it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements can be made into the data capture forms too, particularly for consumers wanting to display them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made to the support offering.
Overall though I speed Getresponse very highly – you get considerable bang for your dollar with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you are pleased to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in some situations, substantially so) whilst supplying just as much, if not more performance as them.
The discounts you receive when paying upfront for one or two decades of support are very generous – you’ll be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its reporting and thorough split testing features are strong.
Getresponse is clear about deliverability rates, publishing characters on its site and providing deliverability data for person e-newsletters that you send.
It provides an extremely flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It sends emails that are reactive and allows you to preview smartphone versions of your e-newsletters really readily.
It includes a helpful landing page creator – but bear in mind you have to be on a more expensive strategy to get the fully operational version of this.
You are able to try all of its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms supplied aren’t responsive and you can not control when and in which they are displayed on your site.
CRM performance has to be improved substantially before it could be considered a replacement for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those provided by competing products.
The pricing structure is a little confusing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial limits the number of readers you’ll be able to send messages into 1000.
The landing page addition does not allow you to execute A/B tests, meaning that so as to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Mail Autoresponder