Main Capabilities Mail Autoresponder
Aweber provides you with all the Following key features:
the ability to import / server the email database
a wide range of templates
a few marketing automation functionality
responsive email designs
RSS / website to-email functionality
phone, email and live chat service
integrations with third party apps Mail Autoresponder
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email support and Live chat service is all available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only offer email and/or live chat support.
Additionally, there’s no hoops to Go through to contact service – related phone number and email details may be seen very easily on the company’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive if you contact them.
If you are a novice to email Advertising, then this type of easy accessibility to good-quality support is a strong argument in favour of using Aweber as your email marketing supplier.
In terms of The access to support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its own Competitions, Aweber supply one of the biggest collections of e-newsletters templates available: you will find more than 700 accessible.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The layouts – some of them seem slightly dated. I would consider them to be marginally better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that using just a bit of tweaking you should be able to find a suitable one for the e-newsletters. There’s, of course, always the option of communicating your own also. Mail Autoresponder
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters which get sent out according to a schedule that you define. In Aweber, this can be known as’Blog broadcasts’, although technically you can take advantage of this attribute with any material that has an RSS feed.
This functionality is Particularly useful for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters containing their newest posts (or, indeed, a monthly digest of blog posts). Essentially, it means you can force your newsletters from your website – this is a big time-saver.
It’s worth noting that You can not use the normal Aweber template layouts for RSS-to-email purposes – you need to pick from a set of templates that are made specifically for this purpose.
On the plus side, you will find quite A few of these to pick from – more than most other e-marketing alternatives I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something that works ok, but I think there’s definitely some large space for improvement here.
One thing that you can not use in Aweber templates that you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for example, your emails are likely to seem more consistently and display more faithfully across email customers – but only using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it would be nice to find a few of the templates freshened up a bit, and the addition of some appealing web fonts.
Importing an Current database To Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your information, you’re Given the option to add your subscribers to a particular pair of autoresponders, and label them. Not all competing goods permit the addition of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you may Have to answer a few questions about how you collected the data you’re importing. If your listing is on the bigger side, you can also need to wait until it’s assessed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a characteristic Which is increasingly offered by email marketing solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create complex user journeys with’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally look for a flowchart where mails are routed based on user activities: email opens, link clicks, website visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature which to a level provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user actions — namely opens and clickthroughs — along with the program of tags to ascertain what needs to be routed to whom and when (see above).
However, I Think this functionality should go a bit further actually – tools like Getresponse and Mailchimp provide much more flexibility when it comes to which types of user behaviour can trigger mailouts.
By way of example, in Getresponse, you may use triggers such as purchase, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is definitely playing a little bit of catch up with its competitors here. Mail Autoresponder
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user activities – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it’s just’alright’.
On the plus side it is very easy To set up follow up mails based on time interval – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days later and a’follow us on social websites’ email a week after is extremely straightforward. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders according to user activities and buys is a bit more complicated than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘goals’ or unite automation rules with tagging to make autoresponders behave in very funky ways. . .but if you want to take advantage of autoresponders in really advanced ways, you’ll probably should look at other products, especially Getresponse, which supplies’marketing automation’ functionality that hooks up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being viewed on. In this time of tablets and smartphones, this definitely is a fantastic feature.
One minor Gripe I have yet seeing the responsive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on phone’ button or comparable. The lack of the operation isn’t a dealbreaker by any means, but it does slow you down a little, especially if you are sending a great deal of campaigns every month.
Divide testing (also called A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, tracking the performance of each, and sending the’best’ version to the remainder of your list.
Most e-marketing tools manage This automatically for you: you produce a few distinct variations of your email (using either different content or subject headers), send them to a sample of your information, along with your e-marketing solution will roll out the best performing version automatically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you were able to create and examine four variations of an email (making Awber’s split testing functionality better than many leading rivals; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely inaccessible in Aweber – I have been assured by their sales staff that it’s coming back over the upcoming few months, but if you believe you are likely to need this operation desperately you could be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. In addition to being able to monitor key stats like open Pace, clickthroughs and bounces, You May Also look at a lot of additional useful analytics / information, such as
that the Increase of lists over the years
an overview of sign up methods
where individuals are opening your email (i.e., geographical location)
the background of an individual’s action – you can see past clicks and opens etc. at a per-subscriber degree
And more besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; however, I would assert that Mailchimp and Getresponse both offer better reporting interfaces.
Together with the latter two goods you Seem to be able to get more of an overview of information in 1 place, especially when considering the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp present all their reporting information onto one dashboard (which you can then use to drill down to specifics). Mail Autoresponder
A Great feature of Aweber is that the Flexibility it provides you around how you need to handle the opt-in process.
You Can Opt to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is subscribed instantly after completing a form; double opt-in is when they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is good to see Aweber being flexible in this respect – not all of competing options provide their customers with this selection.
Aweber Offers an adequate range of integrations with other options. There are over 400 integrations available which allow you to connect Aweber to different types of cloud-based software – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so on.
Some of them involve committed widgets; others involve including a snippet of code into a site; others involve a sync tool like Zapier.
It’s rare that Aweber will plug to other applications quite as seamlessly as Mailchimp (which appears to be the default option’standard’ email marketing choice for a great deal of apps), but you also shouldn’t have too much trouble getting Aweber to operate with a broad range of other SaaS (software as a service) apps.
Segmenting data in Aweber is Fairly straightforward. You may produce sections not only based on the contents of any field in your database, but also on consumer activity also – emails opened, web pages visited, links clicked, products bought and so on. It is all very flexible and easy to use.
It is a bit tricky however To work out how to reach the screen where you make the sections – you basically have to visit a’handle subscribers’ section, search for a number of subscribers and save the search for a segment.
To be fair, some solutions (such As Getresponse) use a similar strategy to segment creation – but others (such as Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple sections at once, however. This will cause problems for many users who have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of example, say you are a dealership with a mailing list comprising a field known as’car version.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three segments in one go.
In an Perfect world you would just be Able to select the applicable segments and deliver the message to those 3 groups. With Aweber though – this is not possible. You’d have to send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude particular segments from the air; therefore finally it’s a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far greater manner.
Overall I’d say Aweber is a Strong email marketing instrument.
It is not the best product of its Kind available, but it’s reasonably priced, simple to use and contains many of the main features you’d expect from an email marketing solution.
The primary Facets of the Item That would nudge me Aweber’s leadership are its ease-of-use and comprehensive support. The latter might be particularly important for some potential customers, especially those starting out in e-marketing without a truckload of specialized skills (you probably won’t get stuck, but if you do, you are able to talk to a real person being on a real phone line about your issue ).
In Addition, It’s not too Expensive compared to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you have found this Aweber review Helpful so far, but in case you have not made your mind up on whether this is the e-marketing solution for you, here’s a simple breakdown of the key pros and cons of utilizing it: Mail Autoresponder
Benefits of using Aweber
Divide testing is presently disabled.
There are cheaper options on the market which offer considerably more features in the marketing automation department – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude multiple sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some essential competing goods and according to Aweber’s Stevie awards for customer support, should be high.
It is reasonably priced – although not the cheapest product of its kind on the market, it is cheaper than several similar solutions.
It lets you choose whether to join people to your list on a single or double opt-in basis.
It’s good import performance, together with the option to import a broad assortment of file types and also add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a fantastic range of third party applications and programs.
It includes a very large assortment of templates – more than its key competitors.
Setting up easy time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting data is relatively easy and you can use both field contents and user action (email opens, hyperlinks clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You’ll have to call Aweber to get a quotation.
A 14% discount can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Construction that prospective users may like is that all attributes are available on all programs – unlike any competing products you do not have to be on more costly plans to unlock certain functionality.
That said, The functionality available on Aweber – as we will see below – is not necessarily as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much more affordable than iContact
roughly the same cost as Mailchimp
slightly more costly than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s attribute set is more basic however).
It is worth noting that the above Comparisons do not actually apply to very small lists nonetheless – if you’ve got a small email database, several of the competing products are better worth.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list containing 10,000 documents, it is going to cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which allow you to host the same amounts of email addresses as outlined previously, but they limit the amount of e-newsletters that it is possible to send them. For the sake of a comparison, I’ve referenced the costs for Campaign Monitor programs that allow unlimited broadcasts since these programs are comparable in terms of send volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber cheaper, occasionally more expensive. But generally I’d say Aweber is priced about in the middle of this e-marketing solution scale.
Of course, pricing Isn’t the Only factor you need to base your choice on. . .the more important thing to work out is what bang you get for your dollar.
So let us Look at some Aweber features.
Aweber Free Trial
One of those Best ways to choose whether Aweber is for you of course would be to avail of its free trial. Mail Autoresponder